What is better IBM Marketing Cloud or Bloomreach Engagement? If you need to have a convenient way to decide which Marketing Software product is better, our unique method gives IBM Marketing Cloud a score of 8.8 and Bloomreach Engagement a score of 8.9 for general quality and performance. Moreover, IBM Marketing Cloud is rated at 99%, while Bloomreach Engagement is rated 100% for their user satisfaction level.
You can also evaluate their product details, such as features, tools, options, plans, costs, and more. Check if the application lets you to customize some of its funnels to ensure the app matches your own business workflows.
Right now, the top products in our Marketing Automation Software category are: HubSpot Marketing Hub, Pardot, Brevo.
Bloomreach Engagement (formerly Exponea) offers three revenue boosters for medium and large B2C companies that generate a major part of their revenue online. Prices depend on the number of data points and combination of features, and are calculated by quote. A free demo of the product is also available. You can easily sign up for free demo here.
Here are the details of each plan:
1. Start with the CORE: Build Single Customers View for cross‑device data tracking, ad‑hoc analytics and dashboarding
2. Choose your revenue booster:
A) Campaign Optimizer: Execute your acquisition & off site based campaigns with fully personalized messaging.
Email Management Platform
Omni-Channel Orchestration
Ad Tech
Product Recommendations
Real-Time Predictions
B) Experience Optimizer: Create on‑site AI powered shopper experience. Use A/B testing of personalized web elements.
Advanced Weblayers
Web Optimization and A/B Testing
Real-Time Predictions
Product Recommendations
C) Inventory Optimizer: Improve your inventory stocks thanks to product sales forecasting and discount management.
Bloomreach Engagement is a tool that connects with a wide range of online services like Zapier, remarketing and ad management platforms such as Google AdWords or Facebook ads, and even offline marketing tools for running functions such as retention programmes. Other integration options include:
SMS & MMS gateway
Email gateway
Facebook Messenger Chatbot API
Google BigQuery
sql data sources: (postgreSQL, oracle, mysql)
import / export API
analysis API
campaigns API
Amazon Alexa
many others
Languages Supported
English
Chinese
German
Hindi
Japanese
Spanish
French
Russian
Italian
Dutch
Portugese
Polish
Turkish
Swedish
Arabic
Prominent Clients
Ogilvy, Kiwi.com, Dennik N.
Available Devices
Windows
Linux
Android
iPhone/iPad
Mac
Web-based
Windows Mobile
Company Size
Small Business
Large Enterprises
Medium Business
Freelancers
Available Support
email
phone
live support
training
tickets
General Info
Exponea is a marketing software that blends analytics and engagement automation for faster results. The platform uses artificial intelligence to support marketing campaigns, allowing you to create detailed behavior profiles for your target audience. The software also has a Scenario Designer with drag-and-drop campaign editors, WYSIWG email editors, and A/B testing.
If you continue having doubts about which software will perform best for your company it might be a sound idea to investigate each service’s social metrics. Such metrics are quite often a sign of how popular a given solution is and how extensive is its online presence.For instance, if you look at IBM Marketing Cloud LinkedIn profile you’ll learn that they are followed by 3042432 people. In case of Bloomreach Engagement the number of followers on their LinkedIn page is 740.
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