What is better Attribution or Freshmarketer? With various features, pricing, details, and more to evaluate, choosing the right Conversion Rate Optimization Software for your organization is tricky. But by working with our system, it is simple to match the features of Attribution and Freshmarketer as well as their general score, respectively as: 6.9 and 8.8 for overall score and 98% and 100% for user satisfaction.
You can also evaluate them feature by feature and find out which application is a better fit for your enterprise. Don’t forget to get a trial version first prior to opting in for a plan to get a firsthand experience how the solution performs in real setting.
Our experts made sure to review all popular Conversion Rate Optimization Software solutions available out there, but among them these three deserved our special attention: Moz Pro, Hotjar, SE Ranking.
Attribution offers several SMB and enterprise pricing plans for users to choose from. Give the details a look, and select the best plan for your company:
Attribution Free Plan
For Developers
1000 Base MTU (Monthly Tracked Users)
Limited to 20,000 Events
1 Project/Site
1 Seat
6-Month Data Storage
Daily Data Refresh
2 Channel Integrations
Email Support
Attribution Startup Plan
$79/mo.
15,000 Base MTU (Monthly Tracked Users)
$5 per 1k MTU
Up to 300,000 Events
2 Projects/Sites
3 Seats
14-Month Data Storage
Daily Data Refresh
3 Channel Integrations
Email Support
Attribution Business Plan
$399/mo.
100,000 Base MTU (Monthly Tracked Users)
$4 per 1k MTU
Up to 2,000,000 Events
6 Projects/Sites
10 Seats
26-Month Data Storage
Hourly Data Refresh
Unlimited Channel Integrations
Duplicate Channels
Email Support
Support – 2 Hours Per Month
Product Training (only available on annual plan)
API Access (only available on annual plan)
Custom Attribution (only available on annual plan)
Attribution Enterprise Plan
$999/mo.
350,000 Base MTU (Monthly Tracked Users)
$3 per 1k MTU
Up to 7,000,000 Events
Unlimited Projects/Sites
Unlimited Seats
40-Month Data Storage
10-Minute Data Refresh
Unlimited Channel Integrations
Duplicate Channels
Dedicated CSR
Support – 2 Hours Per Month
Product Training (only available on annual plan)
API Access (only available on annual plan)
Custom Attribution (only available on annual plan)
An attribution modeling software for businesses and companies of all sizes; providing the capability to track real ROI (return on investment) and RoAS (return on ad spend).
Freshmarketer offers four pricing tiers that are billed either monthly or annually. The number of users for the plans is based on the number of “marketing contacts” and not per user.
Free Plan
Up to 100 base contacts
Marketing Activities: Tasks, Appointments, and Notes
Contact Management
CRM Customization: Rename modules, Search
Email Marketing Campaigns
Data Administration
24/5 support
Mobile App for Android and iOS
Growth Plan – $19/user/month (Billed Annually) or $23/user/month (Billed Monthly)
Everything in the Free plan
Up to 2,000 base contacts
Basic Segmentation
Custom Fields
Merge/Clone Records
Drag-and-drop Email Editor
Custom Domains
Marketing Journey Builder
Notifications (In-app, email, mobile phone, desktop)
AI insights
Pro Plan – $89.40 $149/user/month (Billed Annually) or $107.40 $179/user/month (Billed Monthly)
Everything in the Growth plan
Up to 5,000 base contacts
Behavioral Segmentation
Advanced CRM Customization
Time-zone based delivery of emails
IntelliAssign – Round robin method to transfer incoming chat queries to agent
Custom Roles for Access Rights
Enterprise Plan – $179.40 $299/user/month (Billed Annually) or $215.40 $359/user/month (Billed Monthly)
Everything in the Growth plan
Up to 10,000 base contacts
Sales and Marketing Home Dashboard
Auto-profile Enrichment
Transactional Emails
Field-level Permissions
Advanced Metrics
Dedicated Account Manager
Freshmarketer is currently offering a 40% discount on the Pro and Enterprise plans. The discount covers the first 12 months of renewal. Customers will also receive complimentary onboarding services valued at $1000. The offer is valid until February 29, 2024. The discount is applicable for customers who sign up during the specified holiday promotion period and from the holiday landing page.
Freshmarketer users can leverage its app marketplace and its API capabilities to integrate with a number of applications. Some examples of apps it can connect with are:
Website Integration
SMS Integration
Facebook Messenger
WhatsApp
Apple Business Chat
Languages Supported
English
Chinese
German
Hindi
Japanese
Spanish
French
Russian
Italian
Dutch
Portugese
Polish
Turkish
Swedish
Arabic
Prominent Clients
Sears, Saraiva, Mindable
Available Devices
Windows
Linux
Android
iPhone/iPad
Mac
Web-based
Windows Mobile
Company Size
Small Business
Large Enterprises
Medium Business
Freelancers
Available Support
email
phone
live support
training
tickets
General Info
All-in-one conversion rate optimization (CRO) suite designed to help marketing teams deliver more personalized customer experiences at every touchpoint across their lifecycle. With powerful campaigns analytics in Freshmarketer, users gain insights on opens, clicks, and responses to improve engagement and generate quality leads for sales teams.
Both Attribution and Freshmarketer were evaluated by a team of independent SaaS experts who prepared a full study of all important aspects of every software. Their final rating was calculated by means of unique SmartScore algorithm that provides an individual partial score to every component including: main features, customer support, mobile support, security, customer satisfaction and market presence. Here at FinancesOnline we realize useful features are not the only thing important to a company so we make sure we pay attention to all sides of a software prior to coming up with its final rating.
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