What is better Freshmarketer or CleverTap? Finding the ideal Conversion Rate Optimization Software product is all about assessing different solutions and identifying the top application for your specific needs. Our exclusive process gives you an instant look at the general rating of Freshmarketer and CleverTap. For total quality and performance, Freshmarketer scored 8.8, while CleverTap scored 8.4. On the other hand, for user satisfaction, Freshmarketer earned 100%, while CleverTap earned 100%.
Below it's also possible to look at their features, terms, plans, etc. to determine what software will be more suitable for your situation. One key element to assess is whether the app allows you to enable and disable limitations on various types of users to protect any sensitive corporate data.
Those of you who don't have much time or would like to get a Conversion Rate Optimization Software recommendation from our team may want to try out these top choices for this year: SE Ranking, Hotjar, Moz Pro.
Freshmarketer offers four pricing tiers that are billed either monthly or annually. The number of users for the plans is based on the number of “marketing contacts” and not per user.
Free Plan
Up to 100 base contacts
Marketing Activities: Tasks, Appointments, and Notes
Contact Management
CRM Customization: Rename modules, Search
Email Marketing Campaigns
Data Administration
24/5 support
Mobile App for Android and iOS
Growth Plan – $19/user/month (Billed Annually) or $23/user/month (Billed Monthly)
Everything in the Free plan
Up to 2,000 base contacts
Basic Segmentation
Custom Fields
Merge/Clone Records
Drag-and-drop Email Editor
Custom Domains
Marketing Journey Builder
Notifications (In-app, email, mobile phone, desktop)
AI insights
Pro Plan – $89.40 $149/user/month (Billed Annually) or $107.40 $179/user/month (Billed Monthly)
Everything in the Growth plan
Up to 5,000 base contacts
Behavioral Segmentation
Advanced CRM Customization
Time-zone based delivery of emails
IntelliAssign – Round robin method to transfer incoming chat queries to agent
Custom Roles for Access Rights
Enterprise Plan – $179.40 $299/user/month (Billed Annually) or $215.40 $359/user/month (Billed Monthly)
Everything in the Growth plan
Up to 10,000 base contacts
Sales and Marketing Home Dashboard
Auto-profile Enrichment
Transactional Emails
Field-level Permissions
Advanced Metrics
Dedicated Account Manager
Freshmarketer is currently offering a 40% discount on the Pro and Enterprise plans. The discount covers the first 12 months of renewal. Customers will also receive complimentary onboarding services valued at $1000. The offer is valid until February 29, 2024. The discount is applicable for customers who sign up during the specified holiday promotion period and from the holiday landing page.
Freshmarketer users can leverage its app marketplace and its API capabilities to integrate with a number of applications. Some examples of apps it can connect with are:
Website Integration
SMS Integration
Facebook Messenger
WhatsApp
Apple Business Chat
Languages Supported
English
Chinese
German
Hindi
Japanese
Spanish
French
Russian
Italian
Dutch
Portugese
Polish
Turkish
Swedish
Arabic
Prominent Clients
Sears, Saraiva, Mindable
Available Devices
Windows
Linux
Android
iPhone/iPad
Mac
Web-based
Windows Mobile
Company Size
Small Business
Large Enterprises
Medium Business
Freelancers
Available Support
email
phone
live support
training
tickets
General Info
All-in-one conversion rate optimization (CRO) suite designed to help marketing teams deliver more personalized customer experiences at every touchpoint across their lifecycle. With powerful campaigns analytics in Freshmarketer, users gain insights on opens, clicks, and responses to improve engagement and generate quality leads for sales teams.
CleverTap integrates with the following business systems and applications:
Cordova
Unity
Segment
Parse
Shopify
Magento
Woocommerce
Languages Supported
English
Chinese
German
Hindi
Japanese
Spanish
French
Russian
Italian
Dutch
Portugese
Polish
Turkish
Swedish
Arabic
Prominent Clients
Sony, Samsung, McDonald's
Available Devices
Windows
Linux
Android
iPhone/iPad
Mac
Web-based
Windows Mobile
Company Size
Small Business
Large Enterprises
Medium Business
Freelancers
Available Support
email
phone
live support
training
tickets
General Info
CleverTap delivers a powerful, unified, integrated, and comprehensive behavioral analytics platform that drives engagement that is centered on the end users of your apps.
In case you are still having doubts about which software will be best for your business it might be a good idea to investigate each service’s social metrics. These metrics are usually an indicator of how popular every app is and how wide is its online presence. For instance Freshmarketer Twitter profile has currently 792 followers. At the same time CleverTap Twitter is followed by 4108 people.
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