What is better AB Tasty or Freshmarketer? It’s a good idea to use our scoring system to help you get a general idea which Conversion Rate Optimization Software product is better for your business. For overall product quality, AB Tasty earned 8.2 points, while Freshmarketer received 8.8 points. Meanwhile, for user satisfaction, AB Tasty scored 97%, while Freshmarketer scored 100%.
Details about their features, tools, supported platforms, customer support, plus more are available below to give you a more versatile review. Keep in mind to purchase only the functions that you need to avoid wasting cash for features that are unnecessary.
We are aware that not all people have the time to scrutinize dozens of different products, so we prepared a list of recommendations that you may find useful. Our top choices for the Test Management Software category are: PractiTest, ALM/Quality Center, HP Quality Center.
Freshmarketer offers four pricing tiers that are billed either monthly or annually. The number of users for the plans is based on the number of “marketing contacts” and not per user.
Free Plan
Up to 100 base contacts
Marketing Activities: Tasks, Appointments, and Notes
Contact Management
CRM Customization: Rename modules, Search
Email Marketing Campaigns
Data Administration
24/5 support
Mobile App for Android and iOS
Growth Plan – $19/user/month (Billed Annually) or $23/user/month (Billed Monthly)
Everything in the Free plan
Up to 2,000 base contacts
Basic Segmentation
Custom Fields
Merge/Clone Records
Drag-and-drop Email Editor
Custom Domains
Marketing Journey Builder
Notifications (In-app, email, mobile phone, desktop)
AI insights
Pro Plan – $89.40 $149/user/month (Billed Annually) or $107.40 $179/user/month (Billed Monthly)
Everything in the Growth plan
Up to 5,000 base contacts
Behavioral Segmentation
Advanced CRM Customization
Time-zone based delivery of emails
IntelliAssign – Round robin method to transfer incoming chat queries to agent
Custom Roles for Access Rights
Enterprise Plan – $179.40 $299/user/month (Billed Annually) or $215.40 $359/user/month (Billed Monthly)
Everything in the Growth plan
Up to 10,000 base contacts
Sales and Marketing Home Dashboard
Auto-profile Enrichment
Transactional Emails
Field-level Permissions
Advanced Metrics
Dedicated Account Manager
Freshmarketer is currently offering a 40% discount on the Pro and Enterprise plans. The discount covers the first 12 months of renewal. Customers will also receive complimentary onboarding services valued at $1000. The offer is valid until February 29, 2024. The discount is applicable for customers who sign up during the specified holiday promotion period and from the holiday landing page.
Freshmarketer users can leverage its app marketplace and its API capabilities to integrate with a number of applications. Some examples of apps it can connect with are:
Website Integration
SMS Integration
Facebook Messenger
WhatsApp
Apple Business Chat
Languages Supported
English
Chinese
German
Hindi
Japanese
Spanish
French
Russian
Italian
Dutch
Portugese
Polish
Turkish
Swedish
Arabic
Prominent Clients
Sears, Saraiva, Mindable
Available Devices
Windows
Linux
Android
iPhone/iPad
Mac
Web-based
Windows Mobile
Company Size
Small Business
Large Enterprises
Medium Business
Freelancers
Available Support
email
phone
live support
training
tickets
General Info
All-in-one conversion rate optimization (CRO) suite designed to help marketing teams deliver more personalized customer experiences at every touchpoint across their lifecycle. With powerful campaigns analytics in Freshmarketer, users gain insights on opens, clicks, and responses to improve engagement and generate quality leads for sales teams.
Both AB Tasty and Freshmarketer were tested by a team of reliable B2B experts who conducted a thorough examination of all important aspects of each app. Their final rating was prepared using our unique SmartScore model which gives an individual partial score to each element such as: main functionalities, client support, mobile support, security, user satisfaction as well as reviews in other media. Here at FinancesOnline we know useful features are not the only aspect essential to a company so we do our best to pay attention to all sides of a service before coming up with its final rating.
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