What is better Optimizely or Freshmarketer? You have so many Conversion Rate Optimization Software options in today’s state of that industry that deciding on the best product can be confusing. On our comparison page, we let you evaluate the features, pricing conditions, available plans, and more details of Optimizely and Freshmarketer.
It’s also possible to compare their score (9.0 for Optimizely vs. 8.8 for Freshmarketer) and user satisfaction level (N/A% for Optimizely vs. 100% for Freshmarketer). The scores and ratings provide you with a general idea how both these software products perform. In addition, check if the application can integrate with your current business apps to promote greater productivity.
We know that not all people have the time to examine a wide range of various solutions, so we prepared a list of recommendations that you may find useful. Our top selections for the Marketing Software category are: HubSpot Marketing Hub, SE Ranking, Semrush.
Optimizely is available in three different SMB and enterprise pricing plans, each of them tailored to the specific needs of the user. Here are the plans to choose from:
Optimizely integrates with the following business systems and applications:
Clicktale
Qualaroo
CrazyEgg
Mixpanel
Google Analytics
Google AdWords
Lotame
Krux
KISSmetrics
BlueKai
Demandbase
Gigya
wywy
Lytics
Tealium AudienceStream
Skymosity
Woopra
Languages Supported
English
Chinese
German
Hindi
Japanese
Spanish
French
Russian
Italian
Dutch
Portugese
Polish
Turkish
Swedish
Arabic
Prominent Clients
Walt Disney, The New York Times, Microsoft, NetFlix
Available Devices
Windows
Linux
Android
iPhone/iPad
Mac
Web-based
Windows Mobile
Company Size
Small Business
Large Enterprises
Medium Business
Freelancers
Available Support
email
phone
live support
training
tickets
General Info
This web-based experimentation platform offers easy to use A/B testing tools to help businesses optimize their websites. Optimizely supports multivariate and multipage testing across different domains. It also comes with a simple drag-and-drop visual editor, predictive analytics, behavioral audience targeting, and campaign management among others.
Freshmarketer offers four pricing tiers that are billed either monthly or annually. The number of users for the plans is based on the number of “marketing contacts” and not per user.
Free Plan
Up to 100 base contacts
Marketing Activities: Tasks, Appointments, and Notes
Contact Management
CRM Customization: Rename modules, Search
Email Marketing Campaigns
Data Administration
24/5 support
Mobile App for Android and iOS
Growth Plan – $19/user/month (Billed Annually) or $23/user/month (Billed Monthly)
Everything in the Free plan
Up to 2,000 base contacts
Basic Segmentation
Custom Fields
Merge/Clone Records
Drag-and-drop Email Editor
Custom Domains
Marketing Journey Builder
Notifications (In-app, email, mobile phone, desktop)
AI insights
Pro Plan – $89.40 $149/user/month (Billed Annually) or $107.40 $179/user/month (Billed Monthly)
Everything in the Growth plan
Up to 5,000 base contacts
Behavioral Segmentation
Advanced CRM Customization
Time-zone based delivery of emails
IntelliAssign – Round robin method to transfer incoming chat queries to agent
Custom Roles for Access Rights
Enterprise Plan – $179.40 $299/user/month (Billed Annually) or $215.40 $359/user/month (Billed Monthly)
Everything in the Growth plan
Up to 10,000 base contacts
Sales and Marketing Home Dashboard
Auto-profile Enrichment
Transactional Emails
Field-level Permissions
Advanced Metrics
Dedicated Account Manager
Freshmarketer is currently offering a 40% discount on the Pro and Enterprise plans. The discount covers the first 12 months of renewal. Customers will also receive complimentary onboarding services valued at $1000. The offer is valid until February 29, 2024. The discount is applicable for customers who sign up during the specified holiday promotion period and from the holiday landing page.
Freshmarketer users can leverage its app marketplace and its API capabilities to integrate with a number of applications. Some examples of apps it can connect with are:
Website Integration
SMS Integration
Facebook Messenger
WhatsApp
Apple Business Chat
Languages Supported
English
Chinese
German
Hindi
Japanese
Spanish
French
Russian
Italian
Dutch
Portugese
Polish
Turkish
Swedish
Arabic
Prominent Clients
Sears, Saraiva, Mindable
Available Devices
Windows
Linux
Android
iPhone/iPad
Mac
Web-based
Windows Mobile
Company Size
Small Business
Large Enterprises
Medium Business
Freelancers
Available Support
email
phone
live support
training
tickets
General Info
All-in-one conversion rate optimization (CRO) suite designed to help marketing teams deliver more personalized customer experiences at every touchpoint across their lifecycle. With powerful campaigns analytics in Freshmarketer, users gain insights on opens, clicks, and responses to improve engagement and generate quality leads for sales teams.
It may not always be sufficient to just compare Optimizely and Freshmarketer with one another. Even though reliable functionalities, pricing and customer experience are all crucial and should be taken into account when making a final decision, you should also take a look at the recognition and awards claimed by each software. Frequently a less popular service may turn out to be an excellent choice that was a winner of many B2B awards such as our Experts’ Choice Award which proves that regardless of smaller market popularity it’s a worthy rival to the software that dominate the market.
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