Compare Optimizely vs. Exponea

Finding the appropriate Marketing Software product is as easy as contrasting the good and poor features and terms offered by Exponea and Optimizely. Here it's also possible to match their total scores: 8.9 for Exponea vs. 9.0 for Optimizely. Or you can verify their general user satisfaction rating, 100% for Exponea vs. 100% for Optimizely. We suggest that you spend some time to review their unique features and decide which one is the better option for your business. What’s more bear in mind to factor in your company’s or industry’s special circumstances, such as, a multilingual app for a global team or a mobile version to help you work on the go. We are aware that not all companies have enough time to examine dozens of different products, so we came up with a list of recommendations that you may find useful. Our top selections for the Marketing Software category are: HubSpot Marketing, Serpstat, SEMrush.





Optimizely screenshot Exponea screenshot
Pricing Details

Total Score

Our Score

9.0 ?

Our Score

8.9 ?

Client Experience

Client Experience

Client Experience

100% ?

Client Experience

100% ?



by quote

by quote

Pricing Type

Pricing Type

Quote-based Monthly payment | Quote-based
Full Review

Full Review

Product Info

Product Info

Optimizely is a software tool that you can invest in to get the best site optimization services.
Exponea is a marketing software that blends analytics and engagement automation for faster results.
Useful Links
Pricing Details

Pricing Details

Learn more about Optimizely pricing Learn more about Exponea pricing
Available Integrations

Available Integrations

Optimizely integrates with the following business systems and applications:

  • Clicktale
  • Qualaroo
  • CrazyEgg
  • Mixpanel
  • Google Analytics
  • Google AdWords
  • Lotame
  • Krux
  • KISSmetrics
  • BlueKai
  • Demandbase
  • Gigya
  • wywy
  • Lytics
  • Tealium AudienceStream
  • Skymosity
  • Woopra

Exponea is a tool that connects with a wide range of online services like Zapier, remarketing and ad management platforms such as Google AdWords or Facebook ads, and even offline marketing tools for running functions such as retention programmes.

Other integration options include:

  • SMS gateway
  • Email gateway
  • Facebook Messenger Chatbot API
  • Google BigQuery
  • sql data sources: (postgreSQL, oracle, mysql)
  • import / export API
  • analysis API
  • campaigns API
  • Amazon Alexa
Languages Supported

Languages Supported

English English
Available Features

Available Features

Optimizely FEATURES

  • Predictive Analytics
  • Recommended Audience segments
  • Behavioral Audience Targeting
  • Simple Visual Editing
  • Mobile Web Compatible
  • Developer Tools
  • Customizable platforms
  • Multivariate Testing
  • Multipage testing
  • Campaign management
  • Efficient enterprise grade security
  • Multi-domain support


  • Attribution Models
  • Tailore-made Reports and Analyses
  • Custom Metrics and Expressions
  • Personalized and Running Aggregates
  • Well-Arranged Dashboards
  • Funnels
  • Behavior Predictions
  • Customer Retention
  • SQL Reporter
  • Precise Segmentation
  • Drag-and-Drop Campaign Editor
  • Event or Time-scheduled Campaign Triggers
  • A/B Testing
  • Fully Customizable Email Templates
  • Jinja Template Engine Support
  • WYSIWYG Email Editor
  • Web Layers with A/B Testing
  • Recommendations
  • Cross-Channel Campaign Management
  • BlinkBytes Real-Time Data Storage
  • Hadoop Permanent Storage
  • CRM with 360-degree Customer Behavior History
  • Rich API for Third-Party Integrations
  • Data Import Wizard
  • Mobile version
  • Complex roles & permission management on both account and project level
  • Ability to give out Vouchers/Discounts
  • Advanced Email campaigns with personalization
  • New action nodes in scenarios (Slack, Trello, Pipedrive, Zapier, and more)
  • Asset manager and Tag manager
  • Geo Analyses
  • Integration with Google and Facebook Ads
  • Google BigQuery integration
Types of Support

Types of Support

Phone Live Support
Ticket Training
Client Types

Client Types

Small Business | Large Enterprises | Medium Business | Freelancers Small Business | Large Enterprises | Medium Business
Company's Address

Company's Address

631 Howard Street, Suite 100
San Francisco, CA 94105
41 Corsham Street
London N1 6DR
United Kingdom
Pricing Info

Pricing Info

Optimizely is available in three different SMB and enterprise pricing plans, each of them tailored to the specific needs of the user. Here are the plans to choose from:


  • A/B testing
  • Analytics integration
  • Multi-page experimentation
  • Platform security and compliance
  • Stats Engine
  • Visual editor


  • All Standard features
  • Additional roles and permissions
  • Advanced targeting options
  • Extensions
  • Mutually exclusive experiments
  • Program management


  • All Business features
  • Advanced program management
  • Behavioral targeting
  • Personalized campaigns
  • Product and content recommendations
  • Third-party audiences

Exponea offers three revenue boosters for medium and large B2C companies that generate a major part of their revenue online. Prices depend on the number of data points and combination of features, and are calculated by quote. A free demo of the product is also available. You can easily sign up for Exponea free demo here.

Here are the details of each plan:

1. Start with EXPONEA CORE: Build Single Customers View for cross‑device data tracking, ad‑hoc analytics and dashboarding

2. Choose your revenue booster:

A) Campaign Optimizer: Execute your acquisition & off site based campaigns with fully personalized messaging.

  • Email Management Platform
  • Omni-Channel Orchestration
  • Ad Tech
  • Product Recommendations
  • Real-Time Predictions

B) Experience Optimizer: Create on‑site AI powered shopper experience. Use A/B testing of personalized web elements.

  • Advanced Weblayers
  • Web Optimization and A/B Testing
  • Real-Time Predictions
  • Product Recommendations

C) Inventory Optimizer: Improve your inventory stocks thanks to product sales forecasting and discount management.

  • Product Performance Reporting
  • Product Sales Forecasting
  • Campaign Automation
  • Clearance Discount Management
Phone No.

Phone No.

+1-800-252-9480 +44 (0) 203 086 8894
Popular Clients

Popular Clients

Walt Disney, The New York Times, Microsoft, NetFlix Ogilvy,, Dennik N.
OS Supported

OS Supported

Email Address

Email Address
Software Comparison

Software Comparison

Compare with Adobe Marketing Cloud
Compare with UpCity
Compare with Infinite MLM
Compare with iCubesWire
Compare with Call Loop
Compare with SalesPanda
Compare with KISSmetrics
Compare with Roadmunk
Compare with CrowdTwist
Compare with Sotrender
Compare with App Data Room
Compare with ContactPigeon
Compare with mypixel
Compare with ExpressPigeon
Compare with RewardStream
Compare with Reply
Compare with iCubesWire
Compare with Brandwatch
Compare with HasOffers
Compare with Sunny Landing Pages
Popular Alternatives

Popular Alternatives



Page last modified

In the event you are still having second thoughts about which app will work best for your business it may be a sensible idea to take a look at each service’s social metrics. These metrics are quite often an indicator of how popular a given product is and how big is its online presence. For instance Exponea Twitter account has currently 1211 followers. At the same time Optimizely Twitter is followed by 24146 users.