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Compare Exponea vs Optimizely

What is better Exponea or Optimizely? There is a wide range of Marketing Software products in the market today. The simplest way to find out which one fits your needs best is to compare them side by side. As an example, here you can assess Exponea and Optimizely for their overall score (8.9 vs. 9.0, respectively) or their user satisfaction rating (100% vs. 100%, respectively).

You can also compare their features and pricing stipulations as well as other valuable facts below. When matching products make sure to analyze their similar features and mark their differences to get a clearer picture of both deals. Likewise, bear in mind to check non-core issues like security, backup, ease-of-use, and customer service.

We are aware that not all businesses have enough time to test dozens of various solutions, so we created a list of recommendations that you may find useful. Our top choices for the Marketing Software category are: monday.com, HubSpot Marketing, Pardot.

NOAWARDS
YET

SmartScore™

OUR SCORE 8.9

User Satisfaction

CUSTOMER EXPERIENCE 100%

Pricing

by quote

Pricing Model

Free

Monthly payment

One-time payment

Annual Subscription

Quote-based

List of Features

  • Attribution Models
  • Tailore-made Reports and Analyses
  • Custom Metrics and Expressions
  • Personalized and Running Aggregates
  • Well-Arranged Dashboards
  • Funnels
  • Behavior Predictions
  • Customer Retention
  • SQL Reporter
  • Precise Segmentation
  • Drag-and-Drop Campaign Editor
  • Event or Time-scheduled Campaign Triggers
  • A/B Testing
  • Fully Customizable Email Templates
  • Jinja Template Engine Support
  • WYSIWYG Email Editor
  • Web Layers with A/B Testing
  • Recommendations
  • Cross-Channel Campaign Management
  • BlinkBytes Real-Time Data Storage
  • Hadoop Permanent Storage
  • CRM with 360-degree Customer Behavior History
  • Rich API for Third-Party Integrations
  • Data Import Wizard
  • Mobile version
  • Complex roles & permission management on both account and project level
  • Ability to give out Vouchers/Discounts
  • Advanced Email campaigns with personalization
  • New action nodes in scenarios (Slack, Trello, Pipedrive, Zapier, and more)
  • Asset manager and Tag manager
  • Geo Analyses
  • Integration with Google and Facebook Ads
  • Google BigQuery integration

Pricing Info

Exponea offers three revenue boosters for medium and large B2C companies that generate a major part of their revenue online. Prices depend on the number of data points and combination of features, and are calculated by quote. A free demo of the product is also available. You can easily sign up for Exponea free demo here.

Here are the details of each plan:

1. Start with EXPONEA CORE: Build Single Customers View for cross‑device data tracking, ad‑hoc analytics and dashboarding

2. Choose your revenue booster:

A) Campaign Optimizer: Execute your acquisition & off site based campaigns with fully personalized messaging.

  • Email Management Platform
  • Omni-Channel Orchestration
  • Ad Tech
  • Product Recommendations
  • Real-Time Predictions

B) Experience Optimizer: Create on‑site AI powered shopper experience. Use A/B testing of personalized web elements.

  • Advanced Weblayers
  • Web Optimization and A/B Testing
  • Real-Time Predictions
  • Product Recommendations

C) Inventory Optimizer: Improve your inventory stocks thanks to product sales forecasting and discount management.

  • Product Performance Reporting
  • Product Sales Forecasting
  • Campaign Automation
  • Clearance Discount Management

Languages Supported

English

Chinese

German

Hindi

Japanese

Spanish

French

Russian

Italian

Dutch

Portugese

Polish

Turkish

Swedish

Prominent Clients

Ogilvy, Kiwi.com, Dennik N.

Integrations

Exponea is a tool that connects with a wide range of online services like Zapier, remarketing and ad management platforms such as Google AdWords or Facebook ads, and even offline marketing tools for running functions such as retention programmes.

Other integration options include:

  • SMS gateway
  • Email gateway
  • Facebook Messenger Chatbot API
  • Google BigQuery
  • sql data sources: (postgreSQL, oracle, mysql)
  • import / export API
  • analysis API
  • campaigns API
  • Amazon Alexa

Available Devices

Windows

Linux

Android

iPhone/iPad

Mac

Web-based

Windows Mobile

Company Size

Small Business

Large Enterprises

Medium Business

Freelancers

Available Support

email

phone

live support

training

tickets

General Info

Exponea is a marketing software that blends analytics and engagement automation for faster results.

Company Email

sales@exponea.com

Company's Address

41 Corsham Street
London N1 6DR
United Kingdom

NOAWARDS
YET

SmartScore™

OUR SCORE 9.0

User Satisfaction

CUSTOMER EXPERIENCE 100%

Pricing

by quote

Pricing Model

Free

Monthly payment

One-time payment

Annual Subscription

Quote-based

List of Features

  • Predictive Analytics
  • Recommended Audience segments
  • Behavioral Audience Targeting
  • Simple Visual Editing
  • Mobile Web Compatible
  • Developer Tools
  • Customizable platforms
  • Multivariate Testing
  • Multipage testing
  • Campaign management
  • Efficient enterprise grade security
  • Multi-domain support

Pricing Info

Optimizely is available in three different SMB and enterprise pricing plans, each of them tailored to the specific needs of the user. Here are the plans to choose from:

Standard

  • A/B testing
  • Analytics integration
  • Multi-page experimentation
  • Platform security and compliance
  • Stats Engine
  • Visual editor

Business

  • All Standard features
  • Additional roles and permissions
  • Advanced targeting options
  • Extensions
  • Mutually exclusive experiments
  • Program management

Enterprise

  • All Business features
  • Advanced program management
  • Behavioral targeting
  • Personalized campaigns
  • Product and content recommendations
  • Third-party audiences

Languages Supported

English

Chinese

German

Hindi

Japanese

Spanish

French

Russian

Italian

Dutch

Portugese

Polish

Turkish

Swedish

Prominent Clients

Walt Disney, The New York Times, Microsoft, NetFlix

Integrations

Optimizely integrates with the following business systems and applications:

  • Clicktale
  • Qualaroo
  • CrazyEgg
  • Mixpanel
  • Google Analytics
  • Google AdWords
  • Lotame
  • Krux
  • KISSmetrics
  • BlueKai
  • Demandbase
  • Gigya
  • wywy
  • Lytics
  • Tealium AudienceStream
  • Skymosity
  • Woopra

Available Devices

Windows

Linux

Android

iPhone/iPad

Mac

Web-based

Windows Mobile

Company Size

Small Business

Large Enterprises

Medium Business

Freelancers

Available Support

email

phone

live support

training

tickets

General Info

Optimizely is a software tool that you can invest in to get the best site optimization services.

Company Email

sales@optimizely.com

Contact No.

Company's Address

631 Howard Street, Suite 100
San Francisco, CA 94105
USA

SEMrush

Partner

This product is our partner, which means they paid for being featured as one of the suggestions. Our team takes great care to ensure all sugested products are reliable, top-quality solutions.

SmartScore™

OUR SCORE 9.7

User Satisfaction

CUSTOMER EXPERIENCE 94%

Pricing

Starting from $83.28

Pricing Model

Free

Monthly payment

One-time payment

Annual Subscription

Quote-based

List of Features

  • Organic Research 
  • Advertising Research 
  • Display Advertising Tool 
  • Audience Insights 
  • Backlinks 
  • KW research
  • Product Listing Ads 
  • Traffic Analysis
  • Market Explorer
  • KW Difficulty
  • Domain VS Domain
  • Charts
  • My Reports
  • KW Magic tool
  • CPC Map
  • SEO Writing Assistant
  • Position Tracking
  • Site Audit
  • Social Media Tracker 
  • Social Media Poster
  • Brand Monitoring
  • OnPage SEO Checker
  • Backlink Audit Tool
  • Organic Traffic Insights
  • Content Analyzer
  • PPC KW tool
  • Ad Builder

Pricing Info

Available pricing plans:

Pro $99.95/month ($83.28 annually) For freelancers and startups

  • Site Audit
  • On-Page SEO Checker
  • Position tracking
  • Social Media Poster and Tracker
  • Backlink and Audit
  • Brand Monitoring
  • Post Tracking

Guru $199.95/month ($166.62 billed annually) For SMB and developing marketing agencies

  • All Pro Features
  • Content Marketing platform
  • Branded reports
  • Historical Data
  • Extended Limits

Business $399.95/month $333.28 (billed annually) For agencies, E-commerce projects

  • All Guru features
  • White-label reports
  • API access
  • Extended limits and sharing options
  • Google Data Studio Integration

Languages Supported

English

Chinese

German

Hindi

Japanese

Spanish

French

Russian

Italian

Dutch

Portugese

Polish

Turkish

Swedish

Prominent Clients

Booking.com, Morphsites, Vodafone

Integrations

Being a toolkit that covers a lot of platforms, SEMrush is able to integrate with your usual tools for a more organized experience. It is able to integrate with Google Analytics and Google Search Console.

For certain Google Tools, there are specific ways to integrate. For example, with Gmail you have to connect to the Link Building Tool and Backlink Audit. SEMrush has a training tutorial that users can utilize for functionality.

Available Devices

Windows

Linux

Android

iPhone/iPad

Mac

Web-based

Windows Mobile

Company Size

Small Business

Large Enterprises

Medium Business

Freelancers

Available Support

email

phone

live support

training

tickets

General Info

Helps you stay competitive with market and competitor data to reinforce your online marketing strategy.

Company Email

mail@semrush.com

Contact No.

Company's Address

8 Neshaminy Interplex, Ste 207
Trevose, PA 19053
USA

You shouldn’t count on exclusively a wide set of useful tools and adjustable pricing from a reliable Marketing Software. Almost as important as core features is a quality customer support. You want to ensure that when you have any questions about Exponea or Optimizely, or you struggle with some problems, or perhaps you’ll need to ask for a certain revision or feature useful to your team you can count on a responsive and helpful customer support. Examine if solutions such as phone support, tickets or live chat are provided. It’s also a significant advantage if you are able to profit from personal training or at least a knowledge base you can use.

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