Pardot offers 4 pricing plans that are billed annually:
GROWTH – $1,250/month/up to 10,000 contacts
- Email Marketing
- 50 Forms
- 50 Landing Pages
- Tracked Social Posts
- 50 Automation Rules
- Variable Tags
- Engagement Programs
- Lead Nurturing
- In-depth Prospect Tracking
- Lead Deduplication
- Lead Scoring & Grading
- ROI Reporting
- 10 Competitor Monitoring
- 100 SEO Keyword Monitoring
- Custom Fields
- 100 MB File Hosting
- User Forum
- On-demand Training Videos
- Live, Weekly Training
- User Management
- Success Specialist Team
- bit.ly Pro Connector
- EventBrite Integration
- Native CRM Integration
- Olark Chat Integration
- Webinar Integration
- 3 SSL Vanity Domains
- Fully customizable URLs
Included in the plan with additional cost:
- Multivariate Landing Page Testing
- Email rendering & Preview Analysis
- Advanced Dynamic Content
- Social Profiling & Lookups
- Advanced Email Analytics
- Google AdWords Integration
- Salesforce Engage
PLUS – $2,500/month/up to 10,000 contacts
- All GROWTH plan features, plus:
- Forms
- Landing Pages
- Integrated Marketing Calendar
- Email A/B Testing
- 100 Automation Rules
- Multiple scoring categories
- Social Profiling & Lookups
- Advanced Email Analytics
- 25 Competitor Monitoring
- 250 SEO Keyword Monitoring
- Multi-touch attribution models
- 25K API Access — Calls per day
- 500 MB File Hosting
- 10 SSL Vanity Domains
- B2B Marketing Analytics
Included in the plan with additional cost:
- Custom Object Integration
- Custom user roles and permissions
- Dedicated IP Address
- Salesforce Engage
ADVANCED – $4,000/month/up to 10,000 contacts
- All PLUS plan features, plus:
- 150 Automation Rules
- 100 Competitor Monitoring
- 1000 SEO Keyword Monitoring
- 100K API Access — Calls per day
- 10 GB File Hosting
- Custom user roles and permissions
- 20 SSL Vanity Domains
- Dedicated IP Address
- Salesforce Engage (additional cost)
PREMIUM – $15,000/month/up to 75,000 contacts
- All ADVANCED plan features, plus:
- B2B Marketing Analytics Plus
- Automation support for 5 business units
- 5 Developer Sandbox for Pardot
- Premier Plus
