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Compare Marketo vs Salesforce Marketing Cloud

What is better Marketo or Salesforce Marketing Cloud? We are here to simplify the whole process of reviewing Marketing Software products for you. For instance, on this page you can look at the overall performance of Marketo (9.3) and contrast it with the overall performance of Salesforce Marketing Cloud (9.0). You can also match their overall user satisfaction rating: Marketo (96%) vs. Salesforce Marketing Cloud (99%).

Likewise, research their functions in detail to find out which product can better deal with your company’s requirements. In general, any business solution must let you to comfortably view the big picture, all the while offering you easy access to the details.

We did our best to prepare reviews of all popular Marketing Software products available on the market, but among all the ones we reviewed these three caught our special attention: Pardot, bpm’online marketing, HubSpot Marketing.

NOAWARDS
YET

SmartScore™

OUR SCORE 9.3

User Satisfaction

CUSTOMER EXPERIENCE 96%

Pricing

by quote

Pricing Model

Free

Monthly payment

One-time payment

Annual Subscription

Quote-based

List of Features

 

  • Marketing Automation
  • B2B marketing & lead management
  • Consumer Engagement Marketing
  • Email & campaign management
  • Real-time Personalization
  • Personalize messages across channels
  • Marketing Management
  • Budgets & marketing calendar
  • Solutions
  • Email Marketing
  • Inbound Marketing
  • Up-Sell and Cross-Sell
  • Loyalty Marketing
  • Lead Generation
  • Event Marketing
  • Measure & Optimize ROI
  • Optimized Ad Spend

Pricing Info

Marketo is available on a by quote basis. Please contact the vendor directly for more details on their pricing plans.

Languages Supported

English

Chinese

German

Hindi

Japanese

Spanish

French

Russian

Italian

Dutch

Portugese

Polish

Turkish

Swedish

Prominent Clients

Hootsuite, Citrix, Algonquin College, Vanitiv, ColumbiaSoft, Comvita

Integrations

Marketo supports the following systems and business applications:

  • Salesforce
  • Microsoft Dynamics
  • Netsuite
  • Oracle
  • SugarCRM
  • Seamless Connections
  • Wordpress
  • LinkedIn
  • Facebook
  • Citrix GoTo Webinar
  • Magento
  • Eventbrite
  • NetSuite
  • SOAP API
  • Google AdWords
  • FunnelEnvy
  • Wistia
  • atEvent
  • Cvent
  • Hootsuite
  • ON24
  • Volusion
  • Lifecycle Marketing
  • LiveEngage
  • Zoho CRM
  • Yesware
  • Madison Logic
  • Oktopost
  • Base CRM
  • Acxiom AOS
  • Scribe
  • TIBCO ActiveMatrix
  • Bedrock Data
  • Riva CRM
  • Azuqua
  • Unbounce
  • Magic Logix
  • Invenio Solutions
  • ReadyTalk
  • Empathy Logic
  • Kurogo Publisher
  • Concur Travel
  • Reach
  • InsideView
  • TapTarget
  • SlideShare
  • Extole
  • BrightTalk
  • Pipeliner CRM
  • Get Satisfaction
  • Kapost
  • Vidyard
  • Sprinklr
  • Gainsight
  • Box
  • GoChime
  • IOVOX
  • GaggleAMP

Available Devices

Windows

Linux

Android

iPhone/iPad

Mac

Web-based

Windows Mobile

Company Size

Small Business

Large Enterprises

Medium Business

Freelancers

Available Support

email

phone

live support

training

tickets

General Info

Marketo is a software tool that helps marketers master the art and science of digital marketing.

Company Email

sales@marketo.com

Contact No.

Company's Address

901 Mariners Island Blvd.
Suite 500 (Reception)
San Mateo, CA 94404

NOAWARDS
YET

SmartScore™

OUR SCORE 9.0

User Satisfaction

CUSTOMER EXPERIENCE 99%

Pricing

By quote

Pricing Model

Free

Monthly payment

One-time payment

Annual Subscription

Quote-based

List of Features

  • 1-to-1 Journeys
  • Artificial Intelligence
  • Journey Builder
  • Email Studio
  • Data Management
  • Data Studio
  • Social Studio
  • Advertising Studio
  • Mobile Studio
  • Interaction Studio
  • Marketing Automation
  • Predictive Recommendations
  • Connected Interaction
  • Pre-Built Templates
  • Messaging Flow
  • 360-Degree Customer View
  • Triggered Customer Journey
  • Journey Mapping
  • B2C Journey Management
  • B2B Marketing Automation
  • Website and Landing Pages
  • Personalized Content
  • Lead Segmenatation

Pricing Info

The Salesforce Marketing Cloud pricing is based on each customer’s individual needs. The package is tailored to your company’s size, industry, requirements, and price considerations. To get pricing information, contact the vendor to request a quote.

Languages Supported

English

Chinese

German

Hindi

Japanese

Spanish

French

Russian

Italian

Dutch

Portugese

Polish

Turkish

Swedish

Prominent Clients

Stanley Black & Decker, Vodafone, GE Aviation, Unilever, Sony, Philips

Integrations

Salesforce Marketing Cloud integrates with a long list of solutions in AppExchange. It also supports integrations with the following business systems and applications:

  • Salesforce Sales Cloud
  • Shopify
  • Workfront
  • Facebook
  • Twitter
  • LinkedIn

Available Devices

Windows

Linux

Android

iPhone/iPad

Mac

Web-based

Windows Mobile

Company Size

Small Business

Large Enterprises

Medium Business

Freelancers

Available Support

email

phone

live support

training

tickets

General Info

A connected marketing solution for personalized customer journeys across devices and channels.

Company Email

info@salesforce.com

Contact No.

Company's Address

Salesforce.com, Inc.
The Landmark at One Market
Suite 300
San Francisco, CA 94105
USA

HubSpot Marketing

Partner

This product is our partner, which means they paid for being featured as one of the suggestions. Our team takes great care to ensure all sugested products are reliable, top-quality solutions.

SmartScore™

OUR SCORE 9.5

User Satisfaction

CUSTOMER EXPERIENCE 99%

Pricing

free

Pricing Model

Free

Monthly payment

One-time payment

Annual Subscription

Quote-based

List of Features

  • Blogging
  • Landing Pages
  • Email
  • Marketing Automation
  • Lead Management
  • Analytics
  • Website SEO
  • Social Media Monitoring
  • Calls-to-Action
  • Ads
  • Salesforce Integration

Pricing Info

Free Marketing Tools

  • Forms
  • Contact activity
  • Contact management
  • Contact & company insights
  • Ad management
  • Conversations inbox
  • Team email
  • Live chat
  • Conversations bots
  • Reporting dashboards
Starter – starting at $50/month
  • All Free features, plus:
  • HubSpot branding removed
  • Email marketing
  • Lists
  • Mobile optimization

Professional – starting at $800/month (billed annually)

  • All Starter features, plus:
  • Phone support
  • Blog & content creation tools
  • SEO & content strategy
  • Social media
  • Calls-to-action
  • Landing pages
  • Standard SSL certificate
  • Subdomain availability
  • Marketing automation
  • Video hosting & management
  • Goal-based nurturing
  • Salesforce integration
  • Smart content
  • Attribution reporting
  • A/B testing
  • Teams
  • Google Search Console integration
  • Custom reporting
Enterprise – Starting at $3,200/month (billed annually)
  • All Professional features, plus:
  • Custom event reporting
  • Custom event triggers
  • Predictive lead scoring
  • Single sign-on
  • Content partitioning
  • CMS membership
  • Email send frequency cap
  • YouTube integration

Languages Supported

English

Chinese

German

Hindi

Japanese

Spanish

French

Russian

Italian

Dutch

Portugese

Polish

Turkish

Swedish

Prominent Clients

Integrations

Over 200 free integrations available with tools like Salesforce, HelloSign, Slack, GoToWebinar and more.

Available Devices

Windows

Linux

Android

iPhone/iPad

Mac

Web-based

Windows Mobile

Company Size

Small Business

Large Enterprises

Medium Business

Freelancers

Available Support

email

phone

live support

training

tickets

General Info

HubSpot Marketing is an advanced system that brings all of your marketing efforts together, and helps your team grow traffic and increase conversions.

Company Email

Contact No.

Company's Address

25 1st St
Cambridge, Massachusetts
USA

Both Marketo and Salesforce Marketing Cloud were reviewed by a panel of independent SaaS experts who conducted a detailed examination of all key elements of each solution. Their final rating was calculated with unique SmartScore system which provides an individual partial score to every element including: main functionalities, customer support, mobile support, security, customer satisfaction as well as market presence. Here at FinancesOnline we are aware that useful features are not the only aspect important to a business so we do our best to pay attention to all sides of a software before giving it a final score.

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