What is better Zoho Marketing Automation or Lefty? When you need a reliable Marketing Software product for your business you should invest time and assess different options. It doesn’t have to be complicated, and can be as quick as matching their functionalities in a table like the one below. You will also get a brief idea how each product functions. For instance, on this page you can see Zoho Marketing Automation’s overall score of 9.0 and compare it against Lefty’s score of 8.0; or Zoho Marketing Automation’s user satisfaction level at 98% versus Lefty’s N/A% satisfaction score.
The assessment can help you find out the strengths and weaknesses of each program, and decide which suits you requirements better. Aside from the robust features, the application that is easy to understand and use is always the better option.
Our experts made sure to prepare reviews of all popular Marketing Automation Software products that you can find on the market, but among all the ones we reviewed these three caught our special attention: HubSpot Marketing Hub, Pardot, Brevo.
Zoho Marketing Automation offers two different pricing plans, depending on the features that you will be needing. Should you wish to learn more about what its features have to offer before committing to a subscription package, the vendor also offers a free trial plan.
Standard Plan – $23/month (billed annually) or $29/month (billed monthly)
Unlimited automated emails
Limited number of visitors
Multiple touchpoint support
Lead management
Behavior tracking on website
Goals and events
Basic journey templates
Basic lead journeys with reports
Lead path tracing
Lead scoring
Customized lead journey goals
Webinar promotion management
Event promotion management
Ecommerce marketing tools
Marketing tools for SMS
Marketing planner
Survey campaigns
Premium Plan – $46/month (billed annually) or $58/month (billed monthly)
Zoho Marketing Automation can connect with all the apps in the Zoho Suite, making it a boon to existing customers of the vendor. Moreover, it is also built to blend well with your existing software ecosystem as it seamlessly integrates with a variety of third-party solutions, including:
Facebook
Twitter
Tumblr
LinkedIn
Google
Google Drive
Google Photos
Flickr
Giphy
Bigstock
Unsplash
Twilio
Message Media
Clickatell
SMS-Magic
Bulk SMS
MessageBird
Salesforce
SugarCRM
Dropbox
Evernote
One Drive
Box
Zendesk
Eventbrite
Survey Monkey
Office 365
Gotowebinar
Gravatar
Paypal
Wistia
Languages Supported
English
Chinese
German
Hindi
Japanese
Spanish
French
Russian
Italian
Dutch
Portugese
Polish
Turkish
Swedish
Arabic
Prominent Clients
Available Devices
Windows
Linux
Android
iPhone/iPad
Mac
Web-based
Windows Mobile
Company Size
Small Business
Large Enterprises
Medium Business
Freelancers
Available Support
email
phone
live support
training
tickets
General Info
A comprehensive marketing automation system that enables marketing teams to manage leads, track website behavior, and personalize customer journeys. It also provides solutions for lead generation, improving conversions, and running multichannel marketing campaigns. In addition, Zoho Marketing Automation generates detailed reports, tracks app user behavior, and calculates a plan's ROI.
If you test various Marketing Software software you shouldn’t only look at their features list and offered pricing plans. Pay attention to the fact that the service must be meeting your requirements and team so the more flexible their offer the better. Learn which systems are supported by Zoho Marketing Automation and Lefty and make sure you will get mobile support for whichever devices you work on in your company. It may also be a good idea to find out which languages and countries are supported, as this could be a key element for many firms.
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