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Compare LeadSquared vs Pardot

What is better LeadSquared or Pardot? The ideal Marketing Software is a solution that can deal with your company’s specific demands. It is possible to determine which alternative works best for your enterprise if you compare several products before you decide which one is the best.

For instance, LeadSquared and Pardot are scored at 8.5 and 9.0, respectively, for general quality and performance. Likewise, LeadSquared and Pardot have a user satisfaction rating of 100% and 97%, respectively, which shows the general feedback they get from customers. Moreover, reach put to a current customer of the software and ask for their opinion concerning the application in question.

Our team put a lot of effort to prepare reviews of all popular Marketing Automation Software products that you can find out there, but among them these three caught our special attention: SendinBlue Email, HubSpot Marketing, Pardot.

NOAWARDS
YET

SmartScore™

OUR SCORE 8.5

User Satisfaction

CUSTOMER EXPERIENCE 100%

Pricing

Starting from $25

Pricing Model

Free

Monthly payment

One-time payment

Annual Subscription

Quote-based

List of Features

  • Lead Capture Automation
  • Responsive Landing Pages
  • Website Widgets
  • Seamless Lead Capture
  • Marketing Automation
  • Drip Marketing
  • Segmentation
  • Personalization
  • Marketing and Sales Analytics
  • Lead Engagement Index
  • Marketing Insights
  • Sales Insights

Pricing Info

LeadSquared offers two products with different pricing packages. Users may check out their features with its 15-day free trial. Once the trial is over, users may choose among the following plans:

Marketing Automation

Basic – $200/month billed annually

  • 5,000 contacts
  • Developer API
  • Drip Marketing
  • Email Campaigns
  • Landing Pages
  • Lead Scoring
  • Website Tracking
  • Email Support

Standard – $600/month billed annually

  • All Basic features, plus:
  • 25,000 contacts
  • Multiple Domains
  • Rules & Notifications
  • Salesforce Integration ($)
  • Webhooks
  • Phone Support

Enterprise – $1,800/month billed annually

  • All Standard features, plus:
  • 100,000 contacts
  • Custom Web Events
  • Contact Center Integration
  • Dedicated Account Manager
  • Developer Support

Sales + Mobile CRM

Lite – $25/user/month billed annually

  • 10,000 contacts
  • Developer API
  • Email Integration
  • Lead Tracking
  • Lead Qualification
  • Lead Scoring
  • Mobile CRM
  • Sales Tracking
  • Trackable Sales Email
  • User Roles
  • Email Support

Pro – $50/user/month billed annually

  • All Lite features, plus:
  • 100,000 contacts
  • Custom Tabs
  • Custom Actions
  • Email Campaigns
  • Lead Distribution
  • Sales Automation
  • User Groups
  • Webhooks
  • Phone Support

Super – $100/user/month billed annually

  • All Pro features, plus:
  • Unlimited contacts
  • Dedicated Account Manager
  • Permission Templates
  • Visual Workflow Builder

For businesses with more than 100 users, requesting a quote is required for custom pricing.

Languages Supported

English

Chinese

German

Hindi

Japanese

Spanish

French

Russian

Italian

Dutch

Portugese

Polish

Turkish

Swedish

Prominent Clients

Randstad, Flipkart.com, Sapience

Integrations

LeadSquared offers integrations with the following business systems and applications:

  • Gmail
  • Microsoft Outlook
  • GoToWebinar
  • Zopim
  • Live Chat
  • Olark live chat
  • CallRail
  • Ameyo
  • Facebook Lead Ads connector
  • Super Receptionist
  • Custom Dashlets Builder
  • Exotel & Twitter card connector
  • Zonetel
  • CallRail
  • RingCentral
  • SuperReceptionist
  • GoToWebinar
  • JustDial
  • Shopify
  • Magento
  • Bigcommerce
  • Salesforce
  • Microsoft Dynamics CRM
  • Contact Form
  • Unbounce
  • Instapage

Available Devices

Windows

Linux

Android

iPhone/iPad

Mac

Web-based

Windows Mobile

Company Size

Small Business

Large Enterprises

Medium Business

Freelancers

Available Support

email

phone

live support

training

tickets

General Info

LeadSquared is a popular marketing automation and lead management software for B2B and B2C businesses.

Company Email

sales@leadsquared.com

Contact No.

Company's Address

555, US Highway One South,
Suite 170, Iselin,
NJ 08830

NOAWARDS
YET

SmartScore™

OUR SCORE 9.0

User Satisfaction

CUSTOMER EXPERIENCE 97%

Pricing

Starting from $1,250

Pricing Model

Free

Monthly payment

One-time payment

Annual Subscription

Quote-based

List of Features

  • Lead management
  • Lead generation
  • Email marketing
  • Email builder
  • Automated engagements
  • Personalized messaging
  • Optimized sending
  • Sales alignment
  • Engage campaigns
  • Real time alerts
  • Activity tracking
  • CRM integration
  • ROI reporting
  • Lifecycle reporting
  • B2B marketing analytics
  • Customizable dashboards
  • Multi-task attribution dashboard
  • Custom views
  • Shareable insights
  • Third party data connection
  • Analytics mobile app
  • Social media marketing
  • Landing page builder
  • Smart forms
  • Organic and paid search
  • Social posting & profiling

Pricing Info

Pardot offers 3 pricing plans that are billed annually:

GROWTH – $1,250/month/up to 10,000 contacts

  • Email Marketing
  • 50 Forms
  • 50 Landing Pages
  • Tracked Social Posts
  • 50 Automation Rules
  • Variable Tags
  • Engagement Programs
  • Lead Nurturing
  • In-depth Prospect Tracking
  • Lead Deduplication
  • Lead Scoring & Grading
  • ROI Reporting
  • 10 Competitor Monitoring
  • 100 SEO Keyword Monitoring
  • Custom Fields
  • 100 MB File Hosting
  • User Forum
  • On-demand Training Videos
  • Live, Weekly Training
  • User Management
  • Success Specialist Team
  • bit.ly Pro Connector
  • EventBrite Integration
  • Native CRM Integration
  • Olark Chat Integration
  • Webinar Integration
  • 3 SSL Vanity Domains
  • Fully customizable URLs

Included in the plan with additional cost:

  • Multivariate Landing Page Testing
  • Email rendering & Preview Analysis
  • Advanced Dynamic Content
  • Social Profiling & Lookups
  • Advanced Email Analytics
  • Google AdWords Integration
  • Salesforce Engage

PLUS – $2,500/month/up to 10,000 contacts

  • All GROWTH plan features, plus:
  • Forms
  • Landing Pages
  • Integrated Marketing Calendar
  • Email A/B Testing
  • 100 Automation Rules
  • Multiple scoring categories
  • Social Profiling & Lookups
  • Advanced Email Analytics
  • 25 Competitor Monitoring
  • 250 SEO Keyword Monitoring
  • Multi-touch attribution models
  • 25K API Access — Calls per day
  • 500 MB File Hosting
  • 10 SSL Vanity Domains
  • B2B Marketing Analytics

Included in the plan with additional cost:

  • Custom Object Integration
  • Custom user roles and permissions
  • Dedicated IP Address
  • Salesforce Engage

ADVANCED – $4,000/month/up to 10,000 contacts

  • All PLUS plan features, plus:
  • 150 Automation Rules
  • 100 Competitor Monitoring
  • 1000 SEO Keyword Monitoring
  • 100K API Access — Calls per day
  • 10 GB File Hosting
  • Custom user roles and permissions
  • 20 SSL Vanity Domains
  • Dedicated IP Address
  • Salesforce Engage (additional cost)

Languages Supported

English

Chinese

German

Hindi

Japanese

Spanish

French

Russian

Italian

Dutch

Portugese

Polish

Turkish

Swedish

Prominent Clients

Coca Cola Enterprises, Unilever, Financial Times

Integrations

The Pardot platform can be extended with third party apps using Connectors which allows data to be passed back and forth between the two applications. The following apps and services integrate with Pardot:

  • Google Analytics
  • Google Ads
  • Twitter
  • Facebook
  • LinkedIn
  • Bit.ly
  • UserVoice
  • Twilio
  • Wistia
  • Olark
  • Eventbrite
  • WordPress.org Sites
  • Webinar Services
  • Third-party Site Search
  • Tracking Search Keywords & Competitor SEO

Available Devices

Windows

Linux

Android

iPhone/iPad

Mac

Web-based

Windows Mobile

Company Size

Small Business

Large Enterprises

Medium Business

Freelancers

Available Support

email

phone

live support

training

tickets

General Info

Marketing automation software designed to connect with Salesforce CRM to help with marketing and lead generation.

Company Email

Contact No.

Company's Address

950 E. Paces Ferry Rd.
Suite 3300
Atlanta, GA 30326

The software compared on this page are only a sliver of our complete Marketing Software category and you should take into account that there might be more reliable alternatives available. If you want to make sure you make the wisest choice for your company we definitely urge you to analyze more software first. You may also want to check out our top 10 Marketing Software ranking to see which apps are currently the highest-ranking ones and dominate the market.

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