What is better Backtocart or Freshmarketer? If you want an effective Conversion Rate Optimization Software product for your organization you should make time to compare several solutions. It doesn’t have to be tricky, and can be as quick as matching their functions in a table like the one below. You will also get a good idea how each product works. For instance, on this page you can check Backtocart’s overall score of 8.0 and compare it against Freshmarketer’s score of 8.8; or Backtocart’s user satisfaction level at 100% versus Freshmarketer’s 100% satisfaction score.
The evaluation will help you identify the pros and cons of each software, and make up your mind on which one matches your requirements better. On top of the rich features, the software that is easy to understand and use is always the better product.
In the event you need to quickly locate the optimal Conversion Rate Optimization Software according to our review team we suggest you take a look at these solutions: SE Ranking, Hotjar, Moz Pro.
Cart abandonment software designed to enhance sales conversions by enabling e-commerce businesses to further engage their customers and continue their conversations when they are about to leave without completing their transaction.
Freshmarketer offers four pricing tiers that are billed either monthly or annually. The number of users for the plans is based on the number of “marketing contacts” and not per user.
Free Plan
Up to 100 base contacts
Marketing Activities: Tasks, Appointments, and Notes
Contact Management
CRM Customization: Rename modules, Search
Email Marketing Campaigns
Data Administration
24/5 support
Mobile App for Android and iOS
Growth Plan – $19/user/month (Billed Annually) or $23/user/month (Billed Monthly)
Everything in the Free plan
Up to 2,000 base contacts
Basic Segmentation
Custom Fields
Merge/Clone Records
Drag-and-drop Email Editor
Custom Domains
Marketing Journey Builder
Notifications (In-app, email, mobile phone, desktop)
AI insights
Pro Plan – $89.40 $149/user/month (Billed Annually) or $107.40 $179/user/month (Billed Monthly)
Everything in the Growth plan
Up to 5,000 base contacts
Behavioral Segmentation
Advanced CRM Customization
Time-zone based delivery of emails
IntelliAssign – Round robin method to transfer incoming chat queries to agent
Custom Roles for Access Rights
Enterprise Plan – $179.40 $299/user/month (Billed Annually) or $215.40 $359/user/month (Billed Monthly)
Everything in the Growth plan
Up to 10,000 base contacts
Sales and Marketing Home Dashboard
Auto-profile Enrichment
Transactional Emails
Field-level Permissions
Advanced Metrics
Dedicated Account Manager
Freshmarketer is currently offering a 40% discount on the Pro and Enterprise plans. The discount covers the first 12 months of renewal. Customers will also receive complimentary onboarding services valued at $1000. The offer is valid until February 29, 2024. The discount is applicable for customers who sign up during the specified holiday promotion period and from the holiday landing page.
Freshmarketer users can leverage its app marketplace and its API capabilities to integrate with a number of applications. Some examples of apps it can connect with are:
Website Integration
SMS Integration
Facebook Messenger
WhatsApp
Apple Business Chat
Languages Supported
English
Chinese
German
Hindi
Japanese
Spanish
French
Russian
Italian
Dutch
Portugese
Polish
Turkish
Swedish
Arabic
Prominent Clients
Sears, Saraiva, Mindable
Available Devices
Windows
Linux
Android
iPhone/iPad
Mac
Web-based
Windows Mobile
Company Size
Small Business
Large Enterprises
Medium Business
Freelancers
Available Support
email
phone
live support
training
tickets
General Info
All-in-one conversion rate optimization (CRO) suite designed to help marketing teams deliver more personalized customer experiences at every touchpoint across their lifecycle. With powerful campaigns analytics in Freshmarketer, users gain insights on opens, clicks, and responses to improve engagement and generate quality leads for sales teams.
Both Backtocart and Freshmarketer were tested by a team of reliable SaaS experts who carried out a full examination of all key aspects of each product. Their ultimate rating was calculated by means of unique SmartScore system that provides a separate partial score to each component including: main functionalities, client support, mobile support, security, client satisfaction and market presence. We know useful features are not the only factor important to a business so we make sure we pay attention to all aspects of a product before giving it a final score.
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