What is better Pardot or Zoho CRM? Today’s businesses seek the top Sales Tools product to stay competitive. On this page we help you with buying the right software, by allowing you to assess Pardot and Zoho CRM down to the very details of their individual functions.
You may also examine our overall scoring values, which rate the software general quality and performance. Pardot got a 9.0 score, while Zoho CRM has a score of 9.4. Likewise, you may compare their general user satisfaction rating: 97% (Pardot) against 92% (Zoho CRM). Don’t forget to select the software that best matches your most urgent issues, not the application with the most robust features.
We realize that not all companies have the time to examine a large number of different solutions, so we came up with a list of recommendations that you may find useful. Our top selections for the Marketing Automation Software category are: Pardot, Brevo, HubSpot Marketing Hub.
The Pardot platform can be extended with third-party apps using Connectors which allows data to be passed back and forth between the two applications. The following apps and services integrate with Pardot:
Google Analytics
Google Ads
Twitter
Facebook
LinkedIn
Bit.ly
UserVoice
Twilio
Wistia
Olark
Eventbrite
WordPress.org Sites
Webinar Services
Third-party Site Search
Tracking Search Keywords & Competitor SEO
Languages Supported
English
Chinese
German
Hindi
Japanese
Spanish
French
Russian
Italian
Dutch
Portugese
Polish
Turkish
Swedish
Arabic
Prominent Clients
Coca Cola Enterprises, Unilever, Financial Times
Available Devices
Windows
Linux
Android
iPhone/iPad
Mac
Web-based
Windows Mobile
Company Size
Small Business
Large Enterprises
Medium Business
Freelancers
Available Support
email
phone
live support
training
tickets
General Info
Pardot is a marketing automation and lead management software designed to connect with Salesforce CRM, enabling your marketing and sales teams to arrange, deploy, and manage online marketing campaigns. A cloud hosted solution, Pardot provides a full set of tools that help marketers create meaningful connections, generate pipelines, and empower sales to close deals.
Zoho CRM offers a free edition and per user subscription plans that are billed monthly or annually. All major cards, and bank or check transfers are accepted. There is also a great free trial plan that you can opt for. Choose from a list of SMB and Enterprise pricing plans mentioned below.
Free Edition – Up to 3 users, No credit card required.
Leads
Contacts
Accounts
Opportunities / Deals
Tasks, events, call logs, and notes
CRM views
Advanced filters
Status updates
Direct messages
Attach files to feeds
Follow up rules
Twitter, Facebook & Google+ integration
10 Email templates
Email opt-out
Free Email support
Live Chat
Several other features
Standard – $20/user/month (billed monthly) or $14/user/month (billed annually) plus tax, as applicable
All features from Free Plan +
Workflow rules
Email insights
Workflow conversion
Tags and groups
Scoring rules
Webforms
Sales forecasting
Custom fields
Roles and profiles
Document library
Charts and KPIs
Secure, encrypted transmission
Call center connectors
Free Email, Live Chat and Toll-Free call support
Paid support plans with a guaranteed response time of 1 hour maximum
Professional – $35/user/month (billed monthly) or $23/user/month (billed annually) plus tax, as applicable
All Features from the Standard Plan +
Social CRM
Web-to-case forms
Validation Rules
Automatic Field Updates
Webhooks
Blueprint – Process management
Macros
Email integration
Inventory management
Google AdWords integration
Sales signals – Real-time notifications
Free Email, Live Chat and Toll-Free call support
Paid support plan with a guaranteed response time of 1 hour maximum
Enterprise – $50/user/month (billed monthly) or $40/user/month (billed annually) plus tax, as applicable
All Features from the Professional Plan +
Multi-user portals
Custom Modules and Buttons
SalesInbox – Email for salespeople
Canvas – Visual CRM view
Auto Responders
Email Parser
Data Encryption
Subforms
Zia Voice – Conversational AI
Conditional Fields
Mobile SDK and App Distribution
BI Tools – Target meters, Anomaly detectors, Predictive AI
Free Email, Live Chat and Toll-Free call support
Paid support plan with a guaranteed response time of 1 hour maximum
Ultimate – $65/user/month (billed monthly) or $52/user/month (billed annually) plus tax, as applicable
Extend Zoho CRM’s potential with over 400+ integrations and extensions. Here are some of the popular ones:
Google G Suite
Microsoft Office 365
Google Ads
Slack
Mailchimp
QuickBooks
PandaDoc
Xero
Facebook
LinkedIn
Whatsapp
WeChat
Join.me
Zoom
Dropbox
OneDrive
Survey Monkey
Shopify
PayPal
Trello
Eventbrite
SimplyCast
GoToMeeting
AdobeSign
GoToWebinar
DocuSign
Zendesk
Hubspot
Zoho Cliq
Zoho Meetings
Zoho Finance Suite
Zoho Mail
Zoho Desk
Zoho Writer
Zoho ShowTime
Zoho Social
Zoho Campaigns
Zoho SalesIQ
Zoho Projects
Zoho Creator
Zoho Analytics
Zoho Survey
Zoho Webinar
Languages Supported
English
Chinese
German
Hindi
Japanese
Spanish
French
Russian
Italian
Dutch
Portugese
Polish
Turkish
Swedish
Arabic
Prominent Clients
ClearTrip for Business, TDirect, ThinkCre8tive, Pepperstone
Available Devices
Windows
Linux
Android
iPhone/iPad
Mac
Web-based
Windows Mobile
Company Size
Small Business
Large Enterprises
Medium Business
Freelancers
Available Support
email
phone
live support
training
tickets
General Info
A go-to product for many businesses of different types and sizes, Zoho CRM is a true leader in the CRM software category. It is easy to use from its contact management module to its customer engagement interface. The platform also includes powerful automation and reporting features. It is great for omnichannel CRM.
All the data, facts and opinions that we shared in this comparison were gathered from official vendor websites, advertising content available online, actual experience from real users as well as our personal direct use of each product by an expert. We put a lot of effort to extensively study each product, therefore we not only test it ourselves, but we also compare our findings with views of other people from the B2B community.
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