Compare Outbrain vs. Woopra

When you need an effective Marketing Software product for your company you have to make time to evaluate various solutions. It doesn’t have to be challenging, and can be as quick as matching their traits in a table like the one below. You will also get a good idea how each product functions. For instance, on this page you can check Woopra’s overall score of 8.8 and compare it against Outbrain’s score of 9.0; or Woopra’s user satisfaction level at 95% versus Outbrain’s 98% satisfaction score. The assessment will help you spot the strengths and weaknesses of each software, and decide which one matches your requirements better. On top of the rich features, the solution that is easy to understand and use is always the better product. Our team put a lot of effort to review all popular Business Intelligence Software services available on the market, but among them these three deserved our special attention: Looker, ReportPlus, Sisense.
Software

Outbrain

VS

Woopra

VS

Outbrain screenshot Woopra screenshot
Pricing Page

Our Score

Our Score

9.0 ?

Our Score

8.8 ?

Client Satisfaction

Client Satisfaction

Client Satisfaction

96% ?

Client Satisfaction

95% ?

Cost

Cost

By quote

$79.95

Pricing Type

Pricing Type

Quote-based Free | Monthly payment | Annual Subscription | Quote-based
Detailed Review

Detailed Review

Overview

Overview

Outbrain is a popular content discovery platform that aims to deliver relevant content to audiences while helping publishers and businesses understand their audiences as well.
Woopra is a customer analytics platform that can help you to better understand your customers’ behavior across multiple devices and touch points.
Quick Links
OS Supported

OS Supported

Windows
Mac
Web-based
Windows
Linux
Android
iPhone/iPad
Mac
Web-based
Windows Mobile
Customer Support

Customer Support

Phone
Phone
Ticket Training
Pricing Page

Pricing Page

Learn more about Outbrain pricing Learn more about Woopra pricing
Available Integrations

Available Integrations

Outbrain integrates with the following business systems and applications:

  • Shopify
  • eBay
  • Amazon
  • Magento
  • WooCommerce
  • Etsy
  • Bigcommerce
  • QuickBooks
  • Xero
  • Inventory Planner
  • Salesforce
  • Eloqua
  • Marketo
  • BlueKai
  • Zendesk
  • Optimizely
  • Freshdesk
  • Box
  • Dropbox
  • Google Drive
  • Stripe
  • Magento
  • WooCommerce
  • WordPress
  • HubSpot
  • LiveChat Inc
  • SnapEngage
  • Olark
  • HipChat
  • Slack
  • Flowdock
  • Customer.io
  • Capsule CRM
  • MailChimp
  • Mandrill
  • MySQL
  • Pipedrive
  • Qualaroo
  • SendGrid
Features

Features

Outbrain FEATURES

  • Pay-per-click model
  • Optimization
  • Intelligent placements
  • Outbrain VR
  • Customized modules
  • Responsive design
  • Traffic shaping
  • Native campaign support
  • Complete video experience
  • Mobile support

Woopra FEATURES

  • Third party app integrations through AppConnect
  • Automatic real-time segment updating
  • Build customer segments
  • Create custom reports
  • Customer profiles
  • Data from email, live chat, and help desk
  • Deliver triggered actions
  • Funnel reports
  • Integrations with Salesforce, Marketo, Zendesk and many more
  • Live KPI dashboards
  • Real-time analytics and data
  • Real-time notifications
  • Scheduled tasks
  • Track all customer activity
  • Track new and unidentified web and mobile users
  • Trigger JavaScript or Webhooks actions
  • User retention reports
  • Website and mobile app data
Client Types

Client Types

Small Business | Large Enterprises | Medium Business Large Enterprises | Medium Business
Prominent Customers

Prominent Customers

McDonalds, Visa, CNN Volkswagen, Sprint, Sequoia, Redhat
Contact No.

Contact No.

+1 646-867-0149 +1-415-618-0629
Contact Email

Contact Email

lpostan@outbrain.com support@woopra.com
Available Plans

Available Plans

Outbrain runs on a Cost-Per-Click, or CPC, pricing model where you will be charged for the number of clicks each campaign receives based on the CPC you set.

Example:

If you set the campaign budget to $50 and the CPC to $0.85, you will pay $0.85 for every click until you hit your $50 budget cap. With this CPC, you can receive a rough maximum of 59 clicks. You can change the CPC anytime in your campaign settings depending on how well the campaign performs.

Once the budget has capped, your content will no longer be distributed to Outbrain’s network of publisher sites. A reader can still click on content that was served prior to the budget being fulfilled but you may be charged up to 20% more than your budget for clicks delivered during this time.

Woopra offers flexible pricing scheme to suit every business size and type. A free trial is also available. Here are the details:

Small Business Pricing Per Month

  • Up to 30,000 actions/month – Free
  • Up to 400,000 actions/month – $79.95
  • Up to 1,250,000 actions/month – $199.95
  • Up to 2,500,000 actions/month- $399.95
  • Up to 4,000,000 actions/month – $599.95
  • Up to 7,000,000 actions/month – $899.95
  • Up to 10,000,000 actions/month- $1,199.95

Small Business Pricing Per Year

  • Up to 30,000 actions/month – Free
  • Up to 400,000 actions/month – $799.50
  • Up to 1,250,000 actions/month – $1,999.50
  • Up to 2,500,000 actions/month- $3,999.50
  • Up to 4,000,000 actions/month – $5,999.50
  • Up to 7,000,000 actions/month – $8,999.50
  • Up to 10,000,000 actions/month- $11,995.50

Enterprise Edition – enterprise pricing available by quote

Languages

Languages

English English, China, Germany, India, Japan, France
Contact Address

Contact Address

39 West 13th Street 3rd Floor
New York, NY 100117
USA
Woopra, Inc., 650 5th St Ste 402,
San Francisco, CA 94107
USA
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Popular Alternatives

Popular Alternatives

QUICK LINKS

QUICK LINKS

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Almost as essential as features and client support level are pricing options offered by Woopra and Outbrain. Even though cost should not be the sole aspect it’s without a doubt a key thing to consider. You should expect a flexible pricing package that can be adjusted to your company size and easily scaled up if your business develops. Be sure that you don’t select plans that include additional tools that you won’t find a use for and always try to get in touch with the vendor directly because big companies can frequently benefit from more affordable prices. You should also check out a free trial or demo of every solution to spend at least some time working with it. It’s a useful experience that doesn’t need you to pay any money and provides you with a solid overview of what it’s like to work with Woopra and Outbrain.