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Compare LeadSquared vs Pardot

What is better LeadSquared or Pardot? If you’re having a difficult time picking the right Marketing Software product for your company, we suggest that you do a comparison of the available software and determine which tool offers more benefits. For instance, here you can compare LeadSquared (overall score: 8.5; user rating: 100%) vs. Pardot (overall score: 9.0; user rating: 97%) for their overall performance.

You can also see which one provides more tools that you need or which has more flexible pricing plans for your current budget constraints. Having a clear table to compare their features will significantly improve the likelihood of getting the appropriate product for your company. Take a closer look at other factors of the software such as if it’s easy to use, adaptability, scalability, and pricing plans.

Users who want to save some time or want a Marketing Automation Software advice from our experts might want to investigate these top choices for the current year: HubSpot Marketing, SendinBlue Email, Pardot.

NOAWARDS
YET

SmartScore™

OUR SCORE 8.5

User Satisfaction

CUSTOMER EXPERIENCE 100%

Pricing

Starting from $25

Pricing Model

Free

Monthly payment

One-time payment

Annual Subscription

Quote-based

List of Features

  • Lead Capture Automation
  • Responsive Landing Pages
  • Website Widgets
  • Seamless Lead Capture
  • Marketing Automation
  • Drip Marketing
  • Segmentation
  • Personalization
  • Marketing and Sales Analytics
  • Lead Engagement Index
  • Marketing Insights
  • Sales Insights

Pricing Info

LeadSquared offers two products with different pricing packages. Users may check out their features with its 15-day free trial. Once the trial is over, users may choose among the following plans:

Marketing Automation

Basic – $200/month billed annually

  • 5,000 contacts
  • Developer API
  • Drip Marketing
  • Email Campaigns
  • Landing Pages
  • Lead Scoring
  • Website Tracking
  • Email Support

Standard – $600/month billed annually

  • All Basic features, plus:
  • 25,000 contacts
  • Multiple Domains
  • Rules & Notifications
  • Salesforce Integration ($)
  • Webhooks
  • Phone Support

Enterprise – $1,800/month billed annually

  • All Standard features, plus:
  • 100,000 contacts
  • Custom Web Events
  • Contact Center Integration
  • Dedicated Account Manager
  • Developer Support

Sales + Mobile CRM

Lite – $25/user/month billed annually

  • 10,000 contacts
  • Developer API
  • Email Integration
  • Lead Tracking
  • Lead Qualification
  • Lead Scoring
  • Mobile CRM
  • Sales Tracking
  • Trackable Sales Email
  • User Roles
  • Email Support

Pro – $50/user/month billed annually

  • All Lite features, plus:
  • 100,000 contacts
  • Custom Tabs
  • Custom Actions
  • Email Campaigns
  • Lead Distribution
  • Sales Automation
  • User Groups
  • Webhooks
  • Phone Support

Super – $100/user/month billed annually

  • All Pro features, plus:
  • Unlimited contacts
  • Dedicated Account Manager
  • Permission Templates
  • Visual Workflow Builder

For businesses with more than 100 users, requesting a quote is required for custom pricing.

Languages Supported

English

Chinese

German

Hindi

Japanese

Spanish

French

Russian

Italian

Dutch

Portugese

Polish

Turkish

Swedish

Prominent Clients

Randstad, Flipkart.com, Sapience

Integrations

LeadSquared offers integrations with the following business systems and applications:

  • Gmail
  • Microsoft Outlook
  • GoToWebinar
  • Zopim
  • Live Chat
  • Olark live chat
  • CallRail
  • Ameyo
  • Facebook Lead Ads connector
  • Super Receptionist
  • Custom Dashlets Builder
  • Exotel & Twitter card connector
  • Zonetel
  • CallRail
  • RingCentral
  • SuperReceptionist
  • GoToWebinar
  • JustDial
  • Shopify
  • Magento
  • Bigcommerce
  • Salesforce
  • Microsoft Dynamics CRM
  • Contact Form
  • Unbounce
  • Instapage

Available Devices

Windows

Linux

Android

iPhone/iPad

Mac

Web-based

Windows Mobile

Company Size

Small Business

Large Enterprises

Medium Business

Freelancers

Available Support

email

phone

live support

training

tickets

General Info

LeadSquared is a popular marketing automation and lead management software for B2B and B2C businesses.

Company Email

sales@leadsquared.com

Contact No.

Company's Address

555, US Highway One South,
Suite 170, Iselin,
NJ 08830

NOAWARDS
YET

SmartScore™

OUR SCORE 9.0

User Satisfaction

CUSTOMER EXPERIENCE 97%

Pricing

Starting from $1,250

Pricing Model

Free

Monthly payment

One-time payment

Annual Subscription

Quote-based

List of Features

  • Lead management
  • Lead generation
  • Email marketing
  • Email builder
  • Automated engagements
  • Personalized messaging
  • Optimized sending
  • Sales alignment
  • Engage campaigns
  • Real time alerts
  • Activity tracking
  • CRM integration
  • ROI reporting
  • Lifecycle reporting
  • B2B marketing analytics
  • Customizable dashboards
  • Multi-task attribution dashboard
  • Custom views
  • Shareable insights
  • Third party data connection
  • Analytics mobile app
  • Social media marketing
  • Landing page builder
  • Smart forms
  • Organic and paid search
  • Social posting & profiling

Pricing Info

Pardot offers 3 pricing plans that are billed annually:

GROWTH – $1,250/month/up to 10,000 contacts

  • Email Marketing
  • 50 Forms
  • 50 Landing Pages
  • Tracked Social Posts
  • 50 Automation Rules
  • Variable Tags
  • Engagement Programs
  • Lead Nurturing
  • In-depth Prospect Tracking
  • Lead Deduplication
  • Lead Scoring & Grading
  • ROI Reporting
  • 10 Competitor Monitoring
  • 100 SEO Keyword Monitoring
  • Custom Fields
  • 100 MB File Hosting
  • User Forum
  • On-demand Training Videos
  • Live, Weekly Training
  • User Management
  • Success Specialist Team
  • bit.ly Pro Connector
  • EventBrite Integration
  • Native CRM Integration
  • Olark Chat Integration
  • Webinar Integration
  • 3 SSL Vanity Domains
  • Fully customizable URLs

Included in the plan with additional cost:

  • Multivariate Landing Page Testing
  • Email rendering & Preview Analysis
  • Advanced Dynamic Content
  • Social Profiling & Lookups
  • Advanced Email Analytics
  • Google AdWords Integration
  • Salesforce Engage

PLUS – $2,500/month/up to 10,000 contacts

  • All GROWTH plan features, plus:
  • Forms
  • Landing Pages
  • Integrated Marketing Calendar
  • Email A/B Testing
  • 100 Automation Rules
  • Multiple scoring categories
  • Social Profiling & Lookups
  • Advanced Email Analytics
  • 25 Competitor Monitoring
  • 250 SEO Keyword Monitoring
  • Multi-touch attribution models
  • 25K API Access — Calls per day
  • 500 MB File Hosting
  • 10 SSL Vanity Domains
  • B2B Marketing Analytics

Included in the plan with additional cost:

  • Custom Object Integration
  • Custom user roles and permissions
  • Dedicated IP Address
  • Salesforce Engage

ADVANCED – $4,000/month/up to 10,000 contacts

  • All PLUS plan features, plus:
  • 150 Automation Rules
  • 100 Competitor Monitoring
  • 1000 SEO Keyword Monitoring
  • 100K API Access — Calls per day
  • 10 GB File Hosting
  • Custom user roles and permissions
  • 20 SSL Vanity Domains
  • Dedicated IP Address
  • Salesforce Engage (additional cost)

Languages Supported

English

Chinese

German

Hindi

Japanese

Spanish

French

Russian

Italian

Dutch

Portugese

Polish

Turkish

Swedish

Prominent Clients

Coca Cola Enterprises, Unilever, Financial Times

Integrations

The Pardot platform can be extended with third party apps using Connectors which allows data to be passed back and forth between the two applications. The following apps and services integrate with Pardot:

  • Google Analytics
  • Google Ads
  • Twitter
  • Facebook
  • LinkedIn
  • Bit.ly
  • UserVoice
  • Twilio
  • Wistia
  • Olark
  • Eventbrite
  • WordPress.org Sites
  • Webinar Services
  • Third-party Site Search
  • Tracking Search Keywords & Competitor SEO

Available Devices

Windows

Linux

Android

iPhone/iPad

Mac

Web-based

Windows Mobile

Company Size

Small Business

Large Enterprises

Medium Business

Freelancers

Available Support

email

phone

live support

training

tickets

General Info

Marketing automation software designed to connect with Salesforce CRM to help with marketing and lead generation.

Company Email

Contact No.

Company's Address

950 E. Paces Ferry Rd.
Suite 3300
Atlanta, GA 30326

HubSpot CRM

Partner

This product is our partner, which means they paid for being featured as one of the suggestions. Our team takes great care to ensure all sugested products are reliable, top-quality solutions.

SmartScore™

OUR SCORE 9.8

User Satisfaction

CUSTOMER EXPERIENCE 99%

Pricing

free

Pricing Model

Free

Monthly payment

One-time payment

Annual Subscription

Quote-based

List of Features

  • Customize views
  • Deal and Task Board
  • Hubspot Marketing Synchronization
  • Drag and Drop Communicator
  • Email Integration
  • Phone Integration
  • Website Integration
  • Enrichment
  • Social Media
  • Company Database
  • Website Visitors
  • Email Connections
  • Sidekick Integration
  • CRM Details
  • Templates, Tracking, and Scheduling

Pricing Info

HubSpot CRM is 100% free and includes the following features for an unlimited amount of time:

  • Contact management
  • Contact & company features
  • Company records
  • Gmail & Outlook integration
  • Documents
  • Forms
  • Contact activity
  • Facebook & Instagram lead ads
  • Canned snippets
  • Email scheduling
  • Email tracking notifications
  • Email templates
  • Conversations inbox
  • Team email
  • Live chat
  • Conversational bots
  • Calling
  • Meetings
  • Deals
  • Tasks
  • Ticketing
  • Reporting dashboard
  • Prospects

 

Languages Supported

English

Chinese

German

Hindi

Japanese

Spanish

French

Russian

Italian

Dutch

Portugese

Polish

Turkish

Swedish

Prominent Clients

TUI Travel, ABBYY, Shoretel

Integrations

HubSpot supports integrations with the following business systems and applications:

  • GoToWebinar
  • Salesforce
  • Pocket
  • Instapaper
  • Magento
  • Zapier
  • Wistia
  • LeadPages
  • SurveyMonkey
  • Shopify
  • Brightinfo
  • Invoca
  • SlideShare
  • Eventbrite
  • WordPress
  • Google Chrome
  • Google Drive
  • DropBox
  • Sidekick
  • Base CRM
  • Pipedrive CRM
  • Bigcommerce
  • Snapengage
  • Gravity Forms
  • DataHero
  • Wufoo Forms
  • Uberflip
  • Netsuite
  • Zoho CRM
  • SugarCRM
  • ReadyTalk
  • GoChime
  • Zerys
  • Scripted
  • Microsoft Dynamics
  • Membrain
  • RelateIQ
  • Perfect Audience
  • HelloSign
  • Appcues
  • Infer
  • HubSpot Marketing, Sales & Service

Available Devices

Windows

Linux

Android

iPhone/iPad

Mac

Web-based

Windows Mobile

Company Size

Small Business

Large Enterprises

Medium Business

Freelancers

Available Support

email

phone

live support

training

tickets

General Info

HubSpot CRM is the winner of our 2019 Best CRM Award. It is a free CRM platform that offers a powerful set of tools that can transform the way your team works.

Company Email

Contact No.

Company's Address

25 First Street, 2nd Floor
Cambridge, MA 02141
USA

It may not always be enough to just compare LeadSquared and Pardot against each other. While specific features, pricing plans and user reviews are all crucial and should be considered when making a final decision, you should also check out the recognition and awards claimed by every product. In many cases a less popular service may turn out to be a great choice that was distinguished with SaaS awards such as our Supreme Software Award which reveals that in spite of smaller market popularity it’s a significant rival to the software that dominate the market.

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