Compare HubSpot Marketing vs. Exponea

To ensure that you find the most effective and productive Marketing Software for your enterprise, you need to compare products available on the market. For instance, here you may match Exponea’s overall score of 8.9 against HubSpot Marketing’s score of 9.5. You may also evaluate their general user satisfaction: Exponea (100%) vs. HubSpot Marketing (99%). In addition, you can compare their strengths and weaknesses feature by feature, including their offered terms and prices. By comparing products you are improving your chances to choose the best software for your needs. It goes without saying you must understand your unique needs to realize which service addresses those needs. Our experts made sure to prepare reviews of all popular Marketing Software services offered on the market, but among all the ones we reviewed these three caught our special attention: SEMrush, Serpstat, HubSpot Marketing.

HubSpot Marketing




HubSpot Marketing screenshot Exponea screenshot
Pricing Details

Our Score

Our Score

9.5 ?

Our Score

8.9 ?

Customer Experience

Customer Experience

Customer Experience

99% ?

Customer Experience

100% ?




by quote

Pricing Model

Pricing Model

Free | Monthly payment Monthly payment | Quote-based
Full Review

Full Review

General Description

General Description

HubSpot Marketing is an advanced system that brings all of your marketing efforts together, and helps your team grow traffic and increase conversions.
Exponea is a marketing software that blends analytics and engagement automation for faster results.
Easy Links
Customer Support

Customer Support

Phone Live Support
Ticket Training
Contact Phone

Contact Phone

+353-1-521-4400 +44 (0) 203 086 8894


HubSpot Marketing FEATURES

  • Blogging
  • Landing Pages
  • Email
  • Marketing Automation
  • Lead Management
  • Analytics
  • Website SEO
  • Social Media Monitoring
  • Calls-to-Action
  • Ads
  • Salesforce Integration


  • Attribution Models
  • Tailore-made Reports and Analyses
  • Custom Metrics and Expressions
  • Personalized and Running Aggregates
  • Well-Arranged Dashboards
  • Funnels
  • Behavior Predictions
  • Customer Retention
  • SQL Reporter
  • Precise Segmentation
  • Drag-and-Drop Campaign Editor
  • Event or Time-scheduled Campaign Triggers
  • A/B Testing
  • Fully Customizable Email Templates
  • Jinja Template Engine Support
  • WYSIWYG Email Editor
  • Web Layers with A/B Testing
  • Recommendations
  • Cross-Channel Campaign Management
  • BlinkBytes Real-Time Data Storage
  • Hadoop Permanent Storage
  • CRM with 360-degree Customer Behavior History
  • Rich API for Third-Party Integrations
  • Data Import Wizard
  • Mobile version
  • Complex roles & permission management on both account and project level
  • Ability to give out Vouchers/Discounts
  • Advanced Email campaigns with personalization
  • New action nodes in scenarios (Slack, Trello, Pipedrive, Zapier, and more)
  • Asset manager and Tag manager
  • Geo Analyses
  • Integration with Google and Facebook Ads
  • Google BigQuery integration
OS Supported

OS Supported

Windows Mobile
Available Plans

Available Plans

HubSpot Marketing offers four enterprise pricing plans to meet the needs of different users. A variety of paid add-ons is also availble to enhance its productivity.

Here are the details:


  • Contact Forms
  • Lead Capture Pop-Up Forms
  • Contact Database
  • Traffic and Conversion Analytics
  • Integration with CMS, Email, and Form Tools

Starter – $50/month

  • Lead analytics dashboard
  • Lead flows
  • Collected forms
  • Contact activity
  • Contact management
  • Contact & company insights
  • HubSpot branding removed
  • Custom form fields
  • Phone & email support

Basic – $200/month (required onboarding $600)

  • 100 contacts
  • Content creation tools
  • Content optimization
  • Email marketing
  • Social media suite
  • Marketing Analytics dashboard

Pro – $800/month (required onboarding $3,000)

  • 1000 contacts
  • All features from the Basic plan
  • Marketing Automation
  • Goal based nurturing
  • Custom workflows
  • Salesforce integration
  • Smart content
  • Attribution reporting
  • User roles
  • A/B Testing CTAs
  • A/B Test Emails

Enterprise – $2,400/month (required onboarding $5,000)

  • 10,000 Contacts
  • All features from the Pro plan
  • Revenue Reporting
  • Custom Event Reporting
  • Custom Event Automation Triggers
  • Predictive Lead Scoring
  • Contacts Reporting
  • Company Reporting
  • Event-Based Segmentation

Exponea offers three revenue boosters for medium and large B2C companies that generate a major part of their revenue online. Prices depend on the number of data points and combination of features, and are calculated by quote. A free demo of the product is also available. You can easily sign up for Exponea free demo here.

Here are the details of each plan:

1. Start with EXPONEA CORE: Build Single Customers View for cross‑device data tracking, ad‑hoc analytics and dashboarding

2. Choose your revenue booster:

A) Campaign Optimizer: Execute your acquisition & off site based campaigns with fully personalized messaging.

  • Email Management Platform
  • Omni-Channel Orchestration
  • Ad Tech
  • Product Recommendations
  • Real-Time Predictions

B) Experience Optimizer: Create on‑site AI powered shopper experience. Use A/B testing of personalized web elements.

  • Advanced Weblayers
  • Web Optimization and A/B Testing
  • Real-Time Predictions
  • Product Recommendations

C) Inventory Optimizer: Improve your inventory stocks thanks to product sales forecasting and discount management.

  • Product Performance Reporting
  • Product Sales Forecasting
  • Campaign Automation
  • Clearance Discount Management
Popular Customers

Popular Customers

Ogilvy,, Dennik N.
Available Integrations

Available Integrations

HubSpot Marketing integrates with a variety of CMSs, Email service providers, eCommerce tools, and social networks. Contact support for more information.

Exponea is a tool that connects with a wide range of online services like Zapier, remarketing and ad management platforms such as Google AdWords or Facebook ads, and even offline marketing tools for running functions such as retention programmes.

Other integration options include:

  • SMS gateway
  • Email gateway
  • Facebook Messenger Chatbot API
  • Google BigQuery
  • sql data sources: (postgreSQL, oracle, mysql)
  • import / export API
  • analysis API
  • campaigns API
  • Amazon Alexa
Company's Address

Company's Address

25 1st St
Cambridge, Massachusetts
41 Corsham Street
London N1 6DR
United Kingdom
Pricing Details

Pricing Details

Learn more about HubSpot Marketing pricing Learn more about Exponea pricing
Customer Types

Customer Types

Small Business | Large Enterprises | Medium Business Small Business | Large Enterprises | Medium Business
Contact Email

Contact Email
Languages Supported

Languages Supported

English English
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Popular Alternatives

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If you continue having doubts about which app will perform best for your company it might be a sensible idea to take a look at each service’s social metrics. These metrics are quite often an indicator of how popular each app is and how wide is its online presence.For example, if you analyze Exponea LinkedIn account you’ll find out that they are followed by 740 users. In case of HubSpot Marketing the amount of followers on their LinkedIn page is 199366.