Compare HubSpot vs. ExactTarget

A good way to find the correct Sales Software product for your firm is to compare the solutions against each other. Here you can compare HubSpot and ExactTarget and see their features compared contrastively to help you choose which one is the superior product. Also, you can compare their overall ratings, for instance: overall score (HubSpot: 9.0 vs. ExactTarget: 7.7) and user satisfaction (HubSpot: 99% vs. ExactTarget: 98%). Browse through their differences and similarities and find out which one outperforms the other. Similarly think about how your business will look like in the future; will your business outgrow the app in the next 3-5 years? Right now, the most popular solutions in our Marketing Software category are: SEMrush, HubSpot Marketing, Serpstat.
Compare

HubSpot

VS

ExactTarget

VS

HubSpot screenshot ExactTarget screenshot
Pricing Page

Our Score

Our Score

9.0 ?

Our Score

7.7 ?

Client Experience

Client Experience

Client Experience

99% ?

Client Experience

98% ?

Pricing

Pricing

$50

by quote

Pricing Type

Pricing Type

Free | Monthly payment | Annual Subscription Monthly payment
Full Review

Full Review

General Info

General Info

With HubSpot's marketing, sales, and CRM software, you can grow like a company twice your size while connecting like a real human being.
ExactTarget transforms how companies connect with their customers and optimize the customer journey in real time.
Useful Links
OS Supported

OS Supported

Windows
Android
iPhone/iPad
Mac
Web-based
Windows Mobile
Windows
Pricing Info

Pricing Info

HubSpot’s enterprise pricing scheme will depend on whether you’re interested to purchase the CRM, Sales, or Marketing module. Here are the details:

HubSpot CRM is available for free to all users. You can easily get started for free here.

HubSpot Marketing Suite, on the other hand, is offered in three packages designed to address varying needs and business requirements as well as volume of customers. A free trial option is also available.

Basic – $200/month (billed annually)

  • 100 Contacts + $100 per 1k extra
  • Content Marketing
  • Email Marketing
  • Social Media
  • Analytics

Pro – $800/month (billed annually)

  • 1,000 Contacts + $50 per 1k extra
  • Everything in Basic, Plus:
  • Salesforce Integration
  • Marketing Automation
  • Smart Content

Enterprise – $2,400/month (billed annually)

  • 10,000 Contacts + 10 per 1k extra
  • Everything in Pro, Plus:
  • A/B Testing
  • Predictive Lead Scoring
  • Advanced Reporting

HubSpot Sales’s Basic package is free, and offers everything you need in order to adopt effective inbound sales processes. A Pro package is also available:

HubSpot Sales Basics – free

  • Gmail & Outlook integration
  • HubSpot CRM integration & API
  • Email Scheduling
  • Email Notifications
  • Limited Email Tracking History
  • Limited Email Templates
  • Limited calling
  • Limited documentation

HubSpot Sales Pro$50/user/month

  • All features from the Free plan (unlimited)
  • Sequences
  • Prospects
  • Meetings

*A reporting add-on is available for all modules against a $200 one-time fee.

Here are the ExactTarget cost details:

ExactTarget offers subscription packages. Request to the company the package you want for pricing details.

Basic

  • most popular package
  • Multi-channel digital marketing platform
  • Campaign management
  • Email marketing
  • SMS & MMS mobile solutions
  • Mobile push messaging
  • Web personalization
  • Social media publishing
  • Transactional email
  • Conversion tracking
  • Tracking & reporting
  • 10 user log-ins – Up to 300,000 Super Messages per year

Professional

  • Automate 1:1 customer journeys
  • Includes all Basic features
  • Journey management
  • Marketing automation
  • Social media listening
  • Social media feed publishing
  • 25 user log-ins
  • Up to 1 million Super Messages per year

Corporate

  • Predictive and location-based offers
  • Includes all Professional features
  • Predictive Intelligence
  • Distributed marketing
  • Mobile location-based marketing
  • Discover reporting tool
  • 50 user log-ins
  • Up to 500,000 contacts
  • Up to 5 million Super Messages per year

Enterprise

  • Enterprise-wide marketing
  • Includes all Corporate features
  • Audience Builder data management tool
  • 100 user log-ins
  • Up to 2.5 million contacts
  • Up to 20 million Super Messages per year

Performance

  • Global digital marketing platform
  • Includes all Enterprise features
  • Most advanced email, mobile, social, & web editions
  • 250 user log-ins
  • Up to 10 million contacts
  • Up to 50 million Super Messages per year

Looking for a bundle tailored specifically to your business? Please contact the company.

For all the packages, additional user log-ins are available for purchase. A Super Message is a unit of customer experience that can be used as an email message, SMS message, MMS message, mobile push message, web impression, or landing page impression.

Pricing Page

Pricing Page

Learn more about HubSpot pricing Learn more about ExactTarget pricing
Languages Supported

Languages Supported

USA, UK, Canada, International USA, UK, Canada, China, Germany, India, Japan
Available Support

Available Support

Phone
Ticket Training
Phone Live Support
Training
Available Integrations

Available Integrations

HubSpot integrates with the following business systems and applications:

  • Zendesk
  • LiveChat
  • Zopim
  • Snapengage
  • Zapier
  • Bitium
  • Azuqua
  • Pipemonk
  • Shopify
  • Wordpress
  • Magento
  • Survicate
  • Wufoo
  • Wistia
  • Gravityforms
  • BigCommerce
  • Ektron
  • Wrike
  • ProjectManager
  • Salesforce
  • Zoho CRM
  • Pipedrive
  • Nimble
  • TeamSupport
  • Freshdesk
  • Pipeliner CRM
  • 1CRM
  • Base CRM
  • SurveyMonek
  • Eventbrite
  • SugarCRM
  • LoginRadius
  • MicrosoftDynamics
  • Velocify
  • Amity
  • Workbooks CRM
  • Mothernode
  • SurveyGizmo
  • Yahoo! eCommerce
  • Pipeliner CRM
  • AtTask
  • Shopify
  • Vidyard
  • Simply Measured
  • Salesforce Sales Cloud
  • ClickTale
  • Bungee
  • Bitium
Business Size

Business Size

Small Business | Large Enterprises | Medium Business Small Business | Large Enterprises | Medium Business
Contact No.

Contact No.

+1-844-456-1458 1.866.362.4538
Vendor's Address

Vendor's Address

HubSpot, Inc.
25 First St, 2nd Floor
Cambridge, MA 02141
USA
"20 North Meridian St.
Indianapolis, IN 46204"
Email Address

Email Address

help@exacttarget.com
Available Features

Available Features

HubSpot FEATURES

  • Blog SEO Recommendations
  • Blog Analytics
  • Integrated Social Publishing
  • Mobile Optimization
  • Social Media Monitoring
  • Social Media Publishing
  • Social Media Analytics
  • Social Media Bookmarklet
  • Search Engine Optimization
  • Calls-to-Action
  • Progressive Profiling
  • A/B Testing Landing Pages
  • Segmentation
  • Custom Lead Scoring
  • Sales Lead Revisit Notifications
  • Predictive Lead Scoring
  • Event-based Segmentation & Scoring
  • Email Optimizer
  • Email Testing
  • List Building
  • Branching
  • Email Lead Nurturing
  • Sales Notifications
  • Automation Templates (Recipes)
  • Event-based Automation Triggers

ExactTarget FEATURES

  • 1:1 content personalization
  • Intuitive interface
  • CRM and cross-channel integration
  • Pre-built templates and themes
  • API support
  • Drag-and-drop segmentation
  • Lead capture
  • Comprehensive, real-time tracking and reporting
  • Predictive analytics
  • Deliverability tools
  • Product recommendation engine
  • MMS and SMS
  • Guided selling tools
  • Advanced content management
  • Mobile app
  • Sophisticated automation solutions
  • Single platform
  • A/B and random-split testing
  • Roles and permissions
  • Email marketing
Popular Clients

Popular Clients

TradeGecko, DeskDirector, RandStad Apartments.com, DonorsChoose.org, Stanley Black & Decker, TripIt, Avvo
Software Comparison

Software Comparison

Compare with SimilarTech
Compare with Klear
Compare with Box
Compare with BrightEdge
Compare with Vainu.io
Compare with ExpressPigeon
Compare with Microsoft Dynamics RMS
Compare with Yotpo
Compare with Cision
Compare with dotmailer
Compare with MICROS Retail
Compare with WhyQ
Compare with iZooto
Compare with MintM
Compare with InvoMax
Compare with Zoho Inventory
Compare with Contract Insight
Compare with TradeGecko
Compare with Pinpointe
Compare with App Data Room
Popular Alternatives

Popular Alternatives

QUICK LINKS

QUICK LINKS

Page last modified

In case you are still having doubts about which app will work best for your company it may be a sound idea to check out each service’s social metrics. Such metrics are usually a way to see how popular every app is and how large is its online presence. For example HubSpot Twitter account has currently 669592 followers. At the same time ExactTarget Twitter is followed by 50707 users.