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Compare Exponea vs Adobe Marketing Cloud

What is better Exponea or Adobe Marketing Cloud? There is a wide range of Marketing Software products out there these days. The best way to find out which one fits your needs best is to examine them side by side. For instance, here you can review Exponea and Adobe Marketing Cloud for their overall score (8.9 vs. 8.9, respectively) or their user satisfaction rating (100% vs. 98%, respectively).

You can also check their functions and pricing terms as well as other useful facts below. When matching products make sure to check their related capabilities and mark their distinctive elements to have a clearer picture of both deals. What is more bear in mind to check non-core issues such as security, backup, ease-of-use, and customer support.

Our team put a lot of effort to prepare reviews of all popular Marketing Software services available out there, but among them these three deserved our special attention: HubSpot Marketing, monday.com, Pardot.

NOAWARDS
YET

SmartScore™

OUR SCORE 8.9

User Satisfaction

CUSTOMER EXPERIENCE 100%

Pricing

by quote

Pricing Model

Free

Monthly payment

One-time payment

Annual Subscription

Quote-based

List of Features

  • Attribution Models
  • Tailore-made Reports and Analyses
  • Custom Metrics and Expressions
  • Personalized and Running Aggregates
  • Well-Arranged Dashboards
  • Funnels
  • Behavior Predictions
  • Customer Retention
  • SQL Reporter
  • Precise Segmentation
  • Drag-and-Drop Campaign Editor
  • Event or Time-scheduled Campaign Triggers
  • A/B Testing
  • Fully Customizable Email Templates
  • Jinja Template Engine Support
  • WYSIWYG Email Editor
  • Web Layers with A/B Testing
  • Recommendations
  • Cross-Channel Campaign Management
  • BlinkBytes Real-Time Data Storage
  • Hadoop Permanent Storage
  • CRM with 360-degree Customer Behavior History
  • Rich API for Third-Party Integrations
  • Data Import Wizard
  • Mobile version
  • Complex roles & permission management on both account and project level
  • Ability to give out Vouchers/Discounts
  • Advanced Email campaigns with personalization
  • New action nodes in scenarios (Slack, Trello, Pipedrive, Zapier, and more)
  • Asset manager and Tag manager
  • Geo Analyses
  • Integration with Google and Facebook Ads
  • Google BigQuery integration

Pricing Info

Exponea offers three revenue boosters for medium and large B2C companies that generate a major part of their revenue online. Prices depend on the number of data points and combination of features, and are calculated by quote. A free demo of the product is also available. You can easily sign up for Exponea free demo here.

Here are the details of each plan:

1. Start with EXPONEA CORE: Build Single Customers View for cross‑device data tracking, ad‑hoc analytics and dashboarding

2. Choose your revenue booster:

A) Campaign Optimizer: Execute your acquisition & off site based campaigns with fully personalized messaging.

  • Email Management Platform
  • Omni-Channel Orchestration
  • Ad Tech
  • Product Recommendations
  • Real-Time Predictions

B) Experience Optimizer: Create on‑site AI powered shopper experience. Use A/B testing of personalized web elements.

  • Advanced Weblayers
  • Web Optimization and A/B Testing
  • Real-Time Predictions
  • Product Recommendations

C) Inventory Optimizer: Improve your inventory stocks thanks to product sales forecasting and discount management.

  • Product Performance Reporting
  • Product Sales Forecasting
  • Campaign Automation
  • Clearance Discount Management

Languages Supported

English

Chinese

German

Hindi

Japanese

Spanish

French

Russian

Italian

Dutch

Portugese

Polish

Turkish

Swedish

Prominent Clients

Ogilvy, Kiwi.com, Dennik N.

Integrations

Exponea is a tool that connects with a wide range of online services like Zapier, remarketing and ad management platforms such as Google AdWords or Facebook ads, and even offline marketing tools for running functions such as retention programmes.

Other integration options include:

  • SMS gateway
  • Email gateway
  • Facebook Messenger Chatbot API
  • Google BigQuery
  • sql data sources: (postgreSQL, oracle, mysql)
  • import / export API
  • analysis API
  • campaigns API
  • Amazon Alexa

Available Devices

Windows

Linux

Android

iPhone/iPad

Mac

Web-based

Windows Mobile

Company Size

Small Business

Large Enterprises

Medium Business

Freelancers

Available Support

email

phone

live support

training

tickets

General Info

Exponea is a marketing software that blends analytics and engagement automation for faster results.

Company Email

sales@exponea.com

Company's Address

41 Corsham Street
London N1 6DR
United Kingdom

NOAWARDS
YET

SmartScore™

OUR SCORE 8.9

User Satisfaction

CUSTOMER EXPERIENCE 98%

Pricing

by quote

Pricing Model

Free

Monthly payment

One-time payment

Annual Subscription

Quote-based

List of Features

  • Personalized Customer Experience
  • Cross-Channel Marketing
  • Mobile Marketing
  • Data-Driven Marketing
  • Programmatic Marketing
  • Analytics
  • Audience Management
  • Campaign
  • Experience Management
  • Media Optimizer
  • Profile Management
  • Dynamic Tag Management
  • Retail Optimization
  • App-Centric Interface
  • Geolocation
  • Rules-Driven Execution
  • Integration

Pricing Info

Adobe Marketing Cloud pricing information is available only on quote basis. Please contact the company for further information.

Languages Supported

English

Chinese

German

Hindi

Japanese

Spanish

French

Russian

Italian

Dutch

Portugese

Polish

Turkish

Swedish

Prominent Clients

MasterCard, CMO Spotlight, SONY, Monarch Airlines

Integrations

Adobe Marketing Cloud integrates with the following systems and applications:

  • Microsoft Dynamics CRM
  • Silverpop
  • Oracle CRM
  • Qualtrics
  • Adobe SiteCatalyst

Available Devices

Windows

Linux

Android

iPhone/iPad

Mac

Web-based

Windows Mobile

Company Size

Small Business

Large Enterprises

Medium Business

Freelancers

Available Support

email

phone

live support

training

tickets

General Info

Adobe Marketing Cloud is a popular product that helps businesses to organize, optimize, and measure their campaigns, and the results of their marketing performance.

Company Email

Contact No.

Company's Address

Adobe Systems Incorporated
345 Park Avenue
San Jose, CA 95110-2704
USA

HubSpot Marketing

Partner

This product is our partner, which means they paid for being featured as one of the suggestions. Our team takes great care to ensure all sugested products are reliable, top-quality solutions.

SmartScore™

OUR SCORE 9.5

User Satisfaction

CUSTOMER EXPERIENCE 99%

Pricing

free

Pricing Model

Free

Monthly payment

One-time payment

Annual Subscription

Quote-based

List of Features

  • Blogging
  • Landing Pages
  • Email
  • Marketing Automation
  • Lead Management
  • Analytics
  • Website SEO
  • Social Media Monitoring
  • Calls-to-Action
  • Ads
  • Salesforce Integration

Pricing Info

Free Marketing Tools

  • Forms
  • Contact activity
  • Contact management
  • Contact & company insights
  • Ad management
  • Conversations inbox
  • Team email
  • Live chat
  • Conversations bots
  • Reporting dashboards
Starter – starting at $50/month
  • All Free features, plus:
  • HubSpot branding removed
  • Email marketing
  • Lists
  • Mobile optimization

Professional – starting at $800/month (billed annually)

  • All Starter features, plus:
  • Phone support
  • Blog & content creation tools
  • SEO & content strategy
  • Social media
  • Calls-to-action
  • Landing pages
  • Standard SSL certificate
  • Subdomain availability
  • Marketing automation
  • Video hosting & management
  • Goal-based nurturing
  • Salesforce integration
  • Smart content
  • Attribution reporting
  • A/B testing
  • Teams
  • Google Search Console integration
  • Custom reporting
Enterprise – Starting at $3,200/month (billed annually)
  • All Professional features, plus:
  • Custom event reporting
  • Custom event triggers
  • Predictive lead scoring
  • Single sign-on
  • Content partitioning
  • CMS membership
  • Email send frequency cap
  • YouTube integration

Languages Supported

English

Chinese

German

Hindi

Japanese

Spanish

French

Russian

Italian

Dutch

Portugese

Polish

Turkish

Swedish

Prominent Clients

Integrations

Over 200 free integrations available with tools like Salesforce, HelloSign, Slack, GoToWebinar and more.

Available Devices

Windows

Linux

Android

iPhone/iPad

Mac

Web-based

Windows Mobile

Company Size

Small Business

Large Enterprises

Medium Business

Freelancers

Available Support

email

phone

live support

training

tickets

General Info

HubSpot Marketing is an advanced system that brings all of your marketing efforts together, and helps your team grow traffic and increase conversions.

Company Email

Contact No.

Company's Address

25 1st St
Cambridge, Massachusetts
USA

If you continue having doubts about which app will work best for your company it might be a sound idea to check out each service’s social metrics. Such metrics are usually a way to see how popular each solution is and how extensive is its online presence.For instance, if you analyze Exponea LinkedIn profile you’ll learn that they are followed by 740 users. In case of Adobe Marketing Cloud the amount of followers on their LinkedIn page is 42016.

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