What is better Outbrain or iContact? Today’s businesses need the top Marketing Software product to remain competitive. On this page we help you with buying the best service, by allowing you to examine Outbrain and iContact down to the very details of their individual modules.
You can also check our general scoring values, which rate the software overall quality and performance. Outbrain got a 9.0 score, while iContact has a score of 9.2. Likewise, you may compare their general user satisfaction rating: N/A% (Outbrain) against 100% (iContact). Don’t forget to opt for the application that best answers your most crucial needs, not the software with a lot of features.
As of now, the leading products in our Content Marketing Software category are: Wrike, Semrush, HubSpot Marketing Hub.
Outbrain runs on a Cost-Per-Click, or CPC, pricing model where you will be charged for the number of clicks each campaign receives based on the CPC you set.
Example:
If you set the campaign budget to $50 and the CPC to $0.85, you will pay $0.85 for every click until you hit your $50 budget cap. With this CPC, you can receive a rough maximum of 59 clicks. You can change the CPC anytime in your campaign settings depending on how well the campaign performs.
Once the budget has capped, your content will no longer be distributed to Outbrain’s network of publisher sites. A reader can still click on content that was served prior to the budget being fulfilled but you may be charged up to 20% more than your budget for clicks delivered during this time.
Outbrain integrates with the following business systems and applications:
Shopify
eBay
Amazon
Magento
WooCommerce
Etsy
Bigcommerce
QuickBooks
Xero
Inventory Planner
Languages Supported
English
Chinese
German
Hindi
Japanese
Spanish
French
Russian
Italian
Dutch
Portugese
Polish
Turkish
Swedish
Arabic
Prominent Clients
McDonalds, Visa, CNN
Available Devices
Windows
Linux
Android
iPhone/iPad
Mac
Web-based
Windows Mobile
Company Size
Small Business
Large Enterprises
Medium Business
Freelancers
Available Support
email
phone
live support
training
tickets
General Info
Outbrain is a popular content discovery platform that aims to deliver relevant content to audiences while helping publishers and businesses understand their audiences as well.
iContact offers three pricing plans with the option for a monthly billing or annual prepay. Prices vary depending on the plans and the number of subscribers for that particular plan. Users can visit the website to see the full comparison of the pricing plans.
iContact offers integration with the following third-party applications:
HubSpot CRM
Eventbrite
WordPress
Playable
EmailHeatmaps
Zapier
Acuity Scheduling
Big Cartel
BigCommerce
Bloom Intelligence
Calendly
ClickFunnels
Copper
Digital Product Delivery
Facebook Lead Ads
Follow Up Boss
Formstack
Gmail
Google Contacts
Google Forms
Google Sheets
Gravity Forms
Jotform
Kajabi
Kickbox
Leadpages
LeadsBridge
LiveChat
Microsoft Outlook
Nimble
PayPal
Pipedrive
Salesforce Lightning
Shopify
Simpletix
Squarespace
Stripe
SurveyMonkey
Teachable
Typeform
Unbounce
Webflow
Wix Automations
WooCommerce
Wufoo
Zoho CRM
Zoom
Languages Supported
English
Chinese
German
Hindi
Japanese
Spanish
French
Russian
Italian
Dutch
Portugese
Polish
Turkish
Swedish
Arabic
Prominent Clients
SpiritLine Cruises, Habitat for Humanity, Wake Forest University
Available Devices
Windows
Linux
Android
iPhone/iPad
Mac
Web-based
Windows Mobile
Company Size
Small Business
Large Enterprises
Medium Business
Freelancers
Available Support
email
phone
live support
training
tickets
General Info
iContact is a user-friendly email marketing tool that provides analytics, segmentation, automation, and editable templates to maximize email campaigns.
When you test various Marketing Software services you shouldn’t only look at their features list and available pricing packages. Pay attention to the fact that the service should be meeting your standards and team so the more flexible their offer the better. Check which platforms are supported by Outbrain and iContact and ensure you will get mobile support for whichever devices you use in your company. It may also be a good idea to learn which languages and geographies are supported, as this may be a critical factor for many firms.
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