What is better Bloomreach Engagement or Optimizely? Reviewing products for the top Marketing Software does not always have to be complicated. On our review platform, you can easily match Bloomreach Engagement and Optimizely and right away see their differences. We allow you to examine their features, supported devices, level of support, pricing rates, terms, and many more.
You can even compare their overall score (8.9 for Bloomreach Engagement vs. 9.0 for Optimizely) and overall customer satisfaction level (100% for Bloomreach Engagement vs. N/A% for Optimizely). Take your time and assess your top choices and determine which one is best for your company. Likewise, you must check the software company’s business viability; can they be relied upon and will they still be operating in a few years time?
We know that not all businesses have the time to test a wide range of different products, so we came up with a list of recommendations that you may find useful. Our top selections for the Marketing Software category are: SE Ranking, HubSpot Marketing Hub, Semrush.
Bloomreach Engagement (formerly Exponea) offers three revenue boosters for medium and large B2C companies that generate a major part of their revenue online. Prices depend on the number of data points and combination of features, and are calculated by quote. A free demo of the product is also available. You can easily sign up for free demo here.
Here are the details of each plan:
1. Start with the CORE: Build Single Customers View for cross‑device data tracking, ad‑hoc analytics and dashboarding
2. Choose your revenue booster:
A) Campaign Optimizer: Execute your acquisition & off site based campaigns with fully personalized messaging.
Email Management Platform
Omni-Channel Orchestration
Ad Tech
Product Recommendations
Real-Time Predictions
B) Experience Optimizer: Create on‑site AI powered shopper experience. Use A/B testing of personalized web elements.
Advanced Weblayers
Web Optimization and A/B Testing
Real-Time Predictions
Product Recommendations
C) Inventory Optimizer: Improve your inventory stocks thanks to product sales forecasting and discount management.
Bloomreach Engagement is a tool that connects with a wide range of online services like Zapier, remarketing and ad management platforms such as Google AdWords or Facebook ads, and even offline marketing tools for running functions such as retention programmes. Other integration options include:
SMS & MMS gateway
Email gateway
Facebook Messenger Chatbot API
Google BigQuery
sql data sources: (postgreSQL, oracle, mysql)
import / export API
analysis API
campaigns API
Amazon Alexa
many others
Languages Supported
English
Chinese
German
Hindi
Japanese
Spanish
French
Russian
Italian
Dutch
Portugese
Polish
Turkish
Swedish
Arabic
Prominent Clients
Ogilvy, Kiwi.com, Dennik N.
Available Devices
Windows
Linux
Android
iPhone/iPad
Mac
Web-based
Windows Mobile
Company Size
Small Business
Large Enterprises
Medium Business
Freelancers
Available Support
email
phone
live support
training
tickets
General Info
Exponea is a marketing software that blends analytics and engagement automation for faster results. The platform uses artificial intelligence to support marketing campaigns, allowing you to create detailed behavior profiles for your target audience. The software also has a Scenario Designer with drag-and-drop campaign editors, WYSIWG email editors, and A/B testing.
Optimizely is available in three different SMB and enterprise pricing plans, each of them tailored to the specific needs of the user. Here are the plans to choose from:
Optimizely integrates with the following business systems and applications:
Clicktale
Qualaroo
CrazyEgg
Mixpanel
Google Analytics
Google AdWords
Lotame
Krux
KISSmetrics
BlueKai
Demandbase
Gigya
wywy
Lytics
Tealium AudienceStream
Skymosity
Woopra
Languages Supported
English
Chinese
German
Hindi
Japanese
Spanish
French
Russian
Italian
Dutch
Portugese
Polish
Turkish
Swedish
Arabic
Prominent Clients
Walt Disney, The New York Times, Microsoft, NetFlix
Available Devices
Windows
Linux
Android
iPhone/iPad
Mac
Web-based
Windows Mobile
Company Size
Small Business
Large Enterprises
Medium Business
Freelancers
Available Support
email
phone
live support
training
tickets
General Info
This web-based experimentation platform offers easy to use A/B testing tools to help businesses optimize their websites. Optimizely supports multivariate and multipage testing across different domains. It also comes with a simple drag-and-drop visual editor, predictive analytics, behavioral audience targeting, and campaign management among others.
Please note that even though both Bloomreach Engagement and Optimizely may provide an excellent range of features each software could be aimed at a different company size. If you are analyzing various solutions you may want to focus on a business size they are meant for. Certain elements could scale up with no problem for large enterprises but if you own a small or mid-sized company it’s frequently better to refrain paying for complex functionalities that you might never actually use.
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