What is better ActiveTrail or Zoho Marketing Automation? Today’s enterprises require the best Marketing Software product to stay competitive. On this page we help you with choosing the best service, by allowing you to compare ActiveTrail and Zoho Marketing Automation down to the very details of their individual offers.
It's also possible to check our total scoring values, which rate the software all round quality and performance. ActiveTrail got a 9.1 score, while Zoho Marketing Automation has a score of 9.0. Likewise, you may compare their general user satisfaction rating: 100% (ActiveTrail) against 98% (Zoho Marketing Automation). Remember to select the software that best matches your top issues, not the solution with the most robust features.
We realize that not all businesses have enough time to scrutinize dozens of different solutions, so we came up with a list of recommendations that you may find useful. Our top selections for the Marketing Automation Software category are: Pardot, Brevo, HubSpot Marketing Hub.
ActiveTrail offers several SMB and enterprise pricing plans to meet the needs of different users. Give the details a look, and select the best plan for your business:
Monthly Plans
Up to 500 Contacts – $7.00/month billing
Up to 1,000 Contacts – $12.00/month billing
Up to 2,500 Contacts – $24.00/month billing
Up to 5,000 Contacts – $38.00/month billing
Up to 10,000 Contacts – $55.00/month billing
Up to 20,000 Contacts – $101.00/month billing
Up to 40,000 Contacts – $160.00/month billing
Up to 60,000 Contacts – $194.00/month billing
For more contacts get a quote from the vendor
All monthly plans enable users to send unlimited emails and give them access to all ActiveTrail features.
Email Packages
1,000 Emails – $25.00 (0.025¢ per email)
2,500 Emails – $49.00 (0.019¢ per email)
5,000 Emails – $79.00 (0.015¢ per email)
7,500 Emails – $109.00 (0.014¢ per email)
10,000 Emails – $139.00 (0.013¢ per email)
20,000 Emails – $199.00 (0.009¢ per email)
50,000 Emails – $349.00 (0.006¢ per email)
100,000 Emails – $629.00 (0.006¢ per email)
For more emails get a quote from the vendor
SMS Packages
500 SMS – $41.00 (0.083¢ per SMS)
1,000 SMS – $78.00 (0.078¢ per SMS)
3,000 SMS – $218.00 (0.07¢ per SMS)
5,000 SMS – $344.00 (0.06¢ per SMS)
10,000 SMS – $643.00 (0.0644¢ per SMS)
25,000 SMS – $1,511.00 (0.0605¢ per SMS)
For more SMS get a quote from the vendor
SMS messaging to the USA not available yet.
ActiveTrail also offers tailored pricing for custom plans.
ActiveTrail clients gain access to the application’s RESTFUL API and Webhooks that allow them to integrate with numerous systems such as:
Salesforce
Zapier
Facebook
Wordpress
Magento
Shopify
Prestashop
Paypal
Languages Supported
English
Chinese
German
Hindi
Japanese
Spanish
French
Russian
Italian
Dutch
Portugese
Polish
Turkish
Swedish
Arabic
Prominent Clients
Perion, Medispec, Crocs
Available Devices
Windows
Linux
Android
iPhone/iPad
Mac
Web-based
Windows Mobile
Company Size
Small Business
Large Enterprises
Medium Business
Freelancers
Available Support
email
phone
live support
training
tickets
General Info
A comprehensive marketing automation software for marketers who are still navigating the complexity of automated email and SMS marketing campaigns. ActiveTrail offers modern tools for multichannel marketing including A/B testing, pixel tracker, survey tools, and more. It also provides customizable landing pages and templates for email and SMS campaigns.
Zoho Marketing Automation offers two different pricing plans, depending on the features that you will be needing. Should you wish to learn more about what its features have to offer before committing to a subscription package, the vendor also offers a free trial plan.
Standard Plan – $23/month (billed annually) or $29/month (billed monthly)
Unlimited automated emails
Limited number of visitors
Multiple touchpoint support
Lead management
Behavior tracking on website
Goals and events
Basic journey templates
Basic lead journeys with reports
Lead path tracing
Lead scoring
Customized lead journey goals
Webinar promotion management
Event promotion management
Ecommerce marketing tools
Marketing tools for SMS
Marketing planner
Survey campaigns
Premium Plan – $46/month (billed annually) or $58/month (billed monthly)
Zoho Marketing Automation can connect with all the apps in the Zoho Suite, making it a boon to existing customers of the vendor. Moreover, it is also built to blend well with your existing software ecosystem as it seamlessly integrates with a variety of third-party solutions, including:
Facebook
Twitter
Tumblr
LinkedIn
Google
Google Drive
Google Photos
Flickr
Giphy
Bigstock
Unsplash
Twilio
Message Media
Clickatell
SMS-Magic
Bulk SMS
MessageBird
Salesforce
SugarCRM
Dropbox
Evernote
One Drive
Box
Zendesk
Eventbrite
Survey Monkey
Office 365
Gotowebinar
Gravatar
Paypal
Wistia
Languages Supported
English
Chinese
German
Hindi
Japanese
Spanish
French
Russian
Italian
Dutch
Portugese
Polish
Turkish
Swedish
Arabic
Prominent Clients
Available Devices
Windows
Linux
Android
iPhone/iPad
Mac
Web-based
Windows Mobile
Company Size
Small Business
Large Enterprises
Medium Business
Freelancers
Available Support
email
phone
live support
training
tickets
General Info
A comprehensive marketing automation system that enables marketing teams to manage leads, track website behavior, and personalize customer journeys. It also provides solutions for lead generation, improving conversions, and running multichannel marketing campaigns. In addition, Zoho Marketing Automation generates detailed reports, tracks app user behavior, and calculates a plan's ROI.
In the event you are still having doubts about which app will be best for your company it may be a sound idea to analyze each service’s social metrics. These metrics are usually an indicator of how popular each app is and how wide is its online presence. For example ActiveTrail Twitter account has currently 5175 followers. At the same time Zoho Marketing Automation Twitter is followed by 83036 users.
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