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Comparison of the Top Tech Company Acquisitions: Microsoft, Google, Facebook, Apple and Other Business Giants

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thumbnailIn 2005, Rupert Murdoch, a veteran business giant with a solid reputation in creating empires out of companies was so sure of social media’s future that he bought MySpace for a whopping $580 million.  He couldn’t be any more right… and wrong. Social media was (and is) the future, but the future belongs to Facebook, a college dorm startup founded just a year before the MySpace deal. Years later, Murdoch would sell MySpace for $35 million – in comparison to the buying price this was merely 6% of its original value.

Such is the unpredictable nature of mergers & acquisitions, and that magnitude increases tenfold for technology companies whose hot products today can easily turn sour the next morning. In the latest infographic by our SaaS directory, we make a comparison of the top technology mergers & acquisitions, their best bets and not-so good outcomes.

When your company needs the best accounting software solution, but you don’t have a budget for a fully functional system, a SaaS accounting product might be a good way to deal with that problem. However, you shouldn’t simply choose the best accounting software based only on its features, since there are other important factors to keep in mind and these can have a big influence on how your software will perform. Check out some top accounting software reviews first to get a good idea on what’s available to you.

Accounting software solutions have made business operations a lot easier, especially for those companies that deal with a lot of number-crunching. An accounting software tool records and processes various accounting transactions within functional modules including accounts payable, accounts receivable, trial balance, and payroll. Other robust solutions inventory, invoicing, fixed assets, inventory, and more sophisticated functions. An accounting software solution serves as your company’s accounting information system. There are a countless accounting software solutions in the market right now. However, they vary in complexity as well as cost. As accounting comprises a big element in making critical business decisions, having an accounting solution allows you to have a better view your operations. With an accounting software solution, your company will have excellent accounting, enabling you to better handle your funds, allocate resources appropriately, and invest more wisely.

Here are five of the best accounting software solutions in the market. Quickbooks Pro with’s score of 9.8 makes business accounting easy for small business by providing windows to record business transactions, including check writing, purchase order, and invoices. Intacct with score of 9.6 is an extremely efficient cloud accounting solution that offers a diverse suite of out-of-the-box features that can fit conversion funnels as well as purchase orders.Zoho Expense scored at 9.6 can automate your company’s travel and business expense reporting in a snap, as well as control and streamline approvals. Quickbooks Enterprise scored at 9.5 is designed for medium-sized companies that wants to move away entry-level accounting platforms while at the same time enjoy the same familiarity of a QuickBooks tool. Finally, Xero scored at 9.5 is an online accounting software solution mainly for small businesses, Xero allows you to manage accounts independently and collaborate with accountants in other locations.

Similarly, an ailing Apple in the nineties bought NeXT for $429 million (in comparison to their other purchase this was by far the biggest one), mainly as a tool to bulid trust of their customers by bringing back Steve Jobs at the helm of Apple. Jobs, as we know, was booted out of the company he founded in a boardroom power struggle drama in 1985.

But M&As are mostly about getting a bigger slice of the market. Following its evolution towards web 2.0 Facebook bought Instagram for $1 billion, an app the former can easily develop off its own photo sharing tool. But Facebook sees the bigger picture, to be precise,  Instagram’s 10 million new users in just a year. It’s one of the top three fastest growing social networks today (the others are Pinterest and Tumblr). As for its recent purchase of WhatsApp—$19 billion or 13 times Facebook’s entire 2013 income—the world awaits if it’s a good or bad buy.

An M&A is not always a big source of income as it can even be a losing revenue proposition as long as the acquiring company gets that big slice. Microsoft bought Skype in 2011 for $8.5 billion, never mind that Skype was not making profits. The software giant just needed a voIP to shove in the face of Google Voice and Apple’s FaceTime. But was it a good buy?



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By Jenny Chang

Senior writer at FinancesOnline who writes about a wide range of SaaS and B2B products, including trends and issues on e-commerce, accounting and customer service software. She’s also covered a wide range of topics in business, science, and technology for websites in the U.S., Australia and Singapore, keeping tabs on edge tech like 3D printed health monitoring tattoos and SpaceX’s exploration plans.

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Nova Cash Flow Finance says:

Yes, I agree.I also think that Quickbooks is definitely a great tool. Thanks for sharing this very helpful article.I'll share this to my business owner friends as well.

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FactorLoads says:

Yes, I totally agree with what you said. I think that accounting software solutions have made business operations a lot easier, especially for those companies that deal with a lot of number-crunching. I am using this as well and it definitely help me a lot to do more for my business. Thanks for sharing this article.

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robertstiel says:

Don't forget Groupon. Google offered to buy it but the deals site refused. Where's Groupon now? Gnashing its teeth somewhere regretting a once in a blue moon chance. When almighty Google knocks, you just got to have the whole door open and genuflect with a welcome bow.

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victorhenry says:

In the meantime, Facebook was offered to MySpace some years ago and MySpace passed up the chance. Talk about missed opportunity, nay, devastating missed chance.Big businesses are not immune to myopic vision, even Pepsi was offered to Coca-Cola at one point and the red cola just brushed it off.

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