What is better Optimizely or Google Analytics? If you want an effective Conversion Rate Optimization Software product for your business you need to remember to evaluate a wide range of alternatives. It doesn’t have to be tricky, and can be as easy as matching their functions in a table like the one below. You will also get a good idea how each product works. For example, on this page you can see Optimizely’s overall score of 9.0 and compare it against Google Analytics’s score of 8.7; or Optimizely’s user satisfaction level at N/A% versus Google Analytics’s 99% satisfaction score.
The evaluation will help you find out the pros and cons of each software, and make up your mind on which fits you requirements better. Beyond the rich features, the software which is simple and intuitive is always the better choice.
In the event you want to quickly locate the optimal Marketing Software according to our experts we recommend you examine the following services: Semrush, HubSpot Marketing Hub, SE Ranking.
Optimizely is available in three different SMB and enterprise pricing plans, each of them tailored to the specific needs of the user. Here are the plans to choose from:
Optimizely integrates with the following business systems and applications:
Clicktale
Qualaroo
CrazyEgg
Mixpanel
Google Analytics
Google AdWords
Lotame
Krux
KISSmetrics
BlueKai
Demandbase
Gigya
wywy
Lytics
Tealium AudienceStream
Skymosity
Woopra
Languages Supported
English
Chinese
German
Hindi
Japanese
Spanish
French
Russian
Italian
Dutch
Portugese
Polish
Turkish
Swedish
Arabic
Prominent Clients
Walt Disney, The New York Times, Microsoft, NetFlix
Available Devices
Windows
Linux
Android
iPhone/iPad
Mac
Web-based
Windows Mobile
Company Size
Small Business
Large Enterprises
Medium Business
Freelancers
Available Support
email
phone
live support
training
tickets
General Info
This web-based experimentation platform offers easy to use A/B testing tools to help businesses optimize their websites. Optimizely supports multivariate and multipage testing across different domains. It also comes with a simple drag-and-drop visual editor, predictive analytics, behavioral audience targeting, and campaign management among others.
Google Analytics offers a life-time free package for small businesses, allowing them to monitor a single website/mobile app, add a tracking code, and research their audience. In terms of enterprise pricing, the company offers a suite of advanced applications, including Analytics 360, Tag Manager 360, Optimize 360 (beta), Attribution 360, Audience Center 360 (beta), and Data Studio 360 (beta), which can be purchased together or separately, and are priced on quote basis. Make a request to the company to obtain your price.
Google Analytics provides a variety of APIs to collect, configure, and report on user-interactions with your online content. A number of WordPress plugins is also available. Currently, you can make use of the following integrations:
Google Play
Adsense
AdWords
Google Display Network
Google Tag Manager
Google +
Wildfire
Languages Supported
English
Chinese
German
Hindi
Japanese
Spanish
French
Russian
Italian
Dutch
Portugese
Polish
Turkish
Swedish
Arabic
Prominent Clients
Panasonic, Progressive, TransUnion
Available Devices
Windows
Linux
Android
iPhone/iPad
Mac
Web-based
Windows Mobile
Company Size
Small Business
Large Enterprises
Medium Business
Freelancers
Available Support
email
phone
live support
training
tickets
General Info
Google Analytics is a software tool that summarizes data on high-level dashboards enabling you to generate various types of reports.
All the data, details and statistics that we provided in this table were collated from official vendor sites, marketing content available online, actual experience from real clients as well as our personal everyday use of each app by a professional reviewer. We put a lot of effort to thoroughly test each product, as a result we not only analyze it internally, but we also compare our observations with views of other members from the B2B community.
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