Compare HubSpot Marketing vs. Exponea

HubSpot Marketing FEATURES

• Blogging
• Landing Pages
• Email
• Marketing Automation
• Lead Management
• Analytics
• Website SEO
• Social Media Monitoring
• Calls-to-Action
• Ads
• Salesforce Integration

Exponea FEATURES

• Attribution Models
• Tailore-made Reports and Analyses
• Custom Metrics and Expressions
• Personalized and Running Aggregates
• Well-Arranged Dashboards
• Funnels
• Behavior Predictions
• Customer Retention
• SQL Reporter
• Precise Segmentation
• Drag-and-Drop Campaign Editor
• Event or Time-scheduled Campaign Triggers
• A/B Testing
• Fully Customizable Email Templates
• Jinja Template Engine Support
• WYSIWYG Email Editor
• Web Layers with A/B Testing
• Recommendations
• Cross-Channel Campaign Management
• BlinkBytes Real-Time Data Storage
• Hadoop Permanent Storage
• CRM with 360-degree Customer Behavior History
• Rich API for Third-Party Integrations
• Data Import Wizard
• Mobile version
• Complex roles & permission management on both account and project level
• Ability to give out Vouchers/Discounts
• Advanced Email campaigns with personalization
• New action nodes in scenarios (Slack, Trello, Pipedrive, Zapier, and more)
• Asset manager and Tag manager
• Geo Analyses
• Integration with Google and Facebook Ads
• Google BigQuery integration

HubSpot Marketing offers four enterprise pricing plans to meet the needs of different users. A variety of paid add-ons is also availble to enhance its productivity.

Here are the details:

Free

• Contact Forms
• Lead Capture Pop-Up Forms
• Contact Database
• Traffic and Conversion Analytics
• Integration with CMS, Email, and Form Tools

Starter – $50/month

• Lead analytics dashboard
• Lead flows
• Collected forms
• Contact activity
• Contact management
• Contact & company insights
• HubSpot branding removed
• Custom form fields
• Phone & email support

Basic – $200/month (required onboarding $600)

• 100 contacts
• Content creation tools
• Content optimization
• Email marketing
• Social media suite
• Marketing Analytics dashboard

Pro – $800/month (required onboarding $3,000)

• 1000 contacts
• All features from the Basic plan
• Marketing Automation
• Goal based nurturing
• Custom workflows
• Salesforce integration
• Smart content
• Attribution reporting
• User roles
• A/B Testing CTAs
• A/B Test Emails

Enterprise – $2,400/month (required onboarding $5,000)

• 10,000 Contacts
• All features from the Pro plan
• Revenue Reporting
• Custom Event Reporting
• Custom Event Automation Triggers
• Predictive Lead Scoring
• Contacts Reporting
• Company Reporting
• Event-Based Segmentation

Exponea offers three revenue boosters for medium and large B2C companies that generate a major part of their revenue online. Prices depend on the number of data points and combination of features, and are calculated by quote. A free demo of the product is also available. You can easily sign up for Exponea free demo here.

Here are the details of each plan:

1. Start with EXPONEA CORE: Build Single Customers View for cross‑device data tracking, ad‑hoc analytics and dashboarding

2. Choose your revenue booster:

A) Campaign Optimizer: Execute your acquisition & off site based campaigns with fully personalized messaging.

• Email Management Platform
• Omni-Channel Orchestration
• Ad Tech
• Product Recommendations
• Real-Time Predictions

B) Experience Optimizer: Create on‑site AI powered shopper experience. Use A/B testing of personalized web elements.

• Advanced Weblayers
• Web Optimization and A/B Testing
• Real-Time Predictions
• Product Recommendations

C) Inventory Optimizer: Improve your inventory stocks thanks to product sales forecasting and discount management.

• Product Performance Reporting
• Product Sales Forecasting
• Campaign Automation
• Clearance Discount Management

HubSpot Marketing integrates with a variety of CMSs, Email service providers, eCommerce tools, and social networks. Contact support for more information.

Exponea is a tool that connects with a wide range of online services like Zapier, remarketing and ad management platforms such as Google AdWords or Facebook ads, and even offline marketing tools for running functions such as retention programmes.

Other integration options include:

• SMS gateway
• Email gateway
• Facebook Messenger Chatbot API
• Google BigQuery
• sql data sources: (postgreSQL, oracle, mysql)
• import / export API
• analysis API
• campaigns API
• Amazon Alexa