Compare HubSpot Marketing vs. iContact Pro

To ensure that you purchase the most helpful and productive Marketing Software for your firm, you need to compare products available on the market. For instance, here you may match HubSpot Marketing’s overall score of 9.5 against iContact Pro’s score of 9.1. You may also review their general user satisfaction: HubSpot Marketing (99%) vs. iContact Pro (100%). Furthermore, you can evaluate their pros and cons feature by feature, including their terms and conditions and rates. By comparing products you are more likely to choose the best software for your company. It’s clear you have to know your unique needs to realize which solution addresses those needs. Our team put a lot of effort to review all popular Marketing Software services that you can find on the market, but among them these three deserved our special attention: HubSpot Marketing, Serpstat, SEMrush.

HubSpot Marketing


iContact Pro


HubSpot Marketing screenshot iContact Pro screenshot
Pricing Details

Total Score

Our Score

9.5 ?

Our Score

9.1 ?

Customer Experience

Customer Experience

Customer Experience

99% ?

Customer Experience

100% ?





Pricing Model

Pricing Model

Free | Monthly payment Monthly payment | Annual Subscription
Detailed Review

Detailed Review



HubSpot Marketing is an advanced system that brings all of your marketing efforts together, and helps your team grow traffic and increase conversions.
iContact Pro is a software solution that makes marketing automation simpler and cost-effective.
Easy Links
Available Integrations

Available Integrations

HubSpot Marketing integrates with a variety of CMSs, Email service providers, eCommerce tools, and social networks. Contact support for more information.

iContact Pro offers integration with the following business systems and applications:

  • Cyfe
  • Drupal
  • Contact Reception
  • Salesforce
  • Appointment PLus
  • Big COmmerce
  • CartGenie
  • DPD
  • Magento
  • Windsor Circle
  • XCart
  • Simple Relevance
  • UltracCart
  • 123 Contact Form
  • FormGet
  • OptinCrusher
  • Digioh
  • That’s Biz
  • LiveIntent
Pricing Info

Pricing Info

HubSpot Marketing offers four enterprise pricing plans to meet the needs of different users. A variety of paid add-ons is also availble to enhance its productivity.

Here are the details:


  • Contact Forms
  • Lead Capture Pop-Up Forms
  • Contact Database
  • Traffic and Conversion Analytics
  • Integration with CMS, Email, and Form Tools

Starter – $50/month

  • Lead analytics dashboard
  • Lead flows
  • Collected forms
  • Contact activity
  • Contact management
  • Contact & company insights
  • HubSpot branding removed
  • Custom form fields
  • Phone & email support

Basic – $200/month (required onboarding $600)

  • 100 contacts
  • Content creation tools
  • Content optimization
  • Email marketing
  • Social media suite
  • Marketing Analytics dashboard

Pro – $800/month (required onboarding $3,000)

  • 1000 contacts
  • All features from the Basic plan
  • Marketing Automation
  • Goal based nurturing
  • Custom workflows
  • Salesforce integration
  • Smart content
  • Attribution reporting
  • User roles
  • A/B Testing CTAs
  • A/B Test Emails

Enterprise – $2,400/month (required onboarding $5,000)

  • 10,000 Contacts
  • All features from the Pro plan
  • Revenue Reporting
  • Custom Event Reporting
  • Custom Event Automation Triggers
  • Predictive Lead Scoring
  • Contacts Reporting
  • Company Reporting
  • Event-Based Segmentation

iContact offers three pricing plans with the option for a monthly billing or annual prepay. Prices vary depending on the plans and the number of subscribers for that particular plan.

Email Marketing

  • 500 subscribers – $11.90 annual prepay or $14/month
  • 2,500 subscribers – $27.20 annual prepay or $32/month
  • 5,000 subscribers – $44.20 annual prepay or $52/month
  • 10,000 subscribers – $67.15 annual prepay or $79/month
  • 15,000 subscribers + – $99.45 annual prepay or $117/month

Package includes:

  • Reliable Sending
  • List Management
  • Autoresponders
  • Responsive Email Templates
  • Campaign Tracking
  • Social Media Sharing/Posting
  • Live Customer Support
  • API Support
  • Custom Design Work
  • Google Analytics Feature
  • A/B Testing
  • Multiple Users
  • Multiple Folders

Pro Automation

  • 500 subscribers – $84.15 annual prepay or $99/month
  • 2,500 subscribers – $84.15 annual prepay or $99/month
  • 5,000 subscribers – $109.65 annual prepay or $129/month
  • 10,000 subscribers – $160.65 annual prepay or $189/month
  • 15,000 subscribers + – $211.65 annual prepay or $249/month

Package includes:

  • All Email Marketing features
  • Workflows
  • Triggered Messages
  • Landing Pages
  • Engagement Tracking
  • Behavioral Targeting
  • A/B Testing
  • Social Monitoring
  • Funnel Reports
  • Onboarding Advice
  • Live Customer Support
  • Google Analytics Feature
  • Custom Objects
  • Zapier Integration
  • Multiple Profiles

Premier – Contact the vendor directly for enterprise pricing details

  • Chosen platform features
  • Dedicated Strategic Advisor
  • Email Marketing Audit
  • 90-Day Action Plan
  • High Volume Sending
  • Custom Design Services
  • Email Design Testing
  • Advanced Email Analytics
  • Custom In-depth Reporting
  • Deliverability Advocacy
  • Inbox Troubleshooting
  • Lead Scoring
  • Salesforce Sync
  • API Support
  • Premier Customer Support
  • Personalized Hands-On Training
Pricing Details

Pricing Details

Learn more about HubSpot Marketing pricing Learn more about iContact Pro pricing
Phone Number

Phone Number

+353-1-521-4400 +1 (919) 957-6150
Customer Support

Customer Support

Phone Live Support
Ticket Training
Company's Address

Company's Address

25 1st St
Cambridge, Massachusetts
2450 Perimeter Park Drive
Suite 105
Morrisville, North Carolina 27560
Email Address

Email Address
Languages Supported

Languages Supported

English English


HubSpot Marketing FEATURES

  • Blogging
  • Landing Pages
  • Email
  • Marketing Automation
  • Lead Management
  • Analytics
  • Website SEO
  • Social Media Monitoring
  • Calls-to-Action
  • Ads
  • Salesforce Integration

iContact Pro FEATURES

  • Contact list segmentation
  • Email marketing
  • Lead scoring
  • CRM tools
  • Engagement tracking
  • Social monitoring & posting
  • In-depth reporting
  • Landing pages
  • Automated workflows
  • Sync with
Customer Types

Customer Types

Small Business | Large Enterprises | Medium Business Small Business | Large Enterprises | Medium Business | Freelancers
Popular Customers

Popular Customers

Potomac Basin Group, HomeServe, DesignSpinner, Blind Judo Foundation
Available Devices

Available Devices

Windows Mobile
Windows Mobile
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Both HubSpot Marketing and iContact Pro were evaluated by a team of reliable B2B experts who carried out a detailed analysis of all important aspects of each software. Their total rating was prepared with unique SmartScore model which provides an individual partial score to every component like: main functionalities, client support, mobile support, security, client satisfaction as well as media presence. Here at FinancesOnline we realize useful features are not the only thing crucial to a business so we make an effort to pay attention to all facets of a software before calculating its final rating.