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Compare Pardot vs Denali (Cougar)

What is better Pardot or Denali (Cougar)? Various firms demand different types of Sales Software. To find out which solution fits your needs, think about evaluating various solutions feature by feature along with their conditions and pricing. Similarly, you will get a quick idea of their general efficiency and customer feedback by having a look at our smart scoring system.

The results are: Pardot (9.0) vs. Denali (Cougar) (6.5) for overall quality and efficiency; Pardot (97%) vs. Denali (Cougar) (99%) for user satisfaction rating. Examine their strong and weaker points and decide which software is a better option for your company. One simple but effective way is to note down the advantages and disadvantages of both applications next to each other and see which software is better.

We realize that not all businesses have enough time to try out a large number of various products, so we came up with a list of suggestions that you may find useful. Our top choices for the Marketing Software category are: HasOffers, HubSpot Marketing, Pardot.

NOAWARDS
YET

SmartScore™

OUR SCORE 9.0

User Satisfaction

CUSTOMER EXPERIENCE 97%

Pricing

Starting from $1,250

Pricing Model

Free

Monthly payment

One-time payment

Annual Subscription

Quote-based

List of Features

  • Lead management
  • Lead generation
  • Email marketing
  • Email builder
  • Automated engagements
  • Personalized messaging
  • Optimized sending
  • Sales alignment
  • Engage campaigns
  • Real time alerts
  • Activity tracking
  • CRM integration
  • ROI reporting
  • Lifecycle reporting
  • B2B marketing analytics
  • Customizable dashboards
  • Multi-task attribution dashboard
  • Custom views
  • Shareable insights
  • Third party data connection
  • Analytics mobile app
  • Social media marketing
  • Landing page builder
  • Smart forms
  • Organic and paid search
  • Social posting & profiling

Pricing Info

Pardot offers 3 pricing plans that are billed annually:

GROWTH – $1,250/month/up to 10,000 contacts

  • Email Marketing
  • 50 Forms
  • 50 Landing Pages
  • Tracked Social Posts
  • 50 Automation Rules
  • Variable Tags
  • Engagement Programs
  • Lead Nurturing
  • In-depth Prospect Tracking
  • Lead Deduplication
  • Lead Scoring & Grading
  • ROI Reporting
  • 10 Competitor Monitoring
  • 100 SEO Keyword Monitoring
  • Custom Fields
  • 100 MB File Hosting
  • User Forum
  • On-demand Training Videos
  • Live, Weekly Training
  • User Management
  • Success Specialist Team
  • bit.ly Pro Connector
  • EventBrite Integration
  • Native CRM Integration
  • Olark Chat Integration
  • Webinar Integration
  • 3 SSL Vanity Domains
  • Fully customizable URLs

Included in the plan with additional cost:

  • Multivariate Landing Page Testing
  • Email rendering & Preview Analysis
  • Advanced Dynamic Content
  • Social Profiling & Lookups
  • Advanced Email Analytics
  • Google AdWords Integration
  • Salesforce Engage

PLUS – $2,500/month/up to 10,000 contacts

  • All GROWTH plan features, plus:
  • Forms
  • Landing Pages
  • Integrated Marketing Calendar
  • Email A/B Testing
  • 100 Automation Rules
  • Multiple scoring categories
  • Social Profiling & Lookups
  • Advanced Email Analytics
  • 25 Competitor Monitoring
  • 250 SEO Keyword Monitoring
  • Multi-touch attribution models
  • 25K API Access — Calls per day
  • 500 MB File Hosting
  • 10 SSL Vanity Domains
  • B2B Marketing Analytics

Included in the plan with additional cost:

  • Custom Object Integration
  • Custom user roles and permissions
  • Dedicated IP Address
  • Salesforce Engage

ADVANCED – $4,000/month/up to 10,000 contacts

  • All PLUS plan features, plus:
  • 150 Automation Rules
  • 100 Competitor Monitoring
  • 1000 SEO Keyword Monitoring
  • 100K API Access — Calls per day
  • 10 GB File Hosting
  • Custom user roles and permissions
  • 20 SSL Vanity Domains
  • Dedicated IP Address
  • Salesforce Engage (additional cost)

Languages Supported

English

Chinese

German

Hindi

Japanese

Spanish

French

Russian

Italian

Dutch

Portugese

Polish

Turkish

Swedish

Prominent Clients

Coca Cola Enterprises, Unilever, Financial Times

Integrations

The Pardot platform can be extended with third party apps using Connectors which allows data to be passed back and forth between the two applications. The following apps and services integrate with Pardot:

  • Google Analytics
  • Google Ads
  • Twitter
  • Facebook
  • LinkedIn
  • Bit.ly
  • UserVoice
  • Twilio
  • Wistia
  • Olark
  • Eventbrite
  • WordPress.org Sites
  • Webinar Services
  • Third-party Site Search
  • Tracking Search Keywords & Competitor SEO

Available Devices

Windows

Linux

Android

iPhone/iPad

Mac

Web-based

Windows Mobile

Company Size

Small Business

Large Enterprises

Medium Business

Freelancers

Available Support

email

phone

live support

training

tickets

General Info

Marketing automation software designed to connect with Salesforce CRM to help with marketing and lead generation.

Company Email

Contact No.

Company's Address

950 E. Paces Ferry Rd.
Suite 3300
Atlanta, GA 30326

NOAWARDS
YET

SmartScore™

OUR SCORE 6.5

User Satisfaction

CUSTOMER EXPERIENCE 99%

Pricing

Starting from $1999

Pricing Model

Free

Monthly payment

One-time payment

Annual Subscription

Quote-based

List of Features

Basic accounting

  • Accounts payable
  • Accounts receivable
  • Audit trail
  • Depreciation
  • General ledger
  • Multi-currency

Billing & Invoicing

  • Check printing
  • Credit card processing
  • E-commerce
  • Invoices
  • Purchase orders
  • Recurring billing

Reporting

  • Balance sheet
  • Budgeting & forecasts
  • Cash flow statement
  • Custom dashboard reports
  • Profit & loss statement
  • Sales reports

Fixed Assets

  • Depreciation tracking
  • Fixed asset tracking

Pricing Info

Here is the information about Denali cost:

Denali offers pricing per module that you only need, while it’s also available in three packages:

Denali Basecamp ($1999 single user): General ledger; bank reconciliation; accounts receivable; and accounts payable modules.

Denali Ascent ($2999 single user) Basecamp modules plus:  inventory; order entry; and crystal reports modules. Install, support, and training included.

Denali Summit ($4999 single user) Ascent modules plus: purchase order; payroll; and multi-location inventory modules. Install, support, and training included.

Languages Supported

English

Chinese

German

Hindi

Japanese

Spanish

French

Russian

Italian

Dutch

Portugese

Polish

Turkish

Swedish

Prominent Clients

Integrations

  • Denali Customer relationship management (CRM)
  • Denali E-commerce
  • Denali Inventory management
  • Denali Payroll
  • Denali Point-of-sale
  • Compatible with common financial file types such as XLS and CVS

Available Devices

Windows

Linux

Android

iPhone/iPad

Mac

Web-based

Windows Mobile

Company Size

Small Business

Large Enterprises

Medium Business

Freelancers

Available Support

email

phone

live support

training

tickets

General Info

Best suited for specific business areas, such as inventory data and reporting, regulatory updates, and customer transactions.

Company Email

marketing@cougarmtn.com

Contact No.

Company's Address

7180 Potomac Dr
Boise, Idaho 83704

If you are still having second thoughts about which service will work best for your company it may be a sound idea to examine each service’s social metrics. Such metrics are quite often a way to see how popular every software is and how big is its online presence. For example Pardot Twitter profile has currently 59273 followers. At the same time Denali (Cougar) Twitter is followed by 184 users.

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