What is better Pardot or Salesforce Marketing Cloud? Finding the perfect Marketing Software product is all about cross-checking various solutions and figuring out the top software for your specific needs. Our exclusive process provides you with a quick look at the general rating of Pardot and Salesforce Marketing Cloud. For total quality and performance, Pardot scored 9.0, while Salesforce Marketing Cloud scored 9.3. On the other hand, for user satisfaction, Pardot earned 97%, while Salesforce Marketing Cloud earned 97%.
Below you can also verify their characteristics, terms, plans, etc. to see which software will be more appropriate for your needs. An important aspect to evaluate is whether the app can toggle on/off limitations on different types of users to protect any confidential business data.
Our team put a lot of effort to prepare reviews of all popular Marketing Automation Software services offered out there, but among all the ones we reviewed these three caught our special attention: HubSpot Marketing Hub, Brevo, Pardot.
The Pardot platform can be extended with third-party apps using Connectors which allows data to be passed back and forth between the two applications. The following apps and services integrate with Pardot:
Google Analytics
Google Ads
Twitter
Facebook
LinkedIn
Bit.ly
UserVoice
Twilio
Wistia
Olark
Eventbrite
WordPress.org Sites
Webinar Services
Third-party Site Search
Tracking Search Keywords & Competitor SEO
Languages Supported
English
Chinese
German
Hindi
Japanese
Spanish
French
Russian
Italian
Dutch
Portugese
Polish
Turkish
Swedish
Arabic
Prominent Clients
Coca Cola Enterprises, Unilever, Financial Times
Available Devices
Windows
Linux
Android
iPhone/iPad
Mac
Web-based
Windows Mobile
Company Size
Small Business
Large Enterprises
Medium Business
Freelancers
Available Support
email
phone
live support
training
tickets
General Info
Pardot is a marketing automation and lead management software designed to connect with Salesforce CRM, enabling your marketing and sales teams to arrange, deploy, and manage online marketing campaigns. A cloud hosted solution, Pardot provides a full set of tools that help marketers create meaningful connections, generate pipelines, and empower sales to close deals.
The Salesforce Marketing Cloud pricing is based on each customer’s individual needs. The package is tailored to your company’s size, industry, requirements, and price considerations. To get pricing information, contact the vendor to request a quote.
Salesforce Marketing Cloud integrates with a long list of solutions in AppExchange. It also supports integrations with the following business systems and applications:
Salesforce Sales Cloud
Shopify
Workfront
Facebook
Twitter
LinkedIn
Microsoft Dynamics CRM
WebTrends
Coremetric
HubSpot Marketing Hub
Mention
Sendinblue
SurveyGizmo
Pipeliner CRM
Grow
TapClicks
Instapage
Languages Supported
English
Chinese
German
Hindi
Japanese
Spanish
French
Russian
Italian
Dutch
Portugese
Polish
Turkish
Swedish
Arabic
Prominent Clients
Stanley Black & Decker, Vodafone, GE Aviation, Unilever, Sony, Philips
Available Devices
Windows
Linux
Android
iPhone/iPad
Mac
Web-based
Windows Mobile
Company Size
Small Business
Large Enterprises
Medium Business
Freelancers
Available Support
email
phone
live support
training
tickets
General Info
A marketing solution that empowers businesses by providing tools for personalizing customer journeys across different devices and channels. It utilizes artificial intelligence in listening and interpreting what customers say about brands, helping businesses leverage customer feedback in delivering high-quality products and services.
If you are still having second thoughts about which service will be best for your company it might be a good idea to investigate each service’s social metrics. Such metrics are usually a way to see how popular every solution is and how big is its online presence. For example Pardot Twitter account has currently 69600 followers. At the same time Salesforce Marketing Cloud Twitter is followed by 188414 users.
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