What is better Freshmarketer or VWO? Buying the best Conversion Rate Optimization Software product is all about evaluating various solutions and figuring out the top application for your specific needs. Our proprietary system will give you a brief look at the general rating of Freshmarketer and VWO. For overall quality and performance, Freshmarketer scored 8.8, while VWO scored 8.8. On the other hand, for user satisfaction, Freshmarketer earned 100%, while VWO earned 100%.
Below it's also possible to check their functionalities, terms, plans, etc. to see which program will be more appropriate for your needs. One key aspect to evaluate is if the application allows you to enable and disable permissions on various types of users to secure any critical corporate data.
At the moment, the most popular products in our Conversion Rate Optimization Software category are: SE Ranking, Hotjar, Moz Pro.
Freshmarketer offers four pricing tiers that are billed either monthly or annually. The number of users for the plans is based on the number of “marketing contacts” and not per user.
Free Plan
Up to 100 base contacts
Marketing Activities: Tasks, Appointments, and Notes
Contact Management
CRM Customization: Rename modules, Search
Email Marketing Campaigns
Data Administration
24/5 support
Mobile App for Android and iOS
Growth Plan – $19/user/month (Billed Annually) or $23/user/month (Billed Monthly)
Everything in the Free plan
Up to 2,000 base contacts
Basic Segmentation
Custom Fields
Merge/Clone Records
Drag-and-drop Email Editor
Custom Domains
Marketing Journey Builder
Notifications (In-app, email, mobile phone, desktop)
AI insights
Pro Plan – $89.40 $149/user/month (Billed Annually) or $107.40 $179/user/month (Billed Monthly)
Everything in the Growth plan
Up to 5,000 base contacts
Behavioral Segmentation
Advanced CRM Customization
Time-zone based delivery of emails
IntelliAssign – Round robin method to transfer incoming chat queries to agent
Custom Roles for Access Rights
Enterprise Plan – $179.40 $299/user/month (Billed Annually) or $215.40 $359/user/month (Billed Monthly)
Everything in the Growth plan
Up to 10,000 base contacts
Sales and Marketing Home Dashboard
Auto-profile Enrichment
Transactional Emails
Field-level Permissions
Advanced Metrics
Dedicated Account Manager
Freshmarketer is currently offering a 40% discount on the Pro and Enterprise plans. The discount covers the first 12 months of renewal. Customers will also receive complimentary onboarding services valued at $1000. The offer is valid until February 29, 2024. The discount is applicable for customers who sign up during the specified holiday promotion period and from the holiday landing page.
Freshmarketer users can leverage its app marketplace and its API capabilities to integrate with a number of applications. Some examples of apps it can connect with are:
Website Integration
SMS Integration
Facebook Messenger
WhatsApp
Apple Business Chat
Languages Supported
English
Chinese
German
Hindi
Japanese
Spanish
French
Russian
Italian
Dutch
Portugese
Polish
Turkish
Swedish
Arabic
Prominent Clients
Sears, Saraiva, Mindable
Available Devices
Windows
Linux
Android
iPhone/iPad
Mac
Web-based
Windows Mobile
Company Size
Small Business
Large Enterprises
Medium Business
Freelancers
Available Support
email
phone
live support
training
tickets
General Info
All-in-one conversion rate optimization (CRO) suite designed to help marketing teams deliver more personalized customer experiences at every touchpoint across their lifecycle. With powerful campaigns analytics in Freshmarketer, users gain insights on opens, clicks, and responses to improve engagement and generate quality leads for sales teams.
VWO has two products: Conversion Optimization Platform and Testing. The former has to enterprise pricing options while the latter has two. You can look below at these plans’ inclusions to decide which one suits your needs best.
Almost as crucial as useful features and customer support level are pricing packages made available by Freshmarketer and VWO. Even though price should not be a deciding aspect it’s surely an important thing to think about. You should count on a flexible pricing plan that can be matched with your team size and painlessly scaled up when your company develops. Make sure you don’t choose packages that include extra tools that you won’t find useful and always try to get in touch with the vendor directly because enterprises can usually benefit from special pricing. You should also try out a free trial or demo of every app to spend at least some time on actual work with the system. It’s a useful experience that doesn’t require you to spend any money and offers a reliable overview of what it’s like to work with Freshmarketer and VWO.
Page last modified
Why is FinancesOnline free?
FinancesOnline is available for free for all business professionals interested in an efficient way to find top-notch SaaS solutions. We are able to keep our service free of charge thanks to cooperation with some of the vendors, who are willing to pay us for traffic and sales opportunities provided by our website. Please note, that FinancesOnline lists all vendors, we’re not limited only to the ones that pay us, and all software providers have an equal opportunity to get featured in our rankings and comparisons, win awards, gather user reviews, all in our effort to give you reliable advice that will enable you to make well-informed purchase decisions.
