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Compare Pardot vs OptimizePress

What is better Pardot or OptimizePress? It’s easy to our scoring system to give you a general idea which Landing Page Software product is more suitable for your business. For overall product quality, Pardot earned 9.0 points, while OptimizePress received 8.9 points.

Meanwhile, for user satisfaction, Pardot scored 97%, while OptimizePress scored 96%. Details about their characteristics, tools, supported platforms, customer support, etc. are given below to give you a more correct review. Keep in mind to get only the features your business requires to avoid wasting money for functions which are redundant.

People who don't have much time or could use a Marketing Software advice from our experts might want to take a look at these top choices for the current year: HasOffers, Pardot, HubSpot Marketing.

NOAWARDS
YET

SmartScore™

OUR SCORE 9.0

User Satisfaction

CUSTOMER EXPERIENCE 97%

Pricing

Starting from $1,250

Pricing Model

Free

Monthly payment

One-time payment

Annual Subscription

Quote-based

List of Features

  • Lead management
  • Lead generation
  • Email marketing
  • Email builder
  • Automated engagements
  • Personalized messaging
  • Optimized sending
  • Sales alignment
  • Engage campaigns
  • Real time alerts
  • Activity tracking
  • CRM integration
  • ROI reporting
  • Lifecycle reporting
  • B2B marketing analytics
  • Customizable dashboards
  • Multi-task attribution dashboard
  • Custom views
  • Shareable insights
  • Third party data connection
  • Analytics mobile app
  • Social media marketing
  • Landing page builder
  • Smart forms
  • Organic and paid search
  • Social posting & profiling

Pricing Info

Pardot offers 3 pricing plans that are billed annually:

GROWTH – $1,250/month/up to 10,000 contacts

  • Email Marketing
  • 50 Forms
  • 50 Landing Pages
  • Tracked Social Posts
  • 50 Automation Rules
  • Variable Tags
  • Engagement Programs
  • Lead Nurturing
  • In-depth Prospect Tracking
  • Lead Deduplication
  • Lead Scoring & Grading
  • ROI Reporting
  • 10 Competitor Monitoring
  • 100 SEO Keyword Monitoring
  • Custom Fields
  • 100 MB File Hosting
  • User Forum
  • On-demand Training Videos
  • Live, Weekly Training
  • User Management
  • Success Specialist Team
  • bit.ly Pro Connector
  • EventBrite Integration
  • Native CRM Integration
  • Olark Chat Integration
  • Webinar Integration
  • 3 SSL Vanity Domains
  • Fully customizable URLs

Included in the plan with additional cost:

  • Multivariate Landing Page Testing
  • Email rendering & Preview Analysis
  • Advanced Dynamic Content
  • Social Profiling & Lookups
  • Advanced Email Analytics
  • Google AdWords Integration
  • Salesforce Engage

PLUS – $2,500/month/up to 10,000 contacts

  • All GROWTH plan features, plus:
  • Forms
  • Landing Pages
  • Integrated Marketing Calendar
  • Email A/B Testing
  • 100 Automation Rules
  • Multiple scoring categories
  • Social Profiling & Lookups
  • Advanced Email Analytics
  • 25 Competitor Monitoring
  • 250 SEO Keyword Monitoring
  • Multi-touch attribution models
  • 25K API Access — Calls per day
  • 500 MB File Hosting
  • 10 SSL Vanity Domains
  • B2B Marketing Analytics

Included in the plan with additional cost:

  • Custom Object Integration
  • Custom user roles and permissions
  • Dedicated IP Address
  • Salesforce Engage

ADVANCED – $4,000/month/up to 10,000 contacts

  • All PLUS plan features, plus:
  • 150 Automation Rules
  • 100 Competitor Monitoring
  • 1000 SEO Keyword Monitoring
  • 100K API Access — Calls per day
  • 10 GB File Hosting
  • Custom user roles and permissions
  • 20 SSL Vanity Domains
  • Dedicated IP Address
  • Salesforce Engage (additional cost)

Languages Supported

English

Chinese

German

Hindi

Japanese

Spanish

French

Russian

Italian

Dutch

Portugese

Polish

Turkish

Swedish

Prominent Clients

Coca Cola Enterprises, Unilever, Financial Times

Integrations

The Pardot platform can be extended with third party apps using Connectors which allows data to be passed back and forth between the two applications. The following apps and services integrate with Pardot:

  • Google Analytics
  • Google Ads
  • Twitter
  • Facebook
  • LinkedIn
  • Bit.ly
  • UserVoice
  • Twilio
  • Wistia
  • Olark
  • Eventbrite
  • WordPress.org Sites
  • Webinar Services
  • Third-party Site Search
  • Tracking Search Keywords & Competitor SEO

Available Devices

Windows

Linux

Android

iPhone/iPad

Mac

Web-based

Windows Mobile

Company Size

Small Business

Large Enterprises

Medium Business

Freelancers

Available Support

email

phone

live support

training

tickets

General Info

Marketing automation software designed to connect with Salesforce CRM to help with marketing and lead generation.

Company Email

Contact No.

Company's Address

950 E. Paces Ferry Rd.
Suite 3300
Atlanta, GA 30326

NOAWARDS
YET

SmartScore™

OUR SCORE 8.9

User Satisfaction

CUSTOMER EXPERIENCE 96%

Pricing

Starting from $97

Pricing Model

Free

Monthly payment

One-time payment

Annual Subscription

Quote-based

List of Features

  • Sales and landing pages
  • Membership portals
  • Blog sites
  • Launch funnels
  • Mobile responsive
  • Live editor
  • WP Theme and Plugin format
  • 30+ templates
  • 40+ custom elements
  • Custom member portals
  • Shopping cart
  • Content drip feeding
  • Individual page protection

Pricing Info

OptimizePress offers three SMB and enterprise pricing packages for users to choose from. Give the details a look, and select the best plan for your company:

Core: $97 for 3 sites

  • Unlimited pages, mobile responsive pages, leads and traffic
  • LiveEditor
  • Three marketing blog themes
  • Membership site-builder
  • Protected product delivery
  • Site-building flexibility
  • One year core updates and support
  • More than 60 integrations/services
  • More than 50 templates
  • Comprehensive element library

Publisher: $197 for 10 sites

Core features plus:

  • 50 Conversion-focused templates
  • Bonus marketing element library
  • A/B Split Testing
  • Visitor stats tracking dashboard
  • Advanced video backgrounds
  • Page engagement animations
  • Priority support
  • Exclusive plugins

Professional: $297 for 30 sites

Same features as Publisher package

Languages Supported

English

Chinese

German

Hindi

Japanese

Spanish

French

Russian

Italian

Dutch

Portugese

Polish

Turkish

Swedish

Prominent Clients

HearAndPlay.com, SuperFastBusiness.com, AthleticFox

Integrations

OptimizePress integrates with the following business systems and applications:

  • MailChimp
  • iContact
  • Infusionsoft
  • Aweber
  • GetResponse
  • OfficeAutopilot
  • 1ShoppingCart
  • iMember360
  • DigitalAccessPass
  • WishlistMember
  • MemberMouse
  • Memberium
  • FastMember
  • Google Analytics and Content Experiments
  • Kissmetrics
  • Optimizely
  • Visual Website Optimizer

Available Devices

Windows

Linux

Android

iPhone/iPad

Mac

Web-based

Windows Mobile

Company Size

Small Business

Large Enterprises

Medium Business

Freelancers

Available Support

email

phone

live support

training

tickets

General Info

WordPress-based user-friendly tool for building high-converting landing pages, secure membership portals, sales pages, launch funnels, blog sites, and more.

Company Email

Contact No.

Company's Address

Almost as essential as useful features and client support quality are pricing packages provided by Pardot and OptimizePress. Although cost should not be the sole aspect it’s surely a significant thing to consider. You should count on a flexible pricing plan that can be matched with your company size and painlessly scaled up every time your team develops. You should be certain you don’t select pricing plans that include advanced features that you won’t find useful and always make an effort to get in touch with the vendor directly because enterprises can frequently benefit from discounts. You should also try out a free trial or demo of every software to spend at least some time on actual work with the system. It’s a helpful experience that doesn’t require you to spend any money and offers a practical overview of what it’s like to work with Pardot and OptimizePress.

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