Pardot
Pricing Model
Pricing Model
Free
Monthly payment
One-time payment
Annual Subscription
Quote-based
List of Features
List of Features
- Lead management
- Lead generation
- Email marketing
- Email builder
- Automated engagements
- Personalized messaging
- Optimized sending
- Sales alignment
- Engage campaigns
- Real time alerts
- Activity tracking
- CRM integration
- ROI reporting
- Lifecycle reporting
- B2B marketing analytics
- Customizable dashboards
- Multi-task attribution dashboard
- Custom views
- Shareable insights
- Third party data connection
- Analytics mobile app
- Social media marketing
- Landing page builder
- Smart forms
- Organic and paid search
- Social posting & profiling
- SEM and SEO program integration
Pricing Info
Pricing Info
Pardot offers 4 pricing plans that are billed annually:
GROWTH – $1,250/month/up to 10,000 contacts
- Email Marketing
- 50 Forms
- 50 Landing Pages
- Tracked Social Posts
- 50 Automation Rules
- Variable Tags
- Engagement Programs
- Lead Nurturing
- In-depth Prospect Tracking
- Lead Deduplication
- Lead Scoring & Grading
- ROI Reporting
- 10 Competitor Monitoring
- 100 SEO Keyword Monitoring
- Custom Fields
- 100 MB File Hosting
- User Forum
- On-demand Training Videos
- Live, Weekly Training
- User Management
- Success Specialist Team
- bit.ly Pro Connector
- EventBrite Integration
- Native CRM Integration
- Olark Chat Integration
- Webinar Integration
- 3 SSL Vanity Domains
- Fully customizable URLs
Included in the plan with additional cost:
- Multivariate Landing Page Testing
- Email rendering & Preview Analysis
- Advanced Dynamic Content
- Social Profiling & Lookups
- Advanced Email Analytics
- Google AdWords Integration
- Salesforce Engage
PLUS – $2,500/month/up to 10,000 contacts
- All GROWTH plan features, plus:
- Forms
- Landing Pages
- Integrated Marketing Calendar
- Email A/B Testing
- 100 Automation Rules
- Multiple scoring categories
- Social Profiling & Lookups
- Advanced Email Analytics
- 25 Competitor Monitoring
- 250 SEO Keyword Monitoring
- Multi-touch attribution models
- 25K API Access — Calls per day
- 500 MB File Hosting
- 10 SSL Vanity Domains
- B2B Marketing Analytics
Included in the plan with additional cost:
- Custom Object Integration
- Custom user roles and permissions
- Dedicated IP Address
- Salesforce Engage
ADVANCED – $4,000/month/up to 10,000 contacts
- All PLUS plan features, plus:
- 150 Automation Rules
- 100 Competitor Monitoring
- 1000 SEO Keyword Monitoring
- 100K API Access — Calls per day
- 10 GB File Hosting
- Custom user roles and permissions
- 20 SSL Vanity Domains
- Dedicated IP Address
- Salesforce Engage (additional cost)
PREMIUM – $15,000/month/up to 75,000 contacts
- All ADVANCED plan features, plus:
- B2B Marketing Analytics Plus
- Automation support for 5 business units
- 5 Developer Sandbox for Pardot
- Premier Plus
Integrations
Integrations
The Pardot platform can be extended with third-party apps using Connectors which allows data to be passed back and forth between the two applications. The following apps and services integrate with Pardot:
- Google Analytics
- Google Ads
- Bit.ly
- UserVoice
- Twilio
- Wistia
- Olark
- Eventbrite
- WordPress.org Sites
- Webinar Services
- Third-party Site Search
- Tracking Search Keywords & Competitor SEO
Languages Supported
English
Chinese
German
Hindi
Japanese
Spanish
French
Russian
Italian
Dutch
Portugese
Polish
Turkish
Swedish
Arabic
Prominent Clients
Coca Cola Enterprises, Unilever, Financial Times
Available Devices
Windows
Linux
Android
iPhone/iPad
Mac
Web-based
Windows Mobile
Company Size
Small Business
Large Enterprises
Medium Business
Freelancers
Available Support
phone
live support
training
tickets
General Info
Pardot is a marketing automation and lead management software designed to connect with Salesforce CRM, enabling your marketing and sales teams to arrange, deploy, and manage online marketing campaigns. A cloud hosted solution, Pardot provides a full set of tools that help marketers create meaningful connections, generate pipelines, and empower sales to close deals.
Company Email
Contact No.
Company's Address
The Landmark at One Market,
Suite 300,
San Francisco, CA 94105
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Pricing Model
Free
Monthly payment
One-time payment
Annual Subscription
Quote-based
List of Features
- 1:1 content personalization
- Intuitive interface
- CRM and cross-channel integration
- Pre-built templates and themes
- API support
- Drag-and-drop segmentation
- Lead capture
- Comprehensive, real-time tracking and reporting
- Predictive analytics
- Deliverability tools
- Product recommendation engine
- MMS and SMS
- Guided selling tools
- Advanced content management
- Mobile app
- Sophisticated automation solutions
- Single platform
- A/B and random-split testing
- Roles and permissions
- Email marketing
Pricing Info
ExactTarget is now part of Salesforce Marketing Cloud. Contact Salesforce for pricing details.
Integrations
- SurveyGizmo
- Yahoo! eCommerce
- Pipeliner CRM
- AtTask
- Shopify
- Vidyard
- Simply Measured
- Salesforce Sales Cloud
- ClickTale
- Bungee
- Bitium
Languages Supported
English
Chinese
German
Hindi
Japanese
Spanish
French
Russian
Italian
Dutch
Portugese
Polish
Turkish
Swedish
Arabic
Prominent Clients
Apartments.com, DonorsChoose.org, Stanley Black & Decker, TripIt, Avvo
Available Devices
Windows
Linux
Android
iPhone/iPad
Mac
Web-based
Windows Mobile
Company Size
Small Business
Large Enterprises
Medium Business
Freelancers
Available Support
phone
live support
training
tickets
General Info
ExactTarget transforms how companies connect with their customers and optimize the customer journey in real time.
Company Email
help@exacttarget.com
Contact No.
Company's Address
"20 North Meridian St.
Indianapolis, IN 46204"
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Both Pardot and ExactTarget were evaluated by a team of reliable SaaS experts who carried out a detailed study of all key aspects of each service. Their total score was prepared by means of unique SmartScore algorithm which provides a separate partial score to every component including: main functionalities, customer support, mobile support, security, client satisfaction and reviews in other media. Here at FinancesOnline we know useful features are not the only factor crucial to a company so we make an effort to pay attention to all aspects of a solution prior to calculating its final rating.
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