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Compare Formstack vs. Pardot

If you want to get a quick way to learn which Forms Automation Software product is better, our unique system gives Formstack a score of 8.5 and Pardot a score of 9.0 for overall quality and performance. Furthermore, Formstack is rated at 100%, while Pardot is rated 97% for their user satisfaction level. You can also assess their product details, including features, tools, options, plans, prices, and much more. Check whether the solution lets you to customize at least part of its workflows to ensure the app matches your own business procedures. At this time, the top products in our Survey Software category are: SurveyMonkey, SurveyGizmo, Qualtrics Research Core.
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Formstack

VS

Pardot

VS

FREE DEMO
Formstack screenshot Pardot screenshot
Pricing Page

Total Score

Our Score

8.5 ?

Our Score

9.0 ?

Client Experience

Client Experience

Client Experience

100% ?

Client Experience

97% ?

Price

Price

$39

$1,250

Pricing Model

Pricing Model

Monthly payment | Quote-based Annual Subscription
Full Review

Full Review

General Info

General Info

Use Formstack to build customized online forms with the multifaceted tools and integrations.
Marketing automation software designed to connect with Salesforce CRM to help with marketing and lead generation.
Quick Links
Types of Customers

Types of Customers

Small Business | Large Enterprises | Medium Business | Freelancers Small Business | Large Enterprises | Medium Business
Available Languages

Available Languages

English English
Pricing Page

Pricing Page

Learn more about Formstack pricing Learn more about Pardot pricing
Devices Supported

Devices Supported

Windows
Linux
Android
iPhone/iPad
Mac
Web-based
Windows Mobile
Windows
Linux
Android
iPhone/iPad
Mac
Web-based
Supported Integrations

Supported Integrations

Formstack integrates with the following business systems and applications:

  • Google Sheets
  • MailChimp
  • PayPal
  • Salesforce
  • Act-On
  • Authorize.Net
  • AWeber
  • Boz
  • Beanstream
  • Batchbook
  • Chargify
  • Capsule
  • Campaign Monitor
  • Constant Contact
  • Dropbox
  • Drupal
  • Emma
  • Email Center Pro
  • Dwolla
  • Facebook
  • Google Analytics
  • Google Contacts
  • HelpSpot
  • Google Calender
  • Google Drive
  • HubSpot
  • iContact
  • Highrise
  • Stripe
  • Pardot
  • TypePad
  • WebMerge
  • Zapier
  • Wordpress
  • Zendesk
  • WePay

The Pardot platform can be extended with third party apps using Connectors which allows data to be passed back and forth between the two applications. The following apps and services integrate with Pardot:

  • Google Analytics
  • Google Ads
  • Twitter
  • Facebook
  • LinkedIn
  • Bit.ly
  • UserVoice
  • Twilio
  • Wistia
  • Olark
  • Eventbrite
  • WordPress.org Sites
  • Webinar Services
  • Third-party Site Search
  • Tracking Search Keywords & Competitor SEO
Company's Address

Company's Address

8604 Allisonville Rd. Suite 300
Indianapolis, IN 46250
USA
950 E. Paces Ferry Rd.
Suite 3300
Atlanta, GA 30326
Prominent Clients

Prominent Clients

The Guardian, Delta, Soccer Foundation, Stanford University Coca Cola Enterprises, Unilever, Financial Times
Contact No.

Contact No.

1-855-426-9213
Features

Features

Formstack FEATURES

  • Form Builder
  • Section 508 Compliance
  • Conditional Logic
  • Drag and Drop
  • Form Importer
  • Responsive Forms
  • Themes & CSS
  • Data Collection
  • A/B Testing
  • Analytics
  • API & Webhooks
  • Confirmation & Redirects
  • Data Routing
  • Electronic Signatures
  • Email Logic
  • Field Bottlenecks
  • Field Validation
  • Social Autofill
  • Payments
  • Payment Processors
  • Discount codes
  • Security encryption
  • Multiple Users

Pardot FEATURES

  • Lead management
  • Lead generation
  • Email marketing
  • Email builder
  • Automated engagements
  • Personalized messaging
  • Optimized sending
  • Sales alignment
  • Engage campaigns
  • Real time alerts
  • Activity tracking
  • CRM integration
  • ROI reporting
  • Lifecycle reporting
  • B2B marketing analytics
  • Customizable dashboards
  • Multi-task attribution dashboard
  • Custom views
  • Shareable insights
  • Third party data connection
  • Analytics mobile app
  • Social media marketing
  • Landing page builder
  • Smart forms
  • Organic and paid search
  • Social posting & profiling
Available Support

Available Support

Phone Live Support
Ticket Training
Contact Email

Contact Email

Pricing Info

Pricing Info

Formstack offers a free trial where you can test its functionality, and a variety of SMB and enterprise pricing plans to choose from. Here are the details:

Silver – Starting at $39/month

  • Basic Features
  • Mobile-Friendly Forms
  • 20 Forms
  • 1000 Submissions
  • 5 users

Gold – Starting at $99/month

  • Basic Features
  • Mobile Friendly Forms
  • Approval Workflow
  • Facebook Tab Embed
  • Google Analytics
  • HubSpot Integration
  • Salesforce Integration Social Autofill
  • 100 Forms
  • 10,000 Submissions
  • 10 users

Platinum – Starting at $249/month

  • Basic Features
  • Mobile-Friendly Forms
  • Approval Workflow
  • Facebook Plugin
  • Google Analytics
  • HubSpot Integration
  • A/B Testing
  • Campaign Tracking
  • Field Bottlenecks
  • Priority Support
  • Salesforce Integration
  • Social Autofill
  • 1,000 Forms
  • 100,000 Submissions
  • 25 Users

Pardot offers 3 pricing plans that are billed annually:

GROWTH – $1,250/month/up to 10,000 contacts

  • Email Marketing
  • 50 Forms
  • 50 Landing Pages
  • Tracked Social Posts
  • 50 Automation Rules
  • Variable Tags
  • Engagement Programs
  • Lead Nurturing
  • In-depth Prospect Tracking
  • Lead Deduplication
  • Lead Scoring & Grading
  • ROI Reporting
  • 10 Competitor Monitoring
  • 100 SEO Keyword Monitoring
  • Custom Fields
  • 100 MB File Hosting
  • User Forum
  • On-demand Training Videos
  • Live, Weekly Training
  • User Management
  • Success Specialist Team
  • bit.ly Pro Connector
  • EventBrite Integration
  • Native CRM Integration
  • Olark Chat Integration
  • Webinar Integration
  • 3 SSL Vanity Domains
  • Fully customizable URLs

Included in the plan with additional cost:

  • Multivariate Landing Page Testing
  • Email rendering & Preview Analysis
  • Advanced Dynamic Content
  • Social Profiling & Lookups
  • Advanced Email Analytics
  • Google AdWords Integration
  • Salesforce Engage

PLUS – $2,500/month/up to 10,000 contacts

  • All GROWTH plan features, plus:
  • Forms
  • Landing Pages
  • Integrated Marketing Calendar
  • Email A/B Testing
  • 100 Automation Rules
  • Multiple scoring categories
  • Social Profiling & Lookups
  • Advanced Email Analytics
  • 25 Competitor Monitoring
  • 250 SEO Keyword Monitoring
  • Multi-touch attribution models
  • 25K API Access — Calls per day
  • 500 MB File Hosting
  • 10 SSL Vanity Domains
  • B2B Marketing Analytics

Included in the plan with additional cost:

  • Custom Object Integration
  • Custom user roles and permissions
  • Dedicated IP Address
  • Salesforce Engage

ADVANCED – $4,000/month/up to 10,000 contacts

  • All PLUS plan features, plus:
  • 150 Automation Rules
  • 100 Competitor Monitoring
  • 1000 SEO Keyword Monitoring
  • 100K API Access — Calls per day
  • 10 GB File Hosting
  • Custom user roles and permissions
  • 20 SSL Vanity Domains
  • Dedicated IP Address
  • Salesforce Engage (additional cost)
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QUICK LINKS

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You don’t want exclusively a wide set of functionalities and scalable pricing plans from a well-known Forms Automation Software. Almost as crucial as core features is a top-notch customer support. You want to make sure that if you have any questions about Formstack or Pardot, or you face some problems, or maybe you’ll need to ask for a specific revision or functionality useful to your team you can rely on a responsive and helpful customer support. Examine whether solutions such as phone support, tickets or live chat are provided. Additionally, it’s a big plus if you are able to enjoy personal training or at the very least a knowledge base you can use.