What is better Hotjar or Freshmarketer? If you need a reliable Conversion Rate Optimization Software product for your business you have to remember to examine a wide range of options. It doesn’t have to be challenging, and can be as simple as matching their functionalities in a table like the one below. You will also get a quick idea how each product performs. For example, on this page you can check Hotjar’s overall score of 9.6 and compare it against Freshmarketer’s score of 8.8; or Hotjar’s user satisfaction level at 98% versus Freshmarketer’s 100% satisfaction score.
The assessment will allow you to identify the strengths and weaknesses of each service, and make up your mind on which fits you requirements better. Beyond the main features, the software which is simple and intuitive is always the better product.
At the moment, the top solutions in our Conversion Rate Optimization Software category are: Hotjar, Moz Pro, SE Ranking.
Hotjar pricing is highly scalable and flexible where you can easily upgrade and downgrade any plan based on your needs. A free trial is available for you to explore the software’s BUSINESS plan features for 15 days at no cost or commitment. Here’s the Hotjar pricing information:
Personal:
Hotjar’s Personal plans are built for enthusiasts, students, and users with low traffic.
BASIC – $0
2,000 page views per day data collection
Unlimited users
Limited reports
Store data for 365 days
PLUS – $29/month
10,000 page views per day data collection
All features of the BASIC plan
30-day money back guarantee
Business
Hotjar’s Business plan is based on the number of pageviews per day. This is the cost if you want to collect data from:
Up to 20,000 pages views per day – $89/month
Up to 50,000 pages views per day – $189/month
Up to 120,000 page views per day – $289/month
Up to 400,000 page views per day – $589/month
Inclusions:
All features of Professional PLUS plan
No Hotjar branding
Advanced features access
Agency
Hotjar’s Agency plan is for agencies and consultants that offer service for their client’s sites. It gives access to an agency account with pricing based on the client account’s site they are managing with a discounted price.
Inclusions:
Central account with unlimited sites for clients
Volume pricing discount
Use own logo for Hotjar interface rebranding
Client users invitation for accessing and managing their data
Hotjar has seamless integrations with the following apps:
Hubspot
Segment
Omniconvert
Optimizely
Meanwhile, Hotjar works right out of the box with one script for the following platforms:
PrestaShop
Instapage
LightCMS
Squarespace
Unbounce
Drupal
Google Tag Manager
HubSpot
Shopify
Magento
Weebly
WordPress
Joomla
Languages Supported
English
Chinese
German
Hindi
Japanese
Spanish
French
Russian
Italian
Dutch
Portugese
Polish
Turkish
Swedish
Arabic
Prominent Clients
Unbounce, Nintendo, Microsoft, Intuit, Autodesk
Available Devices
Windows
Linux
Android
iPhone/iPad
Mac
Web-based
Windows Mobile
Company Size
Small Business
Large Enterprises
Medium Business
Freelancers
Available Support
email
phone
live support
training
tickets
General Info
An analysis and feedback tool aimed to make sense of user behavior on your site to help you improve customer experience. It provides enhanced visibility to your website's performance, user behavior, and user experience. It also includes advanced tools such as heatmaps, conversion funnels, and more.
Company Email
Contact No.
Company's Address
Hotjar Ltd, Level 2
St Julians Business Centre,
3, Elia Zammit Street
St Julians STJ 1000
Malta
Freshmarketer offers four pricing tiers that are billed either monthly or annually. The number of users for the plans is based on the number of “marketing contacts” and not per user.
Free Plan
Up to 100 base contacts
Marketing Activities: Tasks, Appointments, and Notes
Contact Management
CRM Customization: Rename modules, Search
Email Marketing Campaigns
Data Administration
24/5 support
Mobile App for Android and iOS
Growth Plan – $19/user/month (Billed Annually) or $23/user/month (Billed Monthly)
Everything in the Free plan
Up to 2,000 base contacts
Basic Segmentation
Custom Fields
Merge/Clone Records
Drag-and-drop Email Editor
Custom Domains
Marketing Journey Builder
Notifications (In-app, email, mobile phone, desktop)
AI insights
Pro Plan – $89.40 $149/user/month (Billed Annually) or $107.40 $179/user/month (Billed Monthly)
Everything in the Growth plan
Up to 5,000 base contacts
Behavioral Segmentation
Advanced CRM Customization
Time-zone based delivery of emails
IntelliAssign – Round robin method to transfer incoming chat queries to agent
Custom Roles for Access Rights
Enterprise Plan – $179.40 $299/user/month (Billed Annually) or $215.40 $359/user/month (Billed Monthly)
Everything in the Growth plan
Up to 10,000 base contacts
Sales and Marketing Home Dashboard
Auto-profile Enrichment
Transactional Emails
Field-level Permissions
Advanced Metrics
Dedicated Account Manager
Freshmarketer is currently offering a 40% discount on the Pro and Enterprise plans. The discount covers the first 12 months of renewal. Customers will also receive complimentary onboarding services valued at $1000. The offer is valid until February 29, 2024. The discount is applicable for customers who sign up during the specified holiday promotion period and from the holiday landing page.
Freshmarketer users can leverage its app marketplace and its API capabilities to integrate with a number of applications. Some examples of apps it can connect with are:
Website Integration
SMS Integration
Facebook Messenger
WhatsApp
Apple Business Chat
Languages Supported
English
Chinese
German
Hindi
Japanese
Spanish
French
Russian
Italian
Dutch
Portugese
Polish
Turkish
Swedish
Arabic
Prominent Clients
Sears, Saraiva, Mindable
Available Devices
Windows
Linux
Android
iPhone/iPad
Mac
Web-based
Windows Mobile
Company Size
Small Business
Large Enterprises
Medium Business
Freelancers
Available Support
email
phone
live support
training
tickets
General Info
All-in-one conversion rate optimization (CRO) suite designed to help marketing teams deliver more personalized customer experiences at every touchpoint across their lifecycle. With powerful campaigns analytics in Freshmarketer, users gain insights on opens, clicks, and responses to improve engagement and generate quality leads for sales teams.
If you are still having second thoughts about which app will work best in your case it might be a sensible idea to take a look at each service’s social metrics. These metrics are usually an indicator of how popular a given product is and how big is its online presence. For instance Hotjar Twitter profile has currently 5458 followers. At the same time Freshmarketer Twitter is followed by 792 people.
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