What is better CleverTap or Freshmarketer? When you need a reliable Conversion Rate Optimization Software product for your organization you must invest time and assess a wide range of alternatives. It doesn’t have to be difficult, and can be as simple as matching their functionalities in a table like the one below. You will also get a quick idea how each product works. For example, on this page you can check CleverTap’s overall score of 8.4 and compare it against Freshmarketer’s score of 8.8; or CleverTap’s user satisfaction level at 100% versus Freshmarketer’s 100% satisfaction score.
The assessment will allow you to identify the strengths and weaknesses of each service, and make up your mind on which one fits you requirements better. Aside from the robust features, the solution that is easy to understand and use is always the better option.
We realize that not all companies have enough time to scrutinize a large number of different services, so we prepared a list of recommendations that you may find useful. Our top selections for the Mobile Marketing Software category are: ActiveTrail, SharpSpring from Constant Contact, Maropost Marketing Cloud.
CleverTap integrates with the following business systems and applications:
Cordova
Unity
Segment
Parse
Shopify
Magento
Woocommerce
Languages Supported
English
Chinese
German
Hindi
Japanese
Spanish
French
Russian
Italian
Dutch
Portugese
Polish
Turkish
Swedish
Arabic
Prominent Clients
Sony, Samsung, McDonald's
Available Devices
Windows
Linux
Android
iPhone/iPad
Mac
Web-based
Windows Mobile
Company Size
Small Business
Large Enterprises
Medium Business
Freelancers
Available Support
email
phone
live support
training
tickets
General Info
CleverTap delivers a powerful, unified, integrated, and comprehensive behavioral analytics platform that drives engagement that is centered on the end users of your apps.
Freshmarketer offers four pricing tiers that are billed either monthly or annually. The number of users for the plans is based on the number of “marketing contacts” and not per user.
Free Plan
Up to 100 base contacts
Marketing Activities: Tasks, Appointments, and Notes
Contact Management
CRM Customization: Rename modules, Search
Email Marketing Campaigns
Data Administration
24/5 support
Mobile App for Android and iOS
Growth Plan – $19/user/month (Billed Annually) or $23/user/month (Billed Monthly)
Everything in the Free plan
Up to 2,000 base contacts
Basic Segmentation
Custom Fields
Merge/Clone Records
Drag-and-drop Email Editor
Custom Domains
Marketing Journey Builder
Notifications (In-app, email, mobile phone, desktop)
AI insights
Pro Plan – $89.40 $149/user/month (Billed Annually) or $107.40 $179/user/month (Billed Monthly)
Everything in the Growth plan
Up to 5,000 base contacts
Behavioral Segmentation
Advanced CRM Customization
Time-zone based delivery of emails
IntelliAssign – Round robin method to transfer incoming chat queries to agent
Custom Roles for Access Rights
Enterprise Plan – $179.40 $299/user/month (Billed Annually) or $215.40 $359/user/month (Billed Monthly)
Everything in the Growth plan
Up to 10,000 base contacts
Sales and Marketing Home Dashboard
Auto-profile Enrichment
Transactional Emails
Field-level Permissions
Advanced Metrics
Dedicated Account Manager
Freshmarketer is currently offering a 40% discount on the Pro and Enterprise plans. The discount covers the first 12 months of renewal. Customers will also receive complimentary onboarding services valued at $1000. The offer is valid until February 29, 2024. The discount is applicable for customers who sign up during the specified holiday promotion period and from the holiday landing page.
Freshmarketer users can leverage its app marketplace and its API capabilities to integrate with a number of applications. Some examples of apps it can connect with are:
Website Integration
SMS Integration
Facebook Messenger
WhatsApp
Apple Business Chat
Languages Supported
English
Chinese
German
Hindi
Japanese
Spanish
French
Russian
Italian
Dutch
Portugese
Polish
Turkish
Swedish
Arabic
Prominent Clients
Sears, Saraiva, Mindable
Available Devices
Windows
Linux
Android
iPhone/iPad
Mac
Web-based
Windows Mobile
Company Size
Small Business
Large Enterprises
Medium Business
Freelancers
Available Support
email
phone
live support
training
tickets
General Info
All-in-one conversion rate optimization (CRO) suite designed to help marketing teams deliver more personalized customer experiences at every touchpoint across their lifecycle. With powerful campaigns analytics in Freshmarketer, users gain insights on opens, clicks, and responses to improve engagement and generate quality leads for sales teams.
In the event you are still having second thoughts about which service will perform best for your business it may be a good idea to check out each service’s social metrics. Such metrics are frequently a way to see how popular a given app is and how extensive is its online presence. For example, in case of Facebook CleverTap has 16135 likes on their official page while Freshmarketer profile is liked by 0 users.
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