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Compare Pardot vs RankActive

What is better Pardot or RankActive? With different functionalities, pricing, conditions, and more to compare, finding the right Marketing Software for your firm is tricky. But by using our system, you can easily match the characteristics of Pardot and RankActive together with their general SmartScore, respectively as: 9.0 and 8.0 for overall score and 97% and 100% for user satisfaction.

You can also compare them feature by feature and see which software is a more effective fit for your company. Remember to ask for a trial version first prior to opting in for a plan to see how the program can benefit you in real setting.

People who want to save some time or need a Marketing Software advice from our experts may want to take a look at these top choices for this year: Pardot, TUNE, HubSpot Marketing.

NOAWARDS
YET

SmartScore™

OUR SCORE 9.0

User Satisfaction

CUSTOMER EXPERIENCE 97%

Pricing

Starting from $1,250

Pricing Model

Free

Monthly payment

One-time payment

Annual Subscription

Quote-based

List of Features

  • Lead management
  • Lead generation
  • Email marketing
  • Email builder
  • Automated engagements
  • Personalized messaging
  • Optimized sending
  • Sales alignment
  • Engage campaigns
  • Real time alerts
  • Activity tracking
  • CRM integration
  • ROI reporting
  • Lifecycle reporting
  • B2B marketing analytics
  • Customizable dashboards
  • Multi-task attribution dashboard
  • Custom views
  • Shareable insights
  • Third party data connection
  • Analytics mobile app
  • Social media marketing
  • Landing page builder
  • Smart forms
  • Organic and paid search
  • Social posting & profiling

Pricing Info

Pardot offers 3 pricing plans that are billed annually:

GROWTH – $1,250/month/up to 10,000 contacts

  • Email Marketing
  • 50 Forms
  • 50 Landing Pages
  • Tracked Social Posts
  • 50 Automation Rules
  • Variable Tags
  • Engagement Programs
  • Lead Nurturing
  • In-depth Prospect Tracking
  • Lead Deduplication
  • Lead Scoring & Grading
  • ROI Reporting
  • 10 Competitor Monitoring
  • 100 SEO Keyword Monitoring
  • Custom Fields
  • 100 MB File Hosting
  • User Forum
  • On-demand Training Videos
  • Live, Weekly Training
  • User Management
  • Success Specialist Team
  • bit.ly Pro Connector
  • EventBrite Integration
  • Native CRM Integration
  • Olark Chat Integration
  • Webinar Integration
  • 3 SSL Vanity Domains
  • Fully customizable URLs

Included in the plan with additional cost:

  • Multivariate Landing Page Testing
  • Email rendering & Preview Analysis
  • Advanced Dynamic Content
  • Social Profiling & Lookups
  • Advanced Email Analytics
  • Google AdWords Integration
  • Salesforce Engage

PLUS – $2,500/month/up to 10,000 contacts

  • All GROWTH plan features, plus:
  • Forms
  • Landing Pages
  • Integrated Marketing Calendar
  • Email A/B Testing
  • 100 Automation Rules
  • Multiple scoring categories
  • Social Profiling & Lookups
  • Advanced Email Analytics
  • 25 Competitor Monitoring
  • 250 SEO Keyword Monitoring
  • Multi-touch attribution models
  • 25K API Access — Calls per day
  • 500 MB File Hosting
  • 10 SSL Vanity Domains
  • B2B Marketing Analytics

Included in the plan with additional cost:

  • Custom Object Integration
  • Custom user roles and permissions
  • Dedicated IP Address
  • Salesforce Engage

ADVANCED – $4,000/month/up to 10,000 contacts

  • All PLUS plan features, plus:
  • 150 Automation Rules
  • 100 Competitor Monitoring
  • 1000 SEO Keyword Monitoring
  • 100K API Access — Calls per day
  • 10 GB File Hosting
  • Custom user roles and permissions
  • 20 SSL Vanity Domains
  • Dedicated IP Address
  • Salesforce Engage (additional cost)

Languages Supported

English

Chinese

German

Hindi

Japanese

Spanish

French

Russian

Italian

Dutch

Portugese

Polish

Turkish

Swedish

Prominent Clients

Coca Cola Enterprises, Unilever, Financial Times

Integrations

The Pardot platform can be extended with third party apps using Connectors which allows data to be passed back and forth between the two applications. The following apps and services integrate with Pardot:

  • Google Analytics
  • Google Ads
  • Twitter
  • Facebook
  • LinkedIn
  • Bit.ly
  • UserVoice
  • Twilio
  • Wistia
  • Olark
  • Eventbrite
  • WordPress.org Sites
  • Webinar Services
  • Third-party Site Search
  • Tracking Search Keywords & Competitor SEO

Available Devices

Windows

Linux

Android

iPhone/iPad

Mac

Web-based

Windows Mobile

Company Size

Small Business

Large Enterprises

Medium Business

Freelancers

Available Support

email

phone

live support

training

tickets

General Info

Marketing automation software designed to connect with Salesforce CRM to help with marketing and lead generation.

Company Email

Contact No.

Company's Address

950 E. Paces Ferry Rd.
Suite 3300
Atlanta, GA 30326

NOAWARDS
YET

SmartScore™

OUR SCORE 8.0

User Satisfaction

CUSTOMER EXPERIENCE 100%

Pricing

Starting from $29.95

Pricing Model

Free

Monthly payment

One-time payment

Annual Subscription

Quote-based

List of Features

  • Rank Tracker
  • Site Auditor
  • Backlinks Explorer
  • Competitor Inspector
  • Brand Monitor
  • Website Analytics
  • White Label Options
  • User Management
  • Smart Tables
  • Scheduled Reports
  • Keyword Tags
  • Comprehensive Keywords Data
  • SERP History, Ads, Snippets
  • Dashboard
  • Indexation Visibility

Pricing Info

RankActive is available in four plans with the option for monthly or yearly subscription. Users can also sign up for a free version.

Minimal – $29.95/monthly or $269.95/year

  • 5 Websites
  • 5 Search engines Per project
  • 250 Keywords per account
  • 3 Competitors Per project
  • 1000 Backlinks monitored Per account
  • 5000 Pages crawled Per project

Optimal – $69.95/monthly or $629.95/year

  • 25 Websites
  • 5 Search engines Per project
  • 2500 Keywords Per account
  • 10 Competitors Per project
  • 2500 Backlinks monitored Per account
  • 20000 Pages crawled Per project
  • Brand Monitor

Ultimate – $149.95/monthly or $1,349.95/year

  • 50 Websites
  • 10 Search engines Per project
  • 10000 Keywords Per account
  • 20 Competitors Per project
  • 7500 Backlinks monitored Per account
  • 50000 Pages crawled Per project
  • Brand Monitor

Flexible – starts at $123.95/monthly or $1,115.55/year

  • 50 Websites
  • 10 Search engines Per project
  • 10000 Keywords Per account
  • 20 Competitors Per project
  • 2500 Backlinks monitored Per account
  • 20000 Pages crawled Per project
  • Brand Monitor

Languages Supported

English

Chinese

German

Hindi

Japanese

Spanish

French

Russian

Italian

Dutch

Portugese

Polish

Turkish

Swedish

Prominent Clients

Ecompmarketing, Higherpowerseo

Integrations

RankActive integrates with Google Analytics and SimilarWeb.

Available Devices

Windows

Linux

Android

iPhone/iPad

Mac

Web-based

Windows Mobile

Company Size

Small Business

Large Enterprises

Medium Business

Freelancers

Available Support

email

phone

live support

training

tickets

General Info

RankActive helps you to track your online presence, spy on your competitors, keep an eye on your brand and improve your search engine rankings.

Company Email

info@rankactive.com

Contact No.

Company's Address

Lemon Ave,1
91789, Walnut
California

If you continue having second thoughts about which software will work best for your company it might be a sound idea to take a look at each service’s social metrics. Such metrics are frequently a sign of how popular a given service is and how large is its online presence. For instance Pardot Twitter profile has currently 59273 followers. At the same time RankActive Twitter is followed by 1025 people.

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