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Compare Pardot vs Raven Tools

What is better Pardot or Raven Tools? With various functionalities, pricing, conditions, and more to check, choosing the best Marketing Software for your business is hard.

But by working with our system, it's easy to match the characteristics of Pardot and Raven Tools including their general SmartScore, respectively as: 9.0 and 9.4 for overall score and 97% and 94% for user satisfaction. You can also assess them feature by feature and find out which program is a more suitable fit for your business. Keep in mind to get a free trial first before opting in for a plan to see how the solution performs in real setting.

We realize that not all companies have the time to scrutinize dozens of various solutions, so we came up with a list of suggestions that you may find useful. Our top selections for the Marketing Software category are: HubSpot Marketing, HasOffers, Pardot.

NOAWARDS
YET

SmartScore™

OUR SCORE 9.0

User Satisfaction

CUSTOMER EXPERIENCE 97%

Pricing

Starting from $1,250

Pricing Model

Free

Monthly payment

One-time payment

Annual Subscription

Quote-based

List of Features

  • Lead management
  • Lead generation
  • Email marketing
  • Email builder
  • Automated engagements
  • Personalized messaging
  • Optimized sending
  • Sales alignment
  • Engage campaigns
  • Real time alerts
  • Activity tracking
  • CRM integration
  • ROI reporting
  • Lifecycle reporting
  • B2B marketing analytics
  • Customizable dashboards
  • Multi-task attribution dashboard
  • Custom views
  • Shareable insights
  • Third party data connection
  • Analytics mobile app
  • Social media marketing
  • Landing page builder
  • Smart forms
  • Organic and paid search
  • Social posting & profiling

Pricing Info

Pardot offers 3 pricing plans that are billed annually:

GROWTH – $1,250/month/up to 10,000 contacts

  • Email Marketing
  • 50 Forms
  • 50 Landing Pages
  • Tracked Social Posts
  • 50 Automation Rules
  • Variable Tags
  • Engagement Programs
  • Lead Nurturing
  • In-depth Prospect Tracking
  • Lead Deduplication
  • Lead Scoring & Grading
  • ROI Reporting
  • 10 Competitor Monitoring
  • 100 SEO Keyword Monitoring
  • Custom Fields
  • 100 MB File Hosting
  • User Forum
  • On-demand Training Videos
  • Live, Weekly Training
  • User Management
  • Success Specialist Team
  • bit.ly Pro Connector
  • EventBrite Integration
  • Native CRM Integration
  • Olark Chat Integration
  • Webinar Integration
  • 3 SSL Vanity Domains
  • Fully customizable URLs

Included in the plan with additional cost:

  • Multivariate Landing Page Testing
  • Email rendering & Preview Analysis
  • Advanced Dynamic Content
  • Social Profiling & Lookups
  • Advanced Email Analytics
  • Google AdWords Integration
  • Salesforce Engage

PLUS – $2,500/month/up to 10,000 contacts

  • All GROWTH plan features, plus:
  • Forms
  • Landing Pages
  • Integrated Marketing Calendar
  • Email A/B Testing
  • 100 Automation Rules
  • Multiple scoring categories
  • Social Profiling & Lookups
  • Advanced Email Analytics
  • 25 Competitor Monitoring
  • 250 SEO Keyword Monitoring
  • Multi-touch attribution models
  • 25K API Access — Calls per day
  • 500 MB File Hosting
  • 10 SSL Vanity Domains
  • B2B Marketing Analytics

Included in the plan with additional cost:

  • Custom Object Integration
  • Custom user roles and permissions
  • Dedicated IP Address
  • Salesforce Engage

ADVANCED – $4,000/month/up to 10,000 contacts

  • All PLUS plan features, plus:
  • 150 Automation Rules
  • 100 Competitor Monitoring
  • 1000 SEO Keyword Monitoring
  • 100K API Access — Calls per day
  • 10 GB File Hosting
  • Custom user roles and permissions
  • 20 SSL Vanity Domains
  • Dedicated IP Address
  • Salesforce Engage (additional cost)

Languages Supported

English

Chinese

German

Hindi

Japanese

Spanish

French

Russian

Italian

Dutch

Portugese

Polish

Turkish

Swedish

Prominent Clients

Coca Cola Enterprises, Unilever, Financial Times

Integrations

The Pardot platform can be extended with third party apps using Connectors which allows data to be passed back and forth between the two applications. The following apps and services integrate with Pardot:

  • Google Analytics
  • Google Ads
  • Twitter
  • Facebook
  • LinkedIn
  • Bit.ly
  • UserVoice
  • Twilio
  • Wistia
  • Olark
  • Eventbrite
  • WordPress.org Sites
  • Webinar Services
  • Third-party Site Search
  • Tracking Search Keywords & Competitor SEO

Available Devices

Windows

Linux

Android

iPhone/iPad

Mac

Web-based

Windows Mobile

Company Size

Small Business

Large Enterprises

Medium Business

Freelancers

Available Support

email

phone

live support

training

tickets

General Info

Marketing automation software designed to connect with Salesforce CRM to help with marketing and lead generation.

Company Email

Contact No.

Company's Address

950 E. Paces Ferry Rd.
Suite 3300
Atlanta, GA 30326

NOAWARDS
YET

SmartScore™

OUR SCORE 9.4

User Satisfaction

CUSTOMER EXPERIENCE 94%

Pricing

Starting from $99

Pricing Model

Free

Monthly payment

One-time payment

Annual Subscription

Quote-based

List of Features

  • Social media tools
  • Customer care
  • SEO tools
  • Advertising tools

Pricing Info

Raven Tools offers a free 14-day trial and four pricing plans:

Start – $109/month or $99 annual price (billed monthly)

  • 20 Domains/Campaigns
  • 4 Users
  • 400K Monthly Page Crawls (< 10K pages/site)
  • White Label – Branded Reports, Emails, Subdomain
  • Backlink Research Reports – 40 included, each additional $1
  • Site Finder SEO Competitor Research Reports – 20 included, each additional $2
  • Scribe SEO Content Audits – 20 included, each additional $0.27
  • Stored Links – 50,000 included, each additional $0.002
  • Monitored Links – 25,000 included, each additional $0.005 

Grow – $199/month or $169 annual price (billed monthly)

  • 80 Domains/Campaigns
  • 8 Users
  • 2 Million Monthly Page Crawls (< 10K pages/site)
  • White Label – everything in Start + Domain, Dashboards, Login Page
  • Unlimited Backlink Research Reports
  • Unlimited Site Finder SEO Competitor Research Reports
  • Scribe SEO Content Audits – 50 included, each additional $0.27
  • Stored Links – 150,000 included, each additional $0.001
  • Monitored Links – 100,000 included, each additional $0.004

Thrive – $299/month or $249 annual price (billed monthly)

  • 160 Domains/Campaigns
  • 20 Users
  • 5 Million Monthly Page Crawls (< 10K pages/site)
  • All features of Grow

Lead – $479/month or $399 annual price (billed monthly)

  • Unlimited Domains/Campaigns
  • Unlimited Users
  • 7 Million Monthly Page Crawls (< 10K pages/site)
  • All features of Thrive

Languages Supported

English

Chinese

German

Hindi

Japanese

Spanish

French

Russian

Italian

Dutch

Portugese

Polish

Turkish

Swedish

Prominent Clients

Integrations

  • Twitter
  • Wordpress
  • Facebook
  • Stumble Upon
  • YouTube

Available Devices

Windows

Linux

Android

iPhone/iPad

Mac

Web-based

Windows Mobile

Company Size

Small Business

Large Enterprises

Medium Business

Freelancers

Available Support

email

phone

live support

training

tickets

General Info

Raven Tools is a software app that offers a reporting engine to supercharge your online marketing reports.

Company Email

help@raventools.com

Contact No.

Company's Address

1101 McGavock St, Nashville, TN 37203, United States

The services analyzed on this page are merely a small sample of our entire Marketing Software category and you should keep in mind that there might be more reliable solutions available. If you want to ensure you make the optimal decision for your company we definitely suggest that you analyze more apps first. You may also want to study our top 10 Marketing Software ranking to find out which products are now the highest-rated ones and dominate the market.

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