What is better Freshmarketer or Lead Liaison? You can use our scoring system to provide you with a general idea which Sales Tools product is better for your company. For overall product quality, Freshmarketer received 8.8 points, while Lead Liaison earned 7.3 points. At the same time, for user satisfaction, Freshmarketer scored 100%, while Lead Liaison scored 94%.
Details about their features, tools, supported platforms, customer support, and more are available below to give you a more correct comparison. Keep in mind to purchase only the tools that you need so you don’t waste cash for tools that you won’t be using.
Users who want to save some time or want a Conversion Rate Optimization Software advice from our experts might want to investigate these top choices for the current year: Moz Pro, SE Ranking, Hotjar.
Freshmarketer offers four pricing tiers that are billed either monthly or annually. The number of users for the plans is based on the number of “marketing contacts” and not per user.
Free Plan
Up to 100 base contacts
Marketing Activities: Tasks, Appointments, and Notes
Contact Management
CRM Customization: Rename modules, Search
Email Marketing Campaigns
Data Administration
24/5 support
Mobile App for Android and iOS
Growth Plan – $19/user/month (Billed Annually) or $23/user/month (Billed Monthly)
Everything in the Free plan
Up to 2,000 base contacts
Basic Segmentation
Custom Fields
Merge/Clone Records
Drag-and-drop Email Editor
Custom Domains
Marketing Journey Builder
Notifications (In-app, email, mobile phone, desktop)
AI insights
Pro Plan – $89.40 $149/user/month (Billed Annually) or $107.40 $179/user/month (Billed Monthly)
Everything in the Growth plan
Up to 5,000 base contacts
Behavioral Segmentation
Advanced CRM Customization
Time-zone based delivery of emails
IntelliAssign – Round robin method to transfer incoming chat queries to agent
Custom Roles for Access Rights
Enterprise Plan – $179.40 $299/user/month (Billed Annually) or $215.40 $359/user/month (Billed Monthly)
Everything in the Growth plan
Up to 10,000 base contacts
Sales and Marketing Home Dashboard
Auto-profile Enrichment
Transactional Emails
Field-level Permissions
Advanced Metrics
Dedicated Account Manager
Freshmarketer is currently offering a 40% discount on the Pro and Enterprise plans. The discount covers the first 12 months of renewal. Customers will also receive complimentary onboarding services valued at $1000. The offer is valid until February 29, 2024. The discount is applicable for customers who sign up during the specified holiday promotion period and from the holiday landing page.
Freshmarketer users can leverage its app marketplace and its API capabilities to integrate with a number of applications. Some examples of apps it can connect with are:
Website Integration
SMS Integration
Facebook Messenger
WhatsApp
Apple Business Chat
Languages Supported
English
Chinese
German
Hindi
Japanese
Spanish
French
Russian
Italian
Dutch
Portugese
Polish
Turkish
Swedish
Arabic
Prominent Clients
Sears, Saraiva, Mindable
Available Devices
Windows
Linux
Android
iPhone/iPad
Mac
Web-based
Windows Mobile
Company Size
Small Business
Large Enterprises
Medium Business
Freelancers
Available Support
email
phone
live support
training
tickets
General Info
All-in-one conversion rate optimization (CRO) suite designed to help marketing teams deliver more personalized customer experiences at every touchpoint across their lifecycle. With powerful campaigns analytics in Freshmarketer, users gain insights on opens, clicks, and responses to improve engagement and generate quality leads for sales teams.
Lead Liaison’s pricing is designed to meet the needs of various micro, small, medium, and large-sized businesses. The vendor offers a simplistic business model, based on the number of Prospects. Most licenses include unlimited users, unlimited emails, unlimited pageviews, support, maintenance, a dedicated Revenue Performance Specialist and initial training.
Purchase Credits, which can be used in many areas across the application, are available separately as needed.
Lead Liaison’s pricing is scalable to accommodate the changing needs of your organization and revenue generation programs. Contact the vendor for more information.
Lead Liaison integrates with over 350 applications. It has direct integration with multiple CRMs, including Salesforce.com. Lead Liaison also integrates with GoToWebinar, Facebook, LinkedIn, Twitter, Data.com and a host of other solutions.
Please keep in mind that even though both Freshmarketer and Lead Liaison may have a top quality set of features every software may be created for a different company size. If you are comparing features you should focus on a company size they are catering to. Certain features may scale up efficiently for large enterprises but if you run a small or mid-sized business it’s usually better to avoid paying for complex functionalities that you may never use.
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