What is better Google Analytics or Mixpanel? Finding the perfect Conversion Rate Optimization Software product is all about cross-checking different solutions and figuring out the top program for your specific needs. Our exclusive process gives you a fast look at the general rating of Google Analytics and Mixpanel. For all round quality and performance, Google Analytics scored 8.7, while Mixpanel scored 8.9. On the other hand, for user satisfaction, Google Analytics earned 99%, while Mixpanel earned N/A%.
Below you can also look at their functions, terms, plans, etc. to see which software will be more appropriate for your needs. One key aspect to assess is if the application allows you to enable and disable permissions on different types of users to limit the exposure of any sensitive company data.
Our experts made sure to prepare reviews of all popular Business Intelligence Software products offered out there, but among all the ones we reviewed these three deserved our special attention: Looker, Sisense for Cloud Data Teams, Sisense.
Google Analytics offers a life-time free package for small businesses, allowing them to monitor a single website/mobile app, add a tracking code, and research their audience. In terms of enterprise pricing, the company offers a suite of advanced applications, including Analytics 360, Tag Manager 360, Optimize 360 (beta), Attribution 360, Audience Center 360 (beta), and Data Studio 360 (beta), which can be purchased together or separately, and are priced on quote basis. Make a request to the company to obtain your price.
Google Analytics provides a variety of APIs to collect, configure, and report on user-interactions with your online content. A number of WordPress plugins is also available. Currently, you can make use of the following integrations:
Google Play
Adsense
AdWords
Google Display Network
Google Tag Manager
Google +
Wildfire
Languages Supported
English
Chinese
German
Hindi
Japanese
Spanish
French
Russian
Italian
Dutch
Portugese
Polish
Turkish
Swedish
Arabic
Prominent Clients
Panasonic, Progressive, TransUnion
Available Devices
Windows
Linux
Android
iPhone/iPad
Mac
Web-based
Windows Mobile
Company Size
Small Business
Large Enterprises
Medium Business
Freelancers
Available Support
email
phone
live support
training
tickets
General Info
Google Analytics is a software tool that summarizes data on high-level dashboards enabling you to generate various types of reports.
No Conversion Rate Optimization Software will manate to cover all the requirements of a business. Though core functionalities of Google Analytics and Mixpanel should matter you should also thoroughly explore the integrations provided by each solution. Very often you will already be working with various kinds of B2B software in your company and it’s always more beneficial to select software that integrate well with one another. That way you can guarantee a smooth exchange of information between your teams and apps, which can considerably reduce time devoted to migrating between one solution and the other.
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