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Compare Exponea vs. Marketo

When looking for the best Marketing Software for your company our recommendation is that you assess the characteristics, prices, along with other crucial information concerning the product and vendor. Here, you can check the similarities and disparities between Exponea (overall score at 8.9 and user satisfaction at 100%) and Marketo (overall score at 9.4 and user satisfaction at 96%). You may also check out their unique details, for example tools, plans, rates, conditions, etc. Similarly, analyze the terms carefully for information on hidden costs, including, installation, independent customer service, upgrade fees, disk space fees, and more. Users who don't have much time or would like to get a Marketing Software advice from our team may want to examine these top choices for the current year: SEMrush, HubSpot Marketing, Serpstat.
Software

Exponea

VS

Marketo

VS

Exponea screenshot Marketo screenshot
Pricing Page

Total Score

Our Score

8.9 ?

Our Score

9.3 ?

Customer Experience

Customer Experience

Customer Experience

100% ?

Customer Experience

96% ?

Pricing

Pricing

by quote

by quote

Pricing Type

Pricing Type

Monthly payment | Quote-based Quote-based
Complete Review

Complete Review

Overview

Overview

Exponea is a marketing software that blends analytics and engagement automation for faster results.
Marketo is a software tool that helps marketers master the art and science of digital marketing.
Useful Links
Pricing Info

Pricing Info

Exponea offers three revenue boosters for medium and large B2C companies that generate a major part of their revenue online. Prices depend on the number of data points and combination of features, and are calculated by quote. A free demo of the product is also available. You can easily sign up for Exponea free demo here.

Here are the details of each plan:

1. Start with EXPONEA CORE: Build Single Customers View for cross‑device data tracking, ad‑hoc analytics and dashboarding

2. Choose your revenue booster:

A) Campaign Optimizer: Execute your acquisition & off site based campaigns with fully personalized messaging.

  • Email Management Platform
  • Omni-Channel Orchestration
  • Ad Tech
  • Product Recommendations
  • Real-Time Predictions

B) Experience Optimizer: Create on‑site AI powered shopper experience. Use A/B testing of personalized web elements.

  • Advanced Weblayers
  • Web Optimization and A/B Testing
  • Real-Time Predictions
  • Product Recommendations

C) Inventory Optimizer: Improve your inventory stocks thanks to product sales forecasting and discount management.

  • Product Performance Reporting
  • Product Sales Forecasting
  • Campaign Automation
  • Clearance Discount Management

Marketo is available on a by quote basis. Please contact the vendor directly for more details on their pricing plans.

Languages

Languages

English English
Pricing Page

Pricing Page

Learn more about Exponea pricing Learn more about Marketo pricing
Devices Supported

Devices Supported

Windows
Mac
Web-based
Windows
iPhone/iPad
Mac
Web-based
Company Email

Company Email

sales@exponea.com sales@marketo.com
Types of Support

Types of Support

Phone Live Support
Ticket Training
Phone Live Support
Ticket Training
Types of Customers

Types of Customers

Small Business | Large Enterprises | Medium Business Small Business | Large Enterprises | Medium Business | Freelancers
Available Integrations

Available Integrations

Exponea is a tool that connects with a wide range of online services like Zapier, remarketing and ad management platforms such as Google AdWords or Facebook ads, and even offline marketing tools for running functions such as retention programmes.

Other integration options include:

  • SMS gateway
  • Email gateway
  • Facebook Messenger Chatbot API
  • Google BigQuery
  • sql data sources: (postgreSQL, oracle, mysql)
  • import / export API
  • analysis API
  • campaigns API
  • Amazon Alexa

Marketo supports the following systems and business applications:

  • Salesforce
  • Microsoft Dynamics
  • Netsuite
  • Oracle
  • SugarCRM
  • Seamless Connections
  • Wordpress
  • LinkedIn
  • Facebook
  • Citrix GoTo Webinar
  • Magento
  • Eventbrite
  • NetSuite
  • SOAP API
  • Google AdWords
  • FunnelEnvy
  • Wistia
  • atEvent
  • Cvent
  • Hootsuite
  • ON24
  • Volusion
  • Lifecycle Marketing
  • LiveEngage
  • Zoho CRM
  • Yesware
  • Madison Logic
  • Oktopost
  • Base CRM
  • Acxiom AOS
  • Scribe
  • TIBCO ActiveMatrix
  • Bedrock Data
  • Riva CRM
  • Azuqua
  • Unbounce
  • Magic Logix
  • Invenio Solutions
  • ReadyTalk
  • Empathy Logic
  • Kurogo Publisher
  • Concur Travel
  • Reach
  • InsideView
  • TapTarget
  • SlideShare
  • Extole
  • BrightTalk
  • Pipeliner CRM
  • Get Satisfaction
  • Kapost
  • Vidyard
  • Sprinklr
  • Gainsight
  • Box
  • GoChime
  • IOVOX
  • GaggleAMP
Contact Phone

Contact Phone

+44 (0) 203 086 8894 1.650.376.2301
List of Features

List of Features

Exponea FEATURES

  • Attribution Models
  • Tailore-made Reports and Analyses
  • Custom Metrics and Expressions
  • Personalized and Running Aggregates
  • Well-Arranged Dashboards
  • Funnels
  • Behavior Predictions
  • Customer Retention
  • SQL Reporter
  • Precise Segmentation
  • Drag-and-Drop Campaign Editor
  • Event or Time-scheduled Campaign Triggers
  • A/B Testing
  • Fully Customizable Email Templates
  • Jinja Template Engine Support
  • WYSIWYG Email Editor
  • Web Layers with A/B Testing
  • Recommendations
  • Cross-Channel Campaign Management
  • BlinkBytes Real-Time Data Storage
  • Hadoop Permanent Storage
  • CRM with 360-degree Customer Behavior History
  • Rich API for Third-Party Integrations
  • Data Import Wizard
  • Mobile version
  • Complex roles & permission management on both account and project level
  • Ability to give out Vouchers/Discounts
  • Advanced Email campaigns with personalization
  • New action nodes in scenarios (Slack, Trello, Pipedrive, Zapier, and more)
  • Asset manager and Tag manager
  • Geo Analyses
  • Integration with Google and Facebook Ads
  • Google BigQuery integration

Marketo FEATURES

 
  • Marketing Automation
  • B2B marketing & lead management
  • Consumer Engagement Marketing
  • Email & campaign management
  • Real-time Personalization
  • Personalize messages across channels
  • Marketing Management
  • Budgets & marketing calendar
  • Solutions
  • Email Marketing
  • Inbound Marketing
  • Up-Sell and Cross-Sell
  • Loyalty Marketing
  • Lead Generation
  • Event Marketing
  • Measure & Optimize ROI
  • Optimized Ad Spend
Vendor's Address

Vendor's Address

41 Corsham Street
London N1 6DR
United Kingdom
901 Mariners Island Blvd.
Suite 500 (Reception)
San Mateo, CA 94404
Popular Clients

Popular Clients

Ogilvy, Kiwi.com, Dennik N. Hootsuite, Citrix, Algonquin College, Vanitiv, ColumbiaSoft, Comvita
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Popular Alternatives

Popular Alternatives

QUICK LINKS

QUICK LINKS

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In the event you are still having second thoughts about which service will work best for your business it might be a good idea to take a look at each service’s social metrics. These metrics are quite often a way to see how popular every app is and how extensive is its online presence. For instance, in case of Facebook Exponea has 1933 likes on their official profile while Marketo profile is liked by 141758 people.