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Compare Taboola vs Optimizely

What is better Taboola or Optimizely? If you want an efficient Marketing Software product for your organization you have to take time to assess different alternatives. It doesn’t have to be difficult, and can be as quick as matching their functions in a table like the one below. You will also get a good idea how each product operates. For instance, on this page you can see Taboola’s overall score of 9.0 and compare it against Optimizely’s score of 9.0; or Taboola’s user satisfaction level at 98% versus Optimizely’s 100% satisfaction score.

The assessment will allow you to identify the pros and cons of each software, and make up your mind on which suits you requirements better. On top of the rich features, the software that’s simple to grasp and use is always the better product.

If you would like to quickly find the more reliable Content Marketing Software according to our experts we suggest you examine the following solutions: UpCity, Wrike, HubSpot Marketing.

NOAWARDS
YET

SmartScore™

OUR SCORE 9.0

User Satisfaction

CUSTOMER EXPERIENCE 98%

Pricing

Starting from $10

Pricing Model

Free

Monthly payment

One-time payment

Annual Subscription

Quote-based

List of Features

  • Reaches Massive Audiences
  • Targeting
  • Retargeting
  • Reporting
  • Always In Control
  • Predictive Engine
  • Monetizes Your Site
  • Increases Revenue From Native Advertising
  • Maintains Editorial Control

Pricing Info

The cost of your campaign in Taboola is dependent on your entire setup including creatives, targeting, and budgeting. You will only pay when people click on your ads and reach the advertiser’s website. For a self-service option, you can start a campaign at $10 per day.

 

 

Languages Supported

English

Chinese

German

Hindi

Japanese

Spanish

French

Russian

Italian

Dutch

Portugese

Polish

Turkish

Swedish

Prominent Clients

MSN, BBC, USA Today, Ziff Davis

Integrations

Taboola integrates with the following business systems and applications:

  • Funnel
  • WordPress
  • Facebook
  • Opera
  • PocketMath
  • Quantcast
  • BlogHer
  • Pandora
  • Turn
  • Vox Media
  • Yahoo!
  • Site Scout
  • CBS Interactive
  • Amazon Media Group
  • Pocket Media
  • SAY Media

Available Devices

Windows

Linux

Android

iPhone/iPad

Mac

Web-based

Windows Mobile

Company Size

Small Business

Large Enterprises

Medium Business

Freelancers

Available Support

email

phone

live support

training

tickets

General Info

Taboola is a software application that uses interesting and engaging content to help you reach your audience, gain their attention naturally, and drive them to your website.

Company Email

Contact No.

Company's Address

28 West 23rd St., 5th fl.
New York, NY 10010
USA

NOAWARDS
YET

SmartScore™

OUR SCORE 9.0

User Satisfaction

CUSTOMER EXPERIENCE 100%

Pricing

by quote

Pricing Model

Free

Monthly payment

One-time payment

Annual Subscription

Quote-based

List of Features

  • Predictive Analytics
  • Recommended Audience segments
  • Behavioral Audience Targeting
  • Simple Visual Editing
  • Mobile Web Compatible
  • Developer Tools
  • Customizable platforms
  • Multivariate Testing
  • Multipage testing
  • Campaign management
  • Efficient enterprise grade security
  • Multi-domain support

Pricing Info

Optimizely is available in three different SMB and enterprise pricing plans, each of them tailored to the specific needs of the user. Here are the plans to choose from:

Standard

  • A/B testing
  • Analytics integration
  • Multi-page experimentation
  • Platform security and compliance
  • Stats Engine
  • Visual editor

Business

  • All Standard features
  • Additional roles and permissions
  • Advanced targeting options
  • Extensions
  • Mutually exclusive experiments
  • Program management

Enterprise

  • All Business features
  • Advanced program management
  • Behavioral targeting
  • Personalized campaigns
  • Product and content recommendations
  • Third-party audiences

Languages Supported

English

Chinese

German

Hindi

Japanese

Spanish

French

Russian

Italian

Dutch

Portugese

Polish

Turkish

Swedish

Prominent Clients

Walt Disney, The New York Times, Microsoft, NetFlix

Integrations

Optimizely integrates with the following business systems and applications:

  • Clicktale
  • Qualaroo
  • CrazyEgg
  • Mixpanel
  • Google Analytics
  • Google AdWords
  • Lotame
  • Krux
  • KISSmetrics
  • BlueKai
  • Demandbase
  • Gigya
  • wywy
  • Lytics
  • Tealium AudienceStream
  • Skymosity
  • Woopra

Available Devices

Windows

Linux

Android

iPhone/iPad

Mac

Web-based

Windows Mobile

Company Size

Small Business

Large Enterprises

Medium Business

Freelancers

Available Support

email

phone

live support

training

tickets

General Info

Optimizely is a software tool that you can invest in to get the best site optimization services.

Company Email

sales@optimizely.com

Contact No.

Company's Address

631 Howard Street, Suite 100
San Francisco, CA 94105
USA

HubSpot Marketing

Partner

This product is our partner, which means they paid for being featured as one of the suggestions. Our team takes great care to ensure all sugested products are reliable, top-quality solutions.

SmartScore™

OUR SCORE 9.5

User Satisfaction

CUSTOMER EXPERIENCE 99%

Pricing

free

Pricing Model

Free

Monthly payment

One-time payment

Annual Subscription

Quote-based

List of Features

  • Blogging
  • Landing Pages
  • Email
  • Marketing Automation
  • Lead Management
  • Analytics
  • Website SEO
  • Social Media Monitoring
  • Calls-to-Action
  • Ads
  • Salesforce Integration

Pricing Info

Free Marketing Tools

  • Forms
  • Contact activity
  • Contact management
  • Contact & company insights
  • Ad management
  • Conversations inbox
  • Team email
  • Live chat
  • Conversations bots
  • Reporting dashboards
Starter – starting at $50/month
  • All Free features, plus:
  • HubSpot branding removed
  • Email marketing
  • Lists
  • Mobile optimization

Professional – starting at $800/month (billed annually)

  • All Starter features, plus:
  • Phone support
  • Blog & content creation tools
  • SEO & content strategy
  • Social media
  • Calls-to-action
  • Landing pages
  • Standard SSL certificate
  • Subdomain availability
  • Marketing automation
  • Video hosting & management
  • Goal-based nurturing
  • Salesforce integration
  • Smart content
  • Attribution reporting
  • A/B testing
  • Teams
  • Google Search Console integration
  • Custom reporting
Enterprise – Starting at $3,200/month (billed annually)
  • All Professional features, plus:
  • Custom event reporting
  • Custom event triggers
  • Predictive lead scoring
  • Single sign-on
  • Content partitioning
  • CMS membership
  • Email send frequency cap
  • YouTube integration

Languages Supported

English

Chinese

German

Hindi

Japanese

Spanish

French

Russian

Italian

Dutch

Portugese

Polish

Turkish

Swedish

Prominent Clients

Integrations

Over 200 free integrations available with tools like Salesforce, HelloSign, Slack, GoToWebinar and more.

Available Devices

Windows

Linux

Android

iPhone/iPad

Mac

Web-based

Windows Mobile

Company Size

Small Business

Large Enterprises

Medium Business

Freelancers

Available Support

email

phone

live support

training

tickets

General Info

HubSpot Marketing is an advanced system that brings all of your marketing efforts together, and helps your team grow traffic and increase conversions.

Company Email

Contact No.

Company's Address

25 1st St
Cambridge, Massachusetts
USA

Every time you test different Marketing Software solutions you shouldn’t just study their features list and available pricing plans. Pay attention to the fact that the solution must be meeting your standards and team so the more flexible their offer the better. Find our what OSes are supported by Taboola and Optimizely and make sure you will get mobile support for whatever devices you work on in your company. It may also be a good idea to examine which languages and geographies are supported, because this may be a deal breaker for many businesses.

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