What is better Active Conversion or Freshmarketer? If you’re experiencing a tough time choosing the right Conversion Rate Optimization Software product for your circumstances, it’s a good idea to compare and contrast the available software and determine which tool offers more positive aspects. For example, here you can review Active Conversion (overall score: 7.5; user rating: 98%) vs. Freshmarketer (overall score: 8.8; user rating: 100%) for their overall performance.
It's also possible to see which one provides more features that you need or which has more flexible pricing plans for your current budget constraints. Using a clear table to evaluate their features will significantly improve the possibility of obtaining the best product for your company. Look closely at other factors of the software for example intuitiveness, adaptability, scalability, and pricing plans.
As of now, the best solutions in our Marketing Software category are: Semrush, HubSpot Marketing Hub, SE Ranking.
Active Conversion’s payment plans are available only by quote. In order to get yours, please contact the vendor and specify the needs of your business.
Freshmarketer offers four pricing tiers that are billed either monthly or annually. The number of users for the plans is based on the number of “marketing contacts” and not per user.
Free Plan
Up to 100 base contacts
Marketing Activities: Tasks, Appointments, and Notes
Contact Management
CRM Customization: Rename modules, Search
Email Marketing Campaigns
Data Administration
24/5 support
Mobile App for Android and iOS
Growth Plan – $19/user/month (Billed Annually) or $23/user/month (Billed Monthly)
Everything in the Free plan
Up to 2,000 base contacts
Basic Segmentation
Custom Fields
Merge/Clone Records
Drag-and-drop Email Editor
Custom Domains
Marketing Journey Builder
Notifications (In-app, email, mobile phone, desktop)
AI insights
Pro Plan – $89.40 $149/user/month (Billed Annually) or $107.40 $179/user/month (Billed Monthly)
Everything in the Growth plan
Up to 5,000 base contacts
Behavioral Segmentation
Advanced CRM Customization
Time-zone based delivery of emails
IntelliAssign – Round robin method to transfer incoming chat queries to agent
Custom Roles for Access Rights
Enterprise Plan – $179.40 $299/user/month (Billed Annually) or $215.40 $359/user/month (Billed Monthly)
Everything in the Growth plan
Up to 10,000 base contacts
Sales and Marketing Home Dashboard
Auto-profile Enrichment
Transactional Emails
Field-level Permissions
Advanced Metrics
Dedicated Account Manager
Freshmarketer is currently offering a 40% discount on the Pro and Enterprise plans. The discount covers the first 12 months of renewal. Customers will also receive complimentary onboarding services valued at $1000. The offer is valid until February 29, 2024. The discount is applicable for customers who sign up during the specified holiday promotion period and from the holiday landing page.
Freshmarketer users can leverage its app marketplace and its API capabilities to integrate with a number of applications. Some examples of apps it can connect with are:
Website Integration
SMS Integration
Facebook Messenger
WhatsApp
Apple Business Chat
Languages Supported
English
Chinese
German
Hindi
Japanese
Spanish
French
Russian
Italian
Dutch
Portugese
Polish
Turkish
Swedish
Arabic
Prominent Clients
Sears, Saraiva, Mindable
Available Devices
Windows
Linux
Android
iPhone/iPad
Mac
Web-based
Windows Mobile
Company Size
Small Business
Large Enterprises
Medium Business
Freelancers
Available Support
email
phone
live support
training
tickets
General Info
All-in-one conversion rate optimization (CRO) suite designed to help marketing teams deliver more personalized customer experiences at every touchpoint across their lifecycle. With powerful campaigns analytics in Freshmarketer, users gain insights on opens, clicks, and responses to improve engagement and generate quality leads for sales teams.
You shouldn’t expect only a broad range of functionalities and flexible pricing packages from a popular Conversion Rate Optimization Software. Almost as essential as main features is a quality customer support. You want to make sure that if you have any questions about Active Conversion or Freshmarketer, or you struggle with some problems, or perhaps you’ll want to ask for a specific change or functionality useful to your team you can count on a responsive and helpful customer support. See if solutions such as phone support, tickets or live chat are provided. It’s also a significant advantage if you are able to enjoy individual training or at the very least a knowledge base you can use.
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