Compare Exponea vs. Salesforce Marketing Cloud

You have so many Marketing Software choices in today’s state of that industry that choosing the right product can be confusing. On our comparison page, we let you examine the tool, pricing terms, available plans, and more details of Exponea and Salesforce Marketing Cloud. You can also examine their score (8.9 for Exponea vs. 9.0 for Salesforce Marketing Cloud) and user satisfaction level (100% for Exponea vs. 99% for Salesforce Marketing Cloud). The scores and ratings present you with a general idea how these two software products perform. Additionally, make sure if the solution can integrate with existing business apps to promote greater productivity. Users who don't have much time or would like to get a Marketing Software advice from our experts may want to try out these top choices for the current year: SEMrush, Serpstat, HubSpot Marketing.



Salesforce Marketing Cloud


Exponea screenshot Salesforce Marketing Cloud screenshot
Pricing Page

Our Score

Our Score

8.9 ?

Our Score

9.0 ?

Customer Experience

Customer Experience

Customer Experience

100% ?

Customer Experience

99% ?



by quote

By quote

Price Scheme

Price Scheme

Monthly payment | Quote-based Quote-based
Complete Review

Complete Review



Exponea is a marketing software that blends analytics and engagement automation for faster results.
A connected marketing solution for personalized customer journeys across devices and channels.
Useful Links
OS Supported

OS Supported

Available Features

Available Features


  • Attribution Models
  • Tailore-made Reports and Analyses
  • Custom Metrics and Expressions
  • Personalized and Running Aggregates
  • Well-Arranged Dashboards
  • Funnels
  • Behavior Predictions
  • Customer Retention
  • SQL Reporter
  • Precise Segmentation
  • Drag-and-Drop Campaign Editor
  • Event or Time-scheduled Campaign Triggers
  • A/B Testing
  • Fully Customizable Email Templates
  • Jinja Template Engine Support
  • WYSIWYG Email Editor
  • Web Layers with A/B Testing
  • Recommendations
  • Cross-Channel Campaign Management
  • BlinkBytes Real-Time Data Storage
  • Hadoop Permanent Storage
  • CRM with 360-degree Customer Behavior History
  • Rich API for Third-Party Integrations
  • Data Import Wizard
  • Mobile version
  • Complex roles & permission management on both account and project level
  • Ability to give out Vouchers/Discounts
  • Advanced Email campaigns with personalization
  • New action nodes in scenarios (Slack, Trello, Pipedrive, Zapier, and more)
  • Asset manager and Tag manager
  • Geo Analyses
  • Integration with Google and Facebook Ads
  • Google BigQuery integration

Salesforce Marketing Cloud FEATURES

  • 1-to-1 Journeys
  • Artificial Intelligence
  • Journey Builder
  • Email Studio
  • Data Management
  • Data Studio
  • Social Studio
  • Advertising Studio
  • Mobile Studio
  • Interaction Studio
  • Marketing Automation
  • Predictive Recommendations
  • Connected Interaction
  • Pre-Built Templates
  • Messaging Flow
  • 360-Degree Customer View
  • Triggered Customer Journey
  • Journey Mapping
  • B2C Journey Management
  • B2B Marketing Automation
  • Website and Landing Pages
  • Personalized Content
  • Lead Segmenatation
Vendor Email

Vendor Email
Available Languages

Available Languages

English English, Spanish, French, Italian, Dutch, Portugese, Swedish
Company's Address

Company's Address

41 Corsham Street
London N1 6DR
United Kingdom, Inc.
The Landmark at One Market
Suite 300
San Francisco, CA 94105
Support Types

Support Types

Phone Live Support
Ticket Training
Ticket Training
Supported Integrations

Supported Integrations

Exponea is a tool that connects with a wide range of online services like Zapier, remarketing and ad management platforms such as Google AdWords or Facebook ads, and even offline marketing tools for running functions such as retention programmes.

Other integration options include:

  • SMS gateway
  • Email gateway
  • Facebook Messenger Chatbot API
  • Google BigQuery
  • sql data sources: (postgreSQL, oracle, mysql)
  • import / export API
  • analysis API
  • campaigns API
  • Amazon Alexa

Salesforce Marketing Cloud integrates with a long list of solutions in AppExchange. It also supports integrations with the following business systems and applications:

  • Salesforce Sales Cloud
  • Shopify
  • Workfront
  • Facebook
  • Twitter
  • LinkedIn
Contact Phone

Contact Phone

+44 (0) 203 086 8894 1-800-667-6389
Company Size

Company Size

Small Business | Large Enterprises | Medium Business Small Business | Large Enterprises | Medium Business
Pricing Info

Pricing Info

Exponea offers three revenue boosters for medium and large B2C companies that generate a major part of their revenue online. Prices depend on the number of data points and combination of features, and are calculated by quote. A free demo of the product is also available. You can easily sign up for Exponea free demo here.

Here are the details of each plan:

1. Start with EXPONEA CORE: Build Single Customers View for cross‑device data tracking, ad‑hoc analytics and dashboarding

2. Choose your revenue booster:

A) Campaign Optimizer: Execute your acquisition & off site based campaigns with fully personalized messaging.

  • Email Management Platform
  • Omni-Channel Orchestration
  • Ad Tech
  • Product Recommendations
  • Real-Time Predictions

B) Experience Optimizer: Create on‑site AI powered shopper experience. Use A/B testing of personalized web elements.

  • Advanced Weblayers
  • Web Optimization and A/B Testing
  • Real-Time Predictions
  • Product Recommendations

C) Inventory Optimizer: Improve your inventory stocks thanks to product sales forecasting and discount management.

  • Product Performance Reporting
  • Product Sales Forecasting
  • Campaign Automation
  • Clearance Discount Management

The Salesforce Marketing Cloud pricing is based on each customer’s individual needs. The package is tailored to your company’s size, industry, requirements, and price considerations. To get pricing information, contact the vendor to request a quote.

Prominent Clients

Prominent Clients

Ogilvy,, Dennik N. Stanley Black & Decker, Vodafone, GE Aviation, Unilever, Sony, Philips
Pricing Page

Pricing Page

Learn more about Exponea pricing Learn more about Salesforce Marketing Cloud pricing
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Popular Alternatives

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When you pick a solution that you think will be an actual asset for your company you shouldn’t only pay attention to what professionals have to say about it. Very often individual experience with the software may change, depending on specific preferences and needs. That’s the reason why in our reviews we also provide our User Satisfaction Rating for every solution to give you a quick impression of how actual users of Exponea and Salesforce Marketing Cloud rate their experience with the product. Our system is based on complex analysis of product mentions on other websites, social media as well as blogs, so you will obtain a full and reliable landscape of what other people think about every app. In this example Exponea got a total satisfaction rating at 100% while for Salesforce Marketing Cloud 99% of users claim they had a positive experience with it.