What is better SalesOptimize or Freshmarketer? If you wish for a competent Marketing Software product for your enterprise you must take time to examine different solutions. It doesn’t have to be challenging, and can be as easy as matching their features in a table like the one below. You will also get a brief idea how each product performs. For example, on this page you can check SalesOptimize’s overall score of 8.0 and compare it against Freshmarketer’s score of 8.8; or SalesOptimize’s user satisfaction level at N/A% versus Freshmarketer’s 100% satisfaction score.
The comparison will allow you to identify the strengths and weaknesses of each software, and choose which one suits you requirements better. Aside from the main features, the application which is simple and intuitive is always the better option.
Currently, the leading services in our Demand Generation Software category are: Marketing Creatio, HubSpot Marketing Hub, Pipedrive.
SalesOptimize offers tailored SMB and enterprise pricing plans based on individual business requirements. Contact the vendor to inquire for custom pricing information.
Freshmarketer offers four pricing tiers that are billed either monthly or annually. The number of users for the plans is based on the number of “marketing contacts” and not per user.
Free Plan
Up to 100 base contacts
Marketing Activities: Tasks, Appointments, and Notes
Contact Management
CRM Customization: Rename modules, Search
Email Marketing Campaigns
Data Administration
24/5 support
Mobile App for Android and iOS
Growth Plan – $19/user/month (Billed Annually) or $23/user/month (Billed Monthly)
Everything in the Free plan
Up to 2,000 base contacts
Basic Segmentation
Custom Fields
Merge/Clone Records
Drag-and-drop Email Editor
Custom Domains
Marketing Journey Builder
Notifications (In-app, email, mobile phone, desktop)
AI insights
Pro Plan – $89.40 $149/user/month (Billed Annually) or $107.40 $179/user/month (Billed Monthly)
Everything in the Growth plan
Up to 5,000 base contacts
Behavioral Segmentation
Advanced CRM Customization
Time-zone based delivery of emails
IntelliAssign – Round robin method to transfer incoming chat queries to agent
Custom Roles for Access Rights
Enterprise Plan – $179.40 $299/user/month (Billed Annually) or $215.40 $359/user/month (Billed Monthly)
Everything in the Growth plan
Up to 10,000 base contacts
Sales and Marketing Home Dashboard
Auto-profile Enrichment
Transactional Emails
Field-level Permissions
Advanced Metrics
Dedicated Account Manager
Freshmarketer is currently offering a 40% discount on the Pro and Enterprise plans. The discount covers the first 12 months of renewal. Customers will also receive complimentary onboarding services valued at $1000. The offer is valid until February 29, 2024. The discount is applicable for customers who sign up during the specified holiday promotion period and from the holiday landing page.
Freshmarketer users can leverage its app marketplace and its API capabilities to integrate with a number of applications. Some examples of apps it can connect with are:
Website Integration
SMS Integration
Facebook Messenger
WhatsApp
Apple Business Chat
Languages Supported
English
Chinese
German
Hindi
Japanese
Spanish
French
Russian
Italian
Dutch
Portugese
Polish
Turkish
Swedish
Arabic
Prominent Clients
Sears, Saraiva, Mindable
Available Devices
Windows
Linux
Android
iPhone/iPad
Mac
Web-based
Windows Mobile
Company Size
Small Business
Large Enterprises
Medium Business
Freelancers
Available Support
email
phone
live support
training
tickets
General Info
All-in-one conversion rate optimization (CRO) suite designed to help marketing teams deliver more personalized customer experiences at every touchpoint across their lifecycle. With powerful campaigns analytics in Freshmarketer, users gain insights on opens, clicks, and responses to improve engagement and generate quality leads for sales teams.
You should note that while both SalesOptimize and Freshmarketer may offer an outstanding set of features each software may be designed for a different company size. If you are comparing features you may want to pay attention to a business type they are meant for. Specific elements may scale up effectively for large enterprises but if you own a small or mid-sized business it’s usually more sensible to stay away from paying for customized functionalities that you may never use.
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