Compare OptinMonster vs. MailChimp

If you wish to have a convenient way to find out which Conversion Rate Optimization Software product is better, our proprietary system gives OptinMonster a score of 8.7 and MailChimp a score of 9.0 for all round quality and performance. In addition, OptinMonster is rated at 99%, while MailChimp is rated 98% for their user satisfaction level. You can also compare their product details, such as functions, tools, options, plans, pricing, and many more. See if the application lets you to customize a few of its funnels to guarantee the app fits your own business procedures. Currently, the leading solutions in our Conversion Rate Optimization Software category are: Moz Pro, Hotjar, SE Ranking.





OptinMonster screenshot MailChimp screenshot
Pricing Details

Our Score

Our Score

8.7 ?

Our Score

9.0 ?

Client Experience

Client Experience

Client Experience

99% ?

Client Experience

98% ?





Pricing Model

Pricing Model

Monthly payment Free | Monthly payment | Quote-based
Detailed Review

Detailed Review



OptinMonster is a synonym of powerful customer acquisition and conversion rate optimization technology suitable for small businesses and non-developers.
MailChimp is an email marketing service for small and developing enterprises that can also handle large volumes of emails for big businesses and organizations.
Easy Links
Supported Integrations

Supported Integrations

OptinMonster’s open API architecture allows you to integrate it with virtually any third-party system or application. Native integrations with leading email & intelligence services are also available. Check the official website for instructions and information.

MailChimp supports integrations with the following business systems and applications:

  • Power BI
  • Drupal
  • Mandrill
  • ProsperWorks
  • Gleam Capture
  • WordPress
  • Twitter
  • Magento
  • Facebook
  • Salesforce
  • Squarespace
  • Zapier
  • Unbounce
  • Chimpy
  • Join by Text
  • CoffeCup
  • WooCommerce
  • Outlook
  • Zoho CRM
  • Instagram
  • Pinterest
  • Shopify
  • Zendesk
  • Microsoft Dynamics CRM
  • BatchBook
  • Google Docs
  • Insightly
  • LeadPages
  • PrestaShop
  • Weebly
  • Nexmo
  • Tumblr
  • Coming Soon Pro
  • Google Contacts
  • EA Pro Reports
  • Instapage
  • WisePops
  • CallLoop
  • Joomla
  • Adobe Muse
  • Wix
  • Google Analytics
  • Gmail
  • PayPal
  • Etsy
  • Pipedrive
  • BigCommerce
  • Kickbox

and many more.

Available Devices

Available Devices

Prominent Customers

Prominent Customers

Billabong, Pearl Jam, The Onion, New York Times, Rachael Ray
Available Features

Available Features

OptinMonster FEATURES

  • Lead generation
  • Converting forms
  • Exit-Intent technology
  • Form builder
  • Lightbox popups
  • Behavior personalization
  • Page-level targeting
  • Well-timed and custom popups
  • Mobile specific popups
  • A/B tests
  • MonsterLinks 2 step-optin technology
  • Full-screen welcome gate
  • Floating subscription bars
  • Sidebar conversion forms
  • Location specific in-line forms
  • Animated MonsterEffects technology
  • After post Optin forms
  • Conversion analytics


  • Email Beamer
  • Email Designer
  • Email Templates
  • Integrations
  • Merge Tags
  • Multi-User Accounts
  • Custom Forms
  • Segmentation and Groups
  • Subscriber Profiles
  • Automation
  • Spam Filter Diagnostics
  • Email Delivery
  • Geolocation
  • Email Client Testing
  • RSS-to-Email
  • Delivery by Time Zone
  • A/B Testing
  • MailChimp Coupon Scanner
  • MailChimp Editor
  • MailChimp Mobile
  • MailChimp Snap
  • MailChimp VIPs
  • Mobile Signup Forms
  • SMS for Events
  • Campaign Archives
  • Social Profiles
  • Social Sharing
  • Reports
Phone Number

Phone Number

(678) 999-0141
Pricing Details

Pricing Details

Learn more about OptinMonster pricing Learn more about MailChimp pricing
Pricing Plans

Pricing Plans

OptinMonster offers three SMB and enterprise pricing plans for users to choose from. Take a look at the details a look, and select the best plan for your business. You can also benefit from the discount coupon code made available by the vendor. With the promo code: VIP20OFF you can get a 20% discount on any of their plans. Combining the coupon code with an annual plan that is already 25% off that’s a possibility for a 45% discount offer in total!

Basic – $9/month (billed annually)

  • Unlimited Optin Forms
  • A/B Split Testing
  • Page Level Targeting
  • User-friendly Reporting
  • 1 site

Plus – $19/month (billed annually)

  • All Basic features
  • Floating Ba
  • Sidebar Forms
  • After Post / Inline Forms
  • Content Locking
  • 3 sites

Pro – $29/month (billed annually)

  • All Plus features
  • Exit-Intent Technology
  • Referral Detection
  • Mobile Specific Forms
  • Yes / No Forms
  • Slide-in Scroll Trigger Boxes
  • Smart Canvas Forms
  • Full Screen Takeovers
  • Campaign Scheduling
  • Unlimited Sites
  • 2 Sub-Accounts
  • Priority Support

MailChimp offers the following pricing plans:

New Business Plan – Forever free

Create professional and beautiful campaigns and marketing automations for free without coding or design experience.

Growing Business Plan – $10/month (taxes may apply)

  • Unlimited sending
  • Access to support team
  • Advanced testing tools
  • Email delivery by time zone
  • Predicted demographics

Pro Marketer Plan – $199/month (taxes may apply)

Additional plan that offers enterprise-level features for high-volume senders like comparative reports, multivariate testing, and more.

Contact Email

Contact Email
Types of Support

Types of Support

Ticket Training
Ticket Training
Customer Types

Customer Types

Small Business | Large Enterprises | Medium Business | Freelancers Small Business | Large Enterprises | Medium Business | Freelancers
Company's Address

Company's Address

The Rocket Science Group, LLC
675 Ponce de Leon Ave NE
Suite 5000
Atlanta, GA 30308 USA
Languages Supported

Languages Supported

English English
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Popular Alternatives

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Every time you test different Conversion Rate Optimization Software products you shouldn’t only explore their list of features and offered pricing packages. Keep in mind the service should be adjusted to your requirements and business so the more flexible their offer the better. Check which systems are supported by OptinMonster and MailChimp and ensure you will obtain mobile support for whatever devices you use in your company. You should also examine which languages and geographies are supported, because this might be a deal breaker for many firms.