What is better Pardot or Zoho Marketing Automation? When scouting for the right Marketing Software for your firm our recommendation is that you assess the characteristics, costs, along with other critical information concerning the product and vendor. Here, you can examine the similarities and disparities between Pardot (overall score at 9.0 and user satisfaction at 97%) and Zoho Marketing Automation (overall score at 9.0 and user satisfaction at 98%).
You can also examine their unique details, such as services, plans, rates, terms and conditions, etc. What is more, read the terms closely for information on extra charges, such as, installation, separate helpdesk support, upgrade fees, storage fees, and more.
Currently, the leading products in our Marketing Automation Software category are: Brevo, HubSpot Marketing Hub, Pardot.
The Pardot platform can be extended with third-party apps using Connectors which allows data to be passed back and forth between the two applications. The following apps and services integrate with Pardot:
Google Analytics
Google Ads
Twitter
Facebook
LinkedIn
Bit.ly
UserVoice
Twilio
Wistia
Olark
Eventbrite
WordPress.org Sites
Webinar Services
Third-party Site Search
Tracking Search Keywords & Competitor SEO
Languages Supported
English
Chinese
German
Hindi
Japanese
Spanish
French
Russian
Italian
Dutch
Portugese
Polish
Turkish
Swedish
Arabic
Prominent Clients
Coca Cola Enterprises, Unilever, Financial Times
Available Devices
Windows
Linux
Android
iPhone/iPad
Mac
Web-based
Windows Mobile
Company Size
Small Business
Large Enterprises
Medium Business
Freelancers
Available Support
email
phone
live support
training
tickets
General Info
Pardot is a marketing automation and lead management software designed to connect with Salesforce CRM, enabling your marketing and sales teams to arrange, deploy, and manage online marketing campaigns. A cloud hosted solution, Pardot provides a full set of tools that help marketers create meaningful connections, generate pipelines, and empower sales to close deals.
Zoho Marketing Automation offers two different pricing plans, depending on the features that you will be needing. Should you wish to learn more about what its features have to offer before committing to a subscription package, the vendor also offers a free trial plan.
Standard Plan – $23/month (billed annually) or $29/month (billed monthly)
Unlimited automated emails
Limited number of visitors
Multiple touchpoint support
Lead management
Behavior tracking on website
Goals and events
Basic journey templates
Basic lead journeys with reports
Lead path tracing
Lead scoring
Customized lead journey goals
Webinar promotion management
Event promotion management
Ecommerce marketing tools
Marketing tools for SMS
Marketing planner
Survey campaigns
Premium Plan – $46/month (billed annually) or $58/month (billed monthly)
Zoho Marketing Automation can connect with all the apps in the Zoho Suite, making it a boon to existing customers of the vendor. Moreover, it is also built to blend well with your existing software ecosystem as it seamlessly integrates with a variety of third-party solutions, including:
Facebook
Twitter
Tumblr
LinkedIn
Google
Google Drive
Google Photos
Flickr
Giphy
Bigstock
Unsplash
Twilio
Message Media
Clickatell
SMS-Magic
Bulk SMS
MessageBird
Salesforce
SugarCRM
Dropbox
Evernote
One Drive
Box
Zendesk
Eventbrite
Survey Monkey
Office 365
Gotowebinar
Gravatar
Paypal
Wistia
Languages Supported
English
Chinese
German
Hindi
Japanese
Spanish
French
Russian
Italian
Dutch
Portugese
Polish
Turkish
Swedish
Arabic
Prominent Clients
Available Devices
Windows
Linux
Android
iPhone/iPad
Mac
Web-based
Windows Mobile
Company Size
Small Business
Large Enterprises
Medium Business
Freelancers
Available Support
email
phone
live support
training
tickets
General Info
A comprehensive marketing automation system that enables marketing teams to manage leads, track website behavior, and personalize customer journeys. It also provides solutions for lead generation, improving conversions, and running multichannel marketing campaigns. In addition, Zoho Marketing Automation generates detailed reports, tracks app user behavior, and calculates a plan's ROI.
It may not always be sufficient to just compare Pardot and Zoho Marketing Automation with one another. While useful features, pricing plans and customer experience are all important and should be included when making a final choice, you should also pay attention to the recognition and awards merited by every solution. In many cases a less known app may turn out to be an excellent choice that was a winner of many SaaS awards such as our Experts’ Choice Award which shows that in spite of lesser market presence it’s a significant rival to the products that dominate the market.
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