What is better Zoho Marketing Automation or Salesforce Marketing Cloud? When selecting the right Marketing Software for your business it is recommended that you assess the characteristics, prices, along with other essential data regarding the product and vendor. Here, you are able to see the parallels and distinctions between Zoho Marketing Automation (overall score at 9.0 and user satisfaction at 98%) and Salesforce Marketing Cloud (overall score at 9.3 and user satisfaction at 97%).
You may also check out their specific modules, like services, plans, pricing, terms and conditions, etc. Similarly, analyze the terms carefully for information on hidden costs, like, installation, separate helpdesk support, upgrade fees, storage fees, and other similar charges.
As of now, the top products in our Marketing Automation Software category are: HubSpot Marketing Hub, Brevo, Pardot.
Zoho Marketing Automation offers two different pricing plans, depending on the features that you will be needing. Should you wish to learn more about what its features have to offer before committing to a subscription package, the vendor also offers a free trial plan.
Standard Plan – $23/month (billed annually) or $29/month (billed monthly)
Unlimited automated emails
Limited number of visitors
Multiple touchpoint support
Lead management
Behavior tracking on website
Goals and events
Basic journey templates
Basic lead journeys with reports
Lead path tracing
Lead scoring
Customized lead journey goals
Webinar promotion management
Event promotion management
Ecommerce marketing tools
Marketing tools for SMS
Marketing planner
Survey campaigns
Premium Plan – $46/month (billed annually) or $58/month (billed monthly)
Zoho Marketing Automation can connect with all the apps in the Zoho Suite, making it a boon to existing customers of the vendor. Moreover, it is also built to blend well with your existing software ecosystem as it seamlessly integrates with a variety of third-party solutions, including:
Facebook
Twitter
Tumblr
LinkedIn
Google
Google Drive
Google Photos
Flickr
Giphy
Bigstock
Unsplash
Twilio
Message Media
Clickatell
SMS-Magic
Bulk SMS
MessageBird
Salesforce
SugarCRM
Dropbox
Evernote
One Drive
Box
Zendesk
Eventbrite
Survey Monkey
Office 365
Gotowebinar
Gravatar
Paypal
Wistia
Languages Supported
English
Chinese
German
Hindi
Japanese
Spanish
French
Russian
Italian
Dutch
Portugese
Polish
Turkish
Swedish
Arabic
Prominent Clients
Available Devices
Windows
Linux
Android
iPhone/iPad
Mac
Web-based
Windows Mobile
Company Size
Small Business
Large Enterprises
Medium Business
Freelancers
Available Support
email
phone
live support
training
tickets
General Info
A comprehensive marketing automation system that enables marketing teams to manage leads, track website behavior, and personalize customer journeys. It also provides solutions for lead generation, improving conversions, and running multichannel marketing campaigns. In addition, Zoho Marketing Automation generates detailed reports, tracks app user behavior, and calculates a plan's ROI.
The Salesforce Marketing Cloud pricing is based on each customer’s individual needs. The package is tailored to your company’s size, industry, requirements, and price considerations. To get pricing information, contact the vendor to request a quote.
Salesforce Marketing Cloud integrates with a long list of solutions in AppExchange. It also supports integrations with the following business systems and applications:
Salesforce Sales Cloud
Shopify
Workfront
Facebook
Twitter
LinkedIn
Microsoft Dynamics CRM
WebTrends
Coremetric
HubSpot Marketing Hub
Mention
Sendinblue
SurveyGizmo
Pipeliner CRM
Grow
TapClicks
Instapage
Languages Supported
English
Chinese
German
Hindi
Japanese
Spanish
French
Russian
Italian
Dutch
Portugese
Polish
Turkish
Swedish
Arabic
Prominent Clients
Stanley Black & Decker, Vodafone, GE Aviation, Unilever, Sony, Philips
Available Devices
Windows
Linux
Android
iPhone/iPad
Mac
Web-based
Windows Mobile
Company Size
Small Business
Large Enterprises
Medium Business
Freelancers
Available Support
email
phone
live support
training
tickets
General Info
A marketing solution that empowers businesses by providing tools for personalizing customer journeys across different devices and channels. It utilizes artificial intelligence in listening and interpreting what customers say about brands, helping businesses leverage customer feedback in delivering high-quality products and services.
All the data, information and reviews that we provided in this analysis were collected from official company websites, marketing content available online, real-life experience from real clients as well as our individual everyday use of every solution by a professional reviewer. We do our best to comprehensively analyze every product, as a result we not only study it internally, but we also correlate our observations with experiences of other members from the SaaS community.
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