What is better ActiveTrail or iContact? If you want an effective Marketing Software product for your company you have to take time to evaluate several solutions. It doesn’t have to be complex, and can be as simple as matching their features in a table like the one below. You will also get a good idea how each product works. As an example, on this page you can see ActiveTrail’s overall score of 9.1 and compare it against iContact’s score of 9.2; or ActiveTrail’s user satisfaction level at 100% versus iContact’s 100% satisfaction score.
The evaluation will help you see the good and bad points of each service, and decide which suits you requirements better. On top of the robust features, the software that’s simple to grasp and use is always the better product.
People who want to save some time or need a Marketing Automation Software suggestion from our experts might want to take a look at these top choices for this year: HubSpot Marketing Hub, Brevo, Pardot.
ActiveTrail offers several SMB and enterprise pricing plans to meet the needs of different users. Give the details a look, and select the best plan for your business:
Monthly Plans
Up to 500 Contacts – $7.00/month billing
Up to 1,000 Contacts – $12.00/month billing
Up to 2,500 Contacts – $24.00/month billing
Up to 5,000 Contacts – $38.00/month billing
Up to 10,000 Contacts – $55.00/month billing
Up to 20,000 Contacts – $101.00/month billing
Up to 40,000 Contacts – $160.00/month billing
Up to 60,000 Contacts – $194.00/month billing
For more contacts get a quote from the vendor
All monthly plans enable users to send unlimited emails and give them access to all ActiveTrail features.
Email Packages
1,000 Emails – $25.00 (0.025¢ per email)
2,500 Emails – $49.00 (0.019¢ per email)
5,000 Emails – $79.00 (0.015¢ per email)
7,500 Emails – $109.00 (0.014¢ per email)
10,000 Emails – $139.00 (0.013¢ per email)
20,000 Emails – $199.00 (0.009¢ per email)
50,000 Emails – $349.00 (0.006¢ per email)
100,000 Emails – $629.00 (0.006¢ per email)
For more emails get a quote from the vendor
SMS Packages
500 SMS – $41.00 (0.083¢ per SMS)
1,000 SMS – $78.00 (0.078¢ per SMS)
3,000 SMS – $218.00 (0.07¢ per SMS)
5,000 SMS – $344.00 (0.06¢ per SMS)
10,000 SMS – $643.00 (0.0644¢ per SMS)
25,000 SMS – $1,511.00 (0.0605¢ per SMS)
For more SMS get a quote from the vendor
SMS messaging to the USA not available yet.
ActiveTrail also offers tailored pricing for custom plans.
ActiveTrail clients gain access to the application’s RESTFUL API and Webhooks that allow them to integrate with numerous systems such as:
Salesforce
Zapier
Facebook
Wordpress
Magento
Shopify
Prestashop
Paypal
Languages Supported
English
Chinese
German
Hindi
Japanese
Spanish
French
Russian
Italian
Dutch
Portugese
Polish
Turkish
Swedish
Arabic
Prominent Clients
Perion, Medispec, Crocs
Available Devices
Windows
Linux
Android
iPhone/iPad
Mac
Web-based
Windows Mobile
Company Size
Small Business
Large Enterprises
Medium Business
Freelancers
Available Support
email
phone
live support
training
tickets
General Info
A comprehensive marketing automation software for marketers who are still navigating the complexity of automated email and SMS marketing campaigns. ActiveTrail offers modern tools for multichannel marketing including A/B testing, pixel tracker, survey tools, and more. It also provides customizable landing pages and templates for email and SMS campaigns.
iContact offers three pricing plans with the option for a monthly billing or annual prepay. Prices vary depending on the plans and the number of subscribers for that particular plan. Users can visit the website to see the full comparison of the pricing plans.
iContact offers integration with the following third-party applications:
HubSpot CRM
Eventbrite
WordPress
Playable
EmailHeatmaps
Zapier
Acuity Scheduling
Big Cartel
BigCommerce
Bloom Intelligence
Calendly
ClickFunnels
Copper
Digital Product Delivery
Facebook Lead Ads
Follow Up Boss
Formstack
Gmail
Google Contacts
Google Forms
Google Sheets
Gravity Forms
Jotform
Kajabi
Kickbox
Leadpages
LeadsBridge
LiveChat
Microsoft Outlook
Nimble
PayPal
Pipedrive
Salesforce Lightning
Shopify
Simpletix
Squarespace
Stripe
SurveyMonkey
Teachable
Typeform
Unbounce
Webflow
Wix Automations
WooCommerce
Wufoo
Zoho CRM
Zoom
Languages Supported
English
Chinese
German
Hindi
Japanese
Spanish
French
Russian
Italian
Dutch
Portugese
Polish
Turkish
Swedish
Arabic
Prominent Clients
SpiritLine Cruises, Habitat for Humanity, Wake Forest University
Available Devices
Windows
Linux
Android
iPhone/iPad
Mac
Web-based
Windows Mobile
Company Size
Small Business
Large Enterprises
Medium Business
Freelancers
Available Support
email
phone
live support
training
tickets
General Info
iContact is a user-friendly email marketing tool that provides analytics, segmentation, automation, and editable templates to maximize email campaigns.
All the data, information and statistics that we shared in this table were collected from official vendor sites, advertising resources available online, actual experience from real customers as well as our own hands-on use of every software by a professional reviewer. We put a lot of effort to extensively analyze every software, as a result we not only examine it internally, but we also compare our results with opinions of other people from the B2B community.
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