Compare HubSpot vs. ExactTarget

We are here to improve the cumbersome process of comparing Sales Software products for you. For instance, on this page you can check the overall performance of HubSpot (9.0) and contrast it with the overall performance of ExactTarget (7.7). You may also match their overall user satisfaction rating: HubSpot (99%) vs. ExactTarget (98%). Similarly, research their features in detail to check which product can better deal with your company’s requirements. In general, any business app should allow you to quickly view the big picture, at the same time allowing you quick access to the details. In the event you want to quickly find the best Marketing Software according to our review team we advise you check out these solutions: Serpstat, HubSpot Marketing, SEMrush.





HubSpot screenshot ExactTarget screenshot
Pricing Page

Total Score

Our Score

9.0 ?

Our Score

7.7 ?

Client Satisfaction

Client Satisfaction

Client Satisfaction

99% ?

Client Satisfaction

98% ?




by quote

Pricing Type

Pricing Type

Free | Monthly payment | Annual Subscription Monthly payment
Detailed Review

Detailed Review

General Description

General Description

HubSpot is a software platform that offers marketing, sales, and CRM tools to help you grow like a company twice your size while connecting like a real human being.
ExactTarget transforms how companies connect with their customers and optimize the customer journey in real time.
Easy Links
Available Integrations

Available Integrations

HubSpot integrates with the following business systems and applications:

  • Zendesk
  • LiveChat
  • Zopim
  • Snapengage
  • Zapier
  • Bitium
  • Azuqua
  • Pipemonk
  • Shopify
  • Wordpress
  • Magento
  • Survicate
  • Wufoo
  • Wistia
  • Gravityforms
  • BigCommerce
  • Ektron
  • Wrike
  • ProjectManager
  • Salesforce
  • Zoho CRM
  • Pipedrive
  • Nimble
  • TeamSupport
  • Freshdesk
  • Pipeliner CRM
  • 1CRM
  • Base CRM
  • SurveyMonek
  • Eventbrite
  • SugarCRM
  • LoginRadius
  • MicrosoftDynamics
  • Velocify
  • Amity
  • Workbooks CRM
  • Mothernode
  • SurveyGizmo
  • Yahoo! eCommerce
  • Pipeliner CRM
  • AtTask
  • Shopify
  • Vidyard
  • Simply Measured
  • Salesforce Sales Cloud
  • ClickTale
  • Bungee
  • Bitium
Cost Details

Cost Details

HubSpot’s enterprise pricing scheme will depend on whether you’re interested to purchase the CRM, Sales, or Marketing module. Here are the details:

HubSpot CRM is available for free to all users. You can easily get started for free here.

HubSpot Marketing Suite, on the other hand, is offered in three packages designed to address varying needs and business requirements as well as volume of customers. A free trial option is also available.

Basic – $200/month (billed annually)

  • 100 Contacts + $100 per 1k extra
  • Content Marketing
  • Email Marketing
  • Social Media
  • Analytics

Pro – $800/month (billed annually)

  • 1,000 Contacts + $50 per 1k extra
  • Everything in Basic, Plus:
  • Salesforce Integration
  • Marketing Automation
  • Smart Content

Enterprise – $2,400/month (billed annually)

  • 10,000 Contacts + 10 per 1k extra
  • Everything in Pro, Plus:
  • A/B Testing
  • Predictive Lead Scoring
  • Advanced Reporting

HubSpot Sales’s Basic package is free, and offers everything you need in order to adopt effective inbound sales processes. A Pro package is also available:

HubSpot Sales Basics – free

  • Gmail & Outlook integration
  • HubSpot CRM integration & API
  • Email Scheduling
  • Email Notifications
  • Limited Email Tracking History
  • Limited Email Templates
  • Limited calling
  • Limited documentation

HubSpot Sales Pro$50/user/month

  • All features from the Free plan (unlimited)
  • Sequences
  • Prospects
  • Meetings

*A reporting add-on is available for all modules against a $200 one-time fee.

ExactTarget is now part of Salesforce Marketing Cloud. Contact Salesforce for pricing details.

Email Address

Email Address
Available Devices

Available Devices

Windows Mobile
Customer Support

Customer Support

Ticket Training
Phone Live Support
Popular Customers

Popular Customers

TradeGecko, DeskDirector, RandStad,, Stanley Black & Decker, TripIt, Avvo
Languages Supported

Languages Supported

English English
Company Size

Company Size

Small Business | Large Enterprises | Medium Business Small Business | Large Enterprises | Medium Business
Pricing Page

Pricing Page

Learn more about HubSpot pricing Learn more about ExactTarget pricing
Phone Number

Phone Number

+1-844-456-1458 1.866.362.4538



  • Blog SEO Recommendations
  • Blog Analytics
  • Integrated Social Publishing
  • Mobile Optimization
  • Social Media Monitoring
  • Social Media Publishing
  • Social Media Analytics
  • Social Media Bookmarklet
  • Search Engine Optimization
  • Calls-to-Action
  • Progressive Profiling
  • A/B Testing Landing Pages
  • Segmentation
  • Custom Lead Scoring
  • Sales Lead Revisit Notifications
  • Predictive Lead Scoring
  • Event-based Segmentation & Scoring
  • Email Optimizer
  • Email Testing
  • List Building
  • Branching
  • Email Lead Nurturing
  • Sales Notifications
  • Automation Templates (Recipes)
  • Event-based Automation Triggers

ExactTarget FEATURES

  • 1:1 content personalization
  • Intuitive interface
  • CRM and cross-channel integration
  • Pre-built templates and themes
  • API support
  • Drag-and-drop segmentation
  • Lead capture
  • Comprehensive, real-time tracking and reporting
  • Predictive analytics
  • Deliverability tools
  • Product recommendation engine
  • MMS and SMS
  • Guided selling tools
  • Advanced content management
  • Mobile app
  • Sophisticated automation solutions
  • Single platform
  • A/B and random-split testing
  • Roles and permissions
  • Email marketing
Contact Address

Contact Address

HubSpot, Inc.
25 First St, 2nd Floor
Cambridge, MA 02141
"20 North Meridian St.
Indianapolis, IN 46204"
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Both HubSpot and ExactTarget were reviewed by a panel of reliable SaaS experts who carried out a detailed analysis of all important aspects of each app. Their ultimate score was calculated by means of unique SmartScore system that gives a separate partial score to each factor such as: main functionalities, customer support, mobile device support, security, customer satisfaction and media presence. Here at FinancesOnline we are aware that useful features are not the only aspect essential to a business so we do our best to pay attention to all sides of a solution prior to giving it a final rating.