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Compare Salesforce Marketing Cloud vs Pardot

What is better Salesforce Marketing Cloud or Pardot? There are many Marketing Software products available for businesses these days. The best way to find out which product fits your needs best is to examine them side by side. For instance, here you can compare Salesforce Marketing Cloud and Pardot for their overall score (9.0 vs.

9.0, respectively) or their user satisfaction rating (99% vs. 97%, respectively). It’s also possible to compare their capabilities and pricing conditions along with other useful information below. When matching products make sure to check their similar functions and mark their differences to obtain a clearer picture of both deals. Likewise, keep in mind to check other issues such as security, backup, intuitiveness, and customer service.

Currently, the most significant products in our Marketing Software category are: HubSpot Marketing, HasOffers, Pardot.

NOAWARDS
YET

SmartScore™

OUR SCORE 9.0

User Satisfaction

CUSTOMER EXPERIENCE 99%

Pricing

By quote

Pricing Model

Free

Monthly payment

One-time payment

Annual Subscription

Quote-based

List of Features

  • 1-to-1 Journeys
  • Artificial Intelligence
  • Journey Builder
  • Email Studio
  • Data Management
  • Data Studio
  • Social Studio
  • Advertising Studio
  • Mobile Studio
  • Interaction Studio
  • Marketing Automation
  • Predictive Recommendations
  • Connected Interaction
  • Pre-Built Templates
  • Messaging Flow
  • 360-Degree Customer View
  • Triggered Customer Journey
  • Journey Mapping
  • B2C Journey Management
  • B2B Marketing Automation
  • Website and Landing Pages
  • Personalized Content
  • Lead Segmenatation

Pricing Info

The Salesforce Marketing Cloud pricing is based on each customer’s individual needs. The package is tailored to your company’s size, industry, requirements, and price considerations. To get pricing information, contact the vendor to request a quote.

Languages Supported

English

Chinese

German

Hindi

Japanese

Spanish

French

Russian

Italian

Dutch

Portugese

Polish

Turkish

Swedish

Prominent Clients

Stanley Black & Decker, Vodafone, GE Aviation, Unilever, Sony, Philips

Integrations

Salesforce Marketing Cloud integrates with a long list of solutions in AppExchange. It also supports integrations with the following business systems and applications:

  • Salesforce Sales Cloud
  • Shopify
  • Workfront
  • Facebook
  • Twitter
  • LinkedIn

Available Devices

Windows

Linux

Android

iPhone/iPad

Mac

Web-based

Windows Mobile

Company Size

Small Business

Large Enterprises

Medium Business

Freelancers

Available Support

email

phone

live support

training

tickets

General Info

A connected marketing solution for personalized customer journeys across devices and channels.

Company Email

info@salesforce.com

Contact No.

Company's Address

Salesforce.com, Inc.
The Landmark at One Market
Suite 300
San Francisco, CA 94105
USA

NOAWARDS
YET

SmartScore™

OUR SCORE 9.0

User Satisfaction

CUSTOMER EXPERIENCE 97%

Pricing

Starting from $1,250

Pricing Model

Free

Monthly payment

One-time payment

Annual Subscription

Quote-based

List of Features

  • Lead management
  • Lead generation
  • Email marketing
  • Email builder
  • Automated engagements
  • Personalized messaging
  • Optimized sending
  • Sales alignment
  • Engage campaigns
  • Real time alerts
  • Activity tracking
  • CRM integration
  • ROI reporting
  • Lifecycle reporting
  • B2B marketing analytics
  • Customizable dashboards
  • Multi-task attribution dashboard
  • Custom views
  • Shareable insights
  • Third party data connection
  • Analytics mobile app
  • Social media marketing
  • Landing page builder
  • Smart forms
  • Organic and paid search
  • Social posting & profiling

Pricing Info

Pardot offers 3 pricing plans that are billed annually:

GROWTH – $1,250/month/up to 10,000 contacts

  • Email Marketing
  • 50 Forms
  • 50 Landing Pages
  • Tracked Social Posts
  • 50 Automation Rules
  • Variable Tags
  • Engagement Programs
  • Lead Nurturing
  • In-depth Prospect Tracking
  • Lead Deduplication
  • Lead Scoring & Grading
  • ROI Reporting
  • 10 Competitor Monitoring
  • 100 SEO Keyword Monitoring
  • Custom Fields
  • 100 MB File Hosting
  • User Forum
  • On-demand Training Videos
  • Live, Weekly Training
  • User Management
  • Success Specialist Team
  • bit.ly Pro Connector
  • EventBrite Integration
  • Native CRM Integration
  • Olark Chat Integration
  • Webinar Integration
  • 3 SSL Vanity Domains
  • Fully customizable URLs

Included in the plan with additional cost:

  • Multivariate Landing Page Testing
  • Email rendering & Preview Analysis
  • Advanced Dynamic Content
  • Social Profiling & Lookups
  • Advanced Email Analytics
  • Google AdWords Integration
  • Salesforce Engage

PLUS – $2,500/month/up to 10,000 contacts

  • All GROWTH plan features, plus:
  • Forms
  • Landing Pages
  • Integrated Marketing Calendar
  • Email A/B Testing
  • 100 Automation Rules
  • Multiple scoring categories
  • Social Profiling & Lookups
  • Advanced Email Analytics
  • 25 Competitor Monitoring
  • 250 SEO Keyword Monitoring
  • Multi-touch attribution models
  • 25K API Access — Calls per day
  • 500 MB File Hosting
  • 10 SSL Vanity Domains
  • B2B Marketing Analytics

Included in the plan with additional cost:

  • Custom Object Integration
  • Custom user roles and permissions
  • Dedicated IP Address
  • Salesforce Engage

ADVANCED – $4,000/month/up to 10,000 contacts

  • All PLUS plan features, plus:
  • 150 Automation Rules
  • 100 Competitor Monitoring
  • 1000 SEO Keyword Monitoring
  • 100K API Access — Calls per day
  • 10 GB File Hosting
  • Custom user roles and permissions
  • 20 SSL Vanity Domains
  • Dedicated IP Address
  • Salesforce Engage (additional cost)

Languages Supported

English

Chinese

German

Hindi

Japanese

Spanish

French

Russian

Italian

Dutch

Portugese

Polish

Turkish

Swedish

Prominent Clients

Coca Cola Enterprises, Unilever, Financial Times

Integrations

The Pardot platform can be extended with third party apps using Connectors which allows data to be passed back and forth between the two applications. The following apps and services integrate with Pardot:

  • Google Analytics
  • Google Ads
  • Twitter
  • Facebook
  • LinkedIn
  • Bit.ly
  • UserVoice
  • Twilio
  • Wistia
  • Olark
  • Eventbrite
  • WordPress.org Sites
  • Webinar Services
  • Third-party Site Search
  • Tracking Search Keywords & Competitor SEO

Available Devices

Windows

Linux

Android

iPhone/iPad

Mac

Web-based

Windows Mobile

Company Size

Small Business

Large Enterprises

Medium Business

Freelancers

Available Support

email

phone

live support

training

tickets

General Info

Marketing automation software designed to connect with Salesforce CRM to help with marketing and lead generation.

Company Email

Contact No.

Company's Address

950 E. Paces Ferry Rd.
Suite 3300
Atlanta, GA 30326

You should pay attention to the fact that even though both Salesforce Marketing Cloud and Pardot may provide an outstanding range of features every product could be aimed at a different company size. If you are studying different apps you may want to focus on a company size they are catering to. Certain features may scale up efficiently for huge enterprises but if you own a small or medium business it’s usually more sensible to avoid paying for complex features that you may never use.

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