What is better Freshmarketer or Act-On? A great way to find the correct Marketing Software product for your firm is to cross-check the solutions against each other. Here you can compare Freshmarketer and Act-On and see their functions compared in detail to help you choose which one is the more effective product.
Likewise, you can compare their overall ratings, such as: overall score (Freshmarketer: 8.8 vs. Act-On: 8.8) and user satisfaction (Freshmarketer: 100% vs. Act-On: 92%). Examine their distinctive features and similarities and discover which one outperforms the other. Moreover, anticipate the state of your company tomorrow; will your company outgrow the app in the next 3-5 years?
At this time, the best services in our Conversion Rate Optimization Software category are: Moz Pro, Hotjar, SE Ranking.
Freshmarketer offers four pricing tiers that are billed either monthly or annually. The number of users for the plans is based on the number of “marketing contacts” and not per user.
Free Plan
Up to 100 base contacts
Marketing Activities: Tasks, Appointments, and Notes
Contact Management
CRM Customization: Rename modules, Search
Email Marketing Campaigns
Data Administration
24/5 support
Mobile App for Android and iOS
Growth Plan – $19/user/month (Billed Annually) or $23/user/month (Billed Monthly)
Everything in the Free plan
Up to 2,000 base contacts
Basic Segmentation
Custom Fields
Merge/Clone Records
Drag-and-drop Email Editor
Custom Domains
Marketing Journey Builder
Notifications (In-app, email, mobile phone, desktop)
AI insights
Pro Plan – $89.40 $149/user/month (Billed Annually) or $107.40 $179/user/month (Billed Monthly)
Everything in the Growth plan
Up to 5,000 base contacts
Behavioral Segmentation
Advanced CRM Customization
Time-zone based delivery of emails
IntelliAssign – Round robin method to transfer incoming chat queries to agent
Custom Roles for Access Rights
Enterprise Plan – $179.40 $299/user/month (Billed Annually) or $215.40 $359/user/month (Billed Monthly)
Everything in the Growth plan
Up to 10,000 base contacts
Sales and Marketing Home Dashboard
Auto-profile Enrichment
Transactional Emails
Field-level Permissions
Advanced Metrics
Dedicated Account Manager
Freshmarketer is currently offering a 40% discount on the Pro and Enterprise plans. The discount covers the first 12 months of renewal. Customers will also receive complimentary onboarding services valued at $1000. The offer is valid until February 29, 2024. The discount is applicable for customers who sign up during the specified holiday promotion period and from the holiday landing page.
Freshmarketer users can leverage its app marketplace and its API capabilities to integrate with a number of applications. Some examples of apps it can connect with are:
Website Integration
SMS Integration
Facebook Messenger
WhatsApp
Apple Business Chat
Languages Supported
English
Chinese
German
Hindi
Japanese
Spanish
French
Russian
Italian
Dutch
Portugese
Polish
Turkish
Swedish
Arabic
Prominent Clients
Sears, Saraiva, Mindable
Available Devices
Windows
Linux
Android
iPhone/iPad
Mac
Web-based
Windows Mobile
Company Size
Small Business
Large Enterprises
Medium Business
Freelancers
Available Support
email
phone
live support
training
tickets
General Info
All-in-one conversion rate optimization (CRO) suite designed to help marketing teams deliver more personalized customer experiences at every touchpoint across their lifecycle. With powerful campaigns analytics in Freshmarketer, users gain insights on opens, clicks, and responses to improve engagement and generate quality leads for sales teams.
Act-On integrates with the following business systems and applications:
Microsoft Dynamics CRM
10to8
Cisco WebEx
Pipeliner CRM
LinkedIn
Grow
Ion Interactive
Twitter
Facebook
NetSuite CRM+
Wistia
Google AdWords
Logicbox
Oktopost
GoToWebinar
SugarCRM
BrightInfo
Azalead
VisitorTrack
VidYard
ClearLogin
Justuno
Formstack
LiveHive
Bitium
Languages Supported
English
Chinese
German
Hindi
Japanese
Spanish
French
Russian
Italian
Dutch
Portugese
Polish
Turkish
Swedish
Arabic
Prominent Clients
New York University, Volvo, Avery Dennison
Available Devices
Windows
Linux
Android
iPhone/iPad
Mac
Web-based
Windows Mobile
Company Size
Small Business
Large Enterprises
Medium Business
Freelancers
Available Support
email
phone
live support
training
tickets
General Info
Act-On is a marketing automation platform that is developed by digital marketing experts who collaborated on Amazon’s vaunted filtering based recommendation engine.
No Marketing Software will be perfect enough to cover all the needs of a business. While key functionalities of Freshmarketer and Act-On should matter you should also thoroughly examine the integrations provided by a given app. Very often you will already be making use of other types of SaaS software in your company and it’s definitely better to choose services that integrate well with one another. With that approach you can be certain of a smooth exchange of information between your teams and apps, which can considerably reduce time devoted to migrating between one solution and the other.
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