What is better Freshmarketer or ZapInventory? Different businesses demand different types of Sales Tools. To find out which one fits your needs, think of reviewing various alternatives feature by feature including their terms and pricing. Similarly, you will get a quick idea of their overall effectiveness and customer feedback by checking our smart scoring system.
The results are: Freshmarketer (8.8) vs. ZapInventory (8.1) for overall quality and performance; Freshmarketer (100%) vs. ZapInventory (97%) for user satisfaction rating. Check out their strong and low points and see which software is a better option for your company. One simple but effective tip is to note down the advantages and disadvantages of both applications side by side and see which app has more benefits.
Our team put a lot of effort to review all popular Conversion Rate Optimization Software products offered out there, but among all the ones we reviewed these three caught our special attention: Hotjar, SE Ranking, Moz Pro.
Freshmarketer offers four pricing tiers that are billed either monthly or annually. The number of users for the plans is based on the number of “marketing contacts” and not per user.
Free Plan
Up to 100 base contacts
Marketing Activities: Tasks, Appointments, and Notes
Contact Management
CRM Customization: Rename modules, Search
Email Marketing Campaigns
Data Administration
24/5 support
Mobile App for Android and iOS
Growth Plan – $19/user/month (Billed Annually) or $23/user/month (Billed Monthly)
Everything in the Free plan
Up to 2,000 base contacts
Basic Segmentation
Custom Fields
Merge/Clone Records
Drag-and-drop Email Editor
Custom Domains
Marketing Journey Builder
Notifications (In-app, email, mobile phone, desktop)
AI insights
Pro Plan – $89.40 $149/user/month (Billed Annually) or $107.40 $179/user/month (Billed Monthly)
Everything in the Growth plan
Up to 5,000 base contacts
Behavioral Segmentation
Advanced CRM Customization
Time-zone based delivery of emails
IntelliAssign – Round robin method to transfer incoming chat queries to agent
Custom Roles for Access Rights
Enterprise Plan – $179.40 $299/user/month (Billed Annually) or $215.40 $359/user/month (Billed Monthly)
Everything in the Growth plan
Up to 10,000 base contacts
Sales and Marketing Home Dashboard
Auto-profile Enrichment
Transactional Emails
Field-level Permissions
Advanced Metrics
Dedicated Account Manager
Freshmarketer is currently offering a 40% discount on the Pro and Enterprise plans. The discount covers the first 12 months of renewal. Customers will also receive complimentary onboarding services valued at $1000. The offer is valid until February 29, 2024. The discount is applicable for customers who sign up during the specified holiday promotion period and from the holiday landing page.
Freshmarketer users can leverage its app marketplace and its API capabilities to integrate with a number of applications. Some examples of apps it can connect with are:
Website Integration
SMS Integration
Facebook Messenger
WhatsApp
Apple Business Chat
Languages Supported
English
Chinese
German
Hindi
Japanese
Spanish
French
Russian
Italian
Dutch
Portugese
Polish
Turkish
Swedish
Arabic
Prominent Clients
Sears, Saraiva, Mindable
Available Devices
Windows
Linux
Android
iPhone/iPad
Mac
Web-based
Windows Mobile
Company Size
Small Business
Large Enterprises
Medium Business
Freelancers
Available Support
email
phone
live support
training
tickets
General Info
All-in-one conversion rate optimization (CRO) suite designed to help marketing teams deliver more personalized customer experiences at every touchpoint across their lifecycle. With powerful campaigns analytics in Freshmarketer, users gain insights on opens, clicks, and responses to improve engagement and generate quality leads for sales teams.
ZapInventory offers scalable enterprise pricing schemes that fit the needs of different store sizes. Every plan has SKUs and order limits but an add-on can be purchased to increase the said threshold.
You should keep in mind that even though both Freshmarketer and ZapInventory may have a reliable array of features every app might be aimed at a different company size. If you are studying different apps you may want to pay attention to a business size they are meant for. Specific elements could scale up effectively for big enterprises but if you run a small or medium business it’s often more sensible to refrain paying for complex features that you may never have a chance to use.
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