What is better ActiveTrail or Zoho Marketing Automation? If you want a reliable Marketing Software product for your organization you have to remember to evaluate different options. It doesn’t have to be complex, and can be as straightforward as matching their functionalities in a table like the one below. You will also get a good idea how each product performs. For instance, on this page you can find ActiveTrail’s overall score of 9.1 and compare it against Zoho Marketing Automation’s score of 9.0; or ActiveTrail’s user satisfaction level at 100% versus Zoho Marketing Automation’s 98% satisfaction score.
The evaluation will help you see the strengths and weaknesses of each software, and decide which fits you requirements better. Beyond the rich features, the application that is easy to understand and use is always the better product.
Those of you who want to save some time or could use a Marketing Automation Software suggestion from our team may want to investigate these top choices for this year: HubSpot Marketing Hub, Pardot, Brevo.
ActiveTrail offers several SMB and enterprise pricing plans to meet the needs of different users. Give the details a look, and select the best plan for your business:
Monthly Plans
Up to 500 Contacts – $7.00/month billing
Up to 1,000 Contacts – $12.00/month billing
Up to 2,500 Contacts – $24.00/month billing
Up to 5,000 Contacts – $38.00/month billing
Up to 10,000 Contacts – $55.00/month billing
Up to 20,000 Contacts – $101.00/month billing
Up to 40,000 Contacts – $160.00/month billing
Up to 60,000 Contacts – $194.00/month billing
For more contacts get a quote from the vendor
All monthly plans enable users to send unlimited emails and give them access to all ActiveTrail features.
Email Packages
1,000 Emails – $25.00 (0.025¢ per email)
2,500 Emails – $49.00 (0.019¢ per email)
5,000 Emails – $79.00 (0.015¢ per email)
7,500 Emails – $109.00 (0.014¢ per email)
10,000 Emails – $139.00 (0.013¢ per email)
20,000 Emails – $199.00 (0.009¢ per email)
50,000 Emails – $349.00 (0.006¢ per email)
100,000 Emails – $629.00 (0.006¢ per email)
For more emails get a quote from the vendor
SMS Packages
500 SMS – $41.00 (0.083¢ per SMS)
1,000 SMS – $78.00 (0.078¢ per SMS)
3,000 SMS – $218.00 (0.07¢ per SMS)
5,000 SMS – $344.00 (0.06¢ per SMS)
10,000 SMS – $643.00 (0.0644¢ per SMS)
25,000 SMS – $1,511.00 (0.0605¢ per SMS)
For more SMS get a quote from the vendor
SMS messaging to the USA not available yet.
ActiveTrail also offers tailored pricing for custom plans.
ActiveTrail clients gain access to the application’s RESTFUL API and Webhooks that allow them to integrate with numerous systems such as:
Salesforce
Zapier
Facebook
Wordpress
Magento
Shopify
Prestashop
Paypal
Languages Supported
English
Chinese
German
Hindi
Japanese
Spanish
French
Russian
Italian
Dutch
Portugese
Polish
Turkish
Swedish
Arabic
Prominent Clients
Perion, Medispec, Crocs
Available Devices
Windows
Linux
Android
iPhone/iPad
Mac
Web-based
Windows Mobile
Company Size
Small Business
Large Enterprises
Medium Business
Freelancers
Available Support
email
phone
live support
training
tickets
General Info
A comprehensive marketing automation software for marketers who are still navigating the complexity of automated email and SMS marketing campaigns. ActiveTrail offers modern tools for multichannel marketing including A/B testing, pixel tracker, survey tools, and more. It also provides customizable landing pages and templates for email and SMS campaigns.
Zoho Marketing Automation offers two different pricing plans, depending on the features that you will be needing. Should you wish to learn more about what its features have to offer before committing to a subscription package, the vendor also offers a free trial plan.
Standard Plan – $23/month (billed annually) or $29/month (billed monthly)
Unlimited automated emails
Limited number of visitors
Multiple touchpoint support
Lead management
Behavior tracking on website
Goals and events
Basic journey templates
Basic lead journeys with reports
Lead path tracing
Lead scoring
Customized lead journey goals
Webinar promotion management
Event promotion management
Ecommerce marketing tools
Marketing tools for SMS
Marketing planner
Survey campaigns
Premium Plan – $46/month (billed annually) or $58/month (billed monthly)
Zoho Marketing Automation can connect with all the apps in the Zoho Suite, making it a boon to existing customers of the vendor. Moreover, it is also built to blend well with your existing software ecosystem as it seamlessly integrates with a variety of third-party solutions, including:
Facebook
Twitter
Tumblr
LinkedIn
Google
Google Drive
Google Photos
Flickr
Giphy
Bigstock
Unsplash
Twilio
Message Media
Clickatell
SMS-Magic
Bulk SMS
MessageBird
Salesforce
SugarCRM
Dropbox
Evernote
One Drive
Box
Zendesk
Eventbrite
Survey Monkey
Office 365
Gotowebinar
Gravatar
Paypal
Wistia
Languages Supported
English
Chinese
German
Hindi
Japanese
Spanish
French
Russian
Italian
Dutch
Portugese
Polish
Turkish
Swedish
Arabic
Prominent Clients
Available Devices
Windows
Linux
Android
iPhone/iPad
Mac
Web-based
Windows Mobile
Company Size
Small Business
Large Enterprises
Medium Business
Freelancers
Available Support
email
phone
live support
training
tickets
General Info
A comprehensive marketing automation system that enables marketing teams to manage leads, track website behavior, and personalize customer journeys. It also provides solutions for lead generation, improving conversions, and running multichannel marketing campaigns. In addition, Zoho Marketing Automation generates detailed reports, tracks app user behavior, and calculates a plan's ROI.
In case you are still having doubts about which software will be best in your case it may be a good idea to examine each service’s social metrics. Such metrics are frequently a way to see how popular each app is and how extensive is its online presence. For example, in case of Facebook ActiveTrail has 3749 likes on their official page while Zoho Marketing Automation profile is liked by 0 people.
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