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Compare Pardot vs WordStream Advisor

What is better Pardot or WordStream Advisor? You have so many Landing Page Software choices in today’s market that deciding on the best product is often overwhelming. On our comparison page, you can actually examine the functions, pricing terms, available plans, and more details of Pardot and WordStream Advisor.

You can examine their score (9.0 for Pardot vs. 8.4 for WordStream Advisor) and user satisfaction level (97% for Pardot vs. 99% for WordStream Advisor). The scores and ratings offer you a solid idea how both of these software products perform. Additionally, make sure if the software can integrate with your current business apps to guarantee greater productivity.

Our team put a lot of effort to prepare reviews of all popular Marketing Software products offered out there, but among them these three caught our special attention: HasOffers, HubSpot Marketing, Pardot.

NOAWARDS
YET

SmartScore™

OUR SCORE 9.0

User Satisfaction

CUSTOMER EXPERIENCE 97%

Pricing

Starting from $1,250

Pricing Model

Free

Monthly payment

One-time payment

Annual Subscription

Quote-based

List of Features

  • Lead management
  • Lead generation
  • Email marketing
  • Email builder
  • Automated engagements
  • Personalized messaging
  • Optimized sending
  • Sales alignment
  • Engage campaigns
  • Real time alerts
  • Activity tracking
  • CRM integration
  • ROI reporting
  • Lifecycle reporting
  • B2B marketing analytics
  • Customizable dashboards
  • Multi-task attribution dashboard
  • Custom views
  • Shareable insights
  • Third party data connection
  • Analytics mobile app
  • Social media marketing
  • Landing page builder
  • Smart forms
  • Organic and paid search
  • Social posting & profiling

Pricing Info

Pardot offers 3 pricing plans that are billed annually:

GROWTH – $1,250/month/up to 10,000 contacts

  • Email Marketing
  • 50 Forms
  • 50 Landing Pages
  • Tracked Social Posts
  • 50 Automation Rules
  • Variable Tags
  • Engagement Programs
  • Lead Nurturing
  • In-depth Prospect Tracking
  • Lead Deduplication
  • Lead Scoring & Grading
  • ROI Reporting
  • 10 Competitor Monitoring
  • 100 SEO Keyword Monitoring
  • Custom Fields
  • 100 MB File Hosting
  • User Forum
  • On-demand Training Videos
  • Live, Weekly Training
  • User Management
  • Success Specialist Team
  • bit.ly Pro Connector
  • EventBrite Integration
  • Native CRM Integration
  • Olark Chat Integration
  • Webinar Integration
  • 3 SSL Vanity Domains
  • Fully customizable URLs

Included in the plan with additional cost:

  • Multivariate Landing Page Testing
  • Email rendering & Preview Analysis
  • Advanced Dynamic Content
  • Social Profiling & Lookups
  • Advanced Email Analytics
  • Google AdWords Integration
  • Salesforce Engage

PLUS – $2,500/month/up to 10,000 contacts

  • All GROWTH plan features, plus:
  • Forms
  • Landing Pages
  • Integrated Marketing Calendar
  • Email A/B Testing
  • 100 Automation Rules
  • Multiple scoring categories
  • Social Profiling & Lookups
  • Advanced Email Analytics
  • 25 Competitor Monitoring
  • 250 SEO Keyword Monitoring
  • Multi-touch attribution models
  • 25K API Access — Calls per day
  • 500 MB File Hosting
  • 10 SSL Vanity Domains
  • B2B Marketing Analytics

Included in the plan with additional cost:

  • Custom Object Integration
  • Custom user roles and permissions
  • Dedicated IP Address
  • Salesforce Engage

ADVANCED – $4,000/month/up to 10,000 contacts

  • All PLUS plan features, plus:
  • 150 Automation Rules
  • 100 Competitor Monitoring
  • 1000 SEO Keyword Monitoring
  • 100K API Access — Calls per day
  • 10 GB File Hosting
  • Custom user roles and permissions
  • 20 SSL Vanity Domains
  • Dedicated IP Address
  • Salesforce Engage (additional cost)

Languages Supported

English

Chinese

German

Hindi

Japanese

Spanish

French

Russian

Italian

Dutch

Portugese

Polish

Turkish

Swedish

Prominent Clients

Coca Cola Enterprises, Unilever, Financial Times

Integrations

The Pardot platform can be extended with third party apps using Connectors which allows data to be passed back and forth between the two applications. The following apps and services integrate with Pardot:

  • Google Analytics
  • Google Ads
  • Twitter
  • Facebook
  • LinkedIn
  • Bit.ly
  • UserVoice
  • Twilio
  • Wistia
  • Olark
  • Eventbrite
  • WordPress.org Sites
  • Webinar Services
  • Third-party Site Search
  • Tracking Search Keywords & Competitor SEO

Available Devices

Windows

Linux

Android

iPhone/iPad

Mac

Web-based

Windows Mobile

Company Size

Small Business

Large Enterprises

Medium Business

Freelancers

Available Support

email

phone

live support

training

tickets

General Info

Marketing automation software designed to connect with Salesforce CRM to help with marketing and lead generation.

Company Email

Contact No.

Company's Address

950 E. Paces Ferry Rd.
Suite 3300
Atlanta, GA 30326

NOAWARDS
YET

SmartScore™

OUR SCORE 8.4

User Satisfaction

CUSTOMER EXPERIENCE 99%

Pricing

Starting from $244

Pricing Model

Free

Monthly payment

One-time payment

Annual Subscription

Quote-based

List of Features

Search Marketing Tools

  • Landing Page Tool
  • Google Keyword Tool
  • AdWords Keyword Tool
  • Bing Ads ToolCall
  • Tracking Software

Free Keyword Tools

  • Free Keyword Tool
  • Keyword Generator
  • Keyword Niche Finder
  • Keyword Grouper

Keyword Research

  • Keyword Discovery
  • SEO Basics
  • Keyword Analysis
  • Keyword Research for PPC

Pricing Info

Wordstream Advisor provides competitive product rates for businesses and organizations looking for a top class PPC software. Users can get standard bundles based on their expenses and duration of their searches and campaigns, They can also contact WordStream for a more custom approach. Each product plans also come with a free trial period.

6-Month Commitment (monthly billing)

  • $294/month for search spend up to $2,500/month
  • $414/month for search spend between $2,500 – $5,000/month
  • $514/month for search spend between $5,000 – $10,000/month
  • $769/month for search spend between $10,000 – $25,000/month
  • Contact Wordstream for search spend over $25,000/month

12-Month Commitment (monthly billing)

  • $264/month for search spend up to $2,500/month
  • $374/month for search spend between $2,500 – $5,000/month
  • $464/month for search spend between $5,000 – $10,000/month
  • $694/month for search spend between $10,000 – $25,000/month
  • Contact Wordstream for search spend over $25,000/month

Annual Pre-Pay (Save 20%)

  • $244/month for search spend up to $2,500/month
  • $334/month for search spend between $2,500 – $5,000/month
  • $414/month for search spend between $5,000 – $10,000/month
  • $619/month for search spend between $10,000 – $25,000/month
  • Contact Wordstream for search spend over $25,000/month

Languages Supported

English

Chinese

German

Hindi

Japanese

Spanish

French

Russian

Italian

Dutch

Portugese

Polish

Turkish

Swedish

Prominent Clients

FGD Glass

Integrations

WordStream supports integrations with the following business systems and applications:

  • Google AdWords
  •  BingAds

Available Devices

Windows

Linux

Android

iPhone/iPad

Mac

Web-based

Windows Mobile

Company Size

Small Business

Large Enterprises

Medium Business

Freelancers

Available Support

email

phone

live support

training

tickets

General Info

WordStream helps businesses cover Keyword Research and Management for PPC and SEO Campaigns.

Company Email

info@wordstream.com

Contact No.

Company's Address

WordStream Inc.
177 Huntington Ave., 15th Floor
Boston, MA, 02115

In the event you are still having second thoughts about which solution will work best in your case it might be a good idea to take a look at each service’s social metrics. Such metrics are quite often a sign of how popular every product is and how extensive is its online presence. For instance Pardot Twitter profile has currently 59273 followers. At the same time WordStream Advisor Twitter is followed by 33346 users.

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