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Compare Pardot vs Optimizely

What is better Pardot or Optimizely? Today’s businesses seek the most effective Marketing Software product to stay competitive. On this page we help you with choosing the right software, by allowing you to examine Pardot and Optimizely down to the very details of their individual offers.

It is also possible to examine our total scoring values, which rate the software general quality and performance. Pardot got a 9.0 score, while Optimizely has a score of 9.0. Likewise, you may compare their general user satisfaction rating: 97% (Pardot) against 100% (Optimizely). Keep in mind to opt for the software that best matches your most urgent priorities, not the application with the most robust features.

Our team put a lot of effort to prepare reviews of all popular Marketing Software solutions that you can find out there, but among them these three caught our special attention: HubSpot Marketing, HasOffers, Pardot.

NOAWARDS
YET

SmartScore™

OUR SCORE 9.0

User Satisfaction

CUSTOMER EXPERIENCE 97%

Pricing

Starting from $1,250

Pricing Model

Free

Monthly payment

One-time payment

Annual Subscription

Quote-based

List of Features

  • Lead management
  • Lead generation
  • Email marketing
  • Email builder
  • Automated engagements
  • Personalized messaging
  • Optimized sending
  • Sales alignment
  • Engage campaigns
  • Real time alerts
  • Activity tracking
  • CRM integration
  • ROI reporting
  • Lifecycle reporting
  • B2B marketing analytics
  • Customizable dashboards
  • Multi-task attribution dashboard
  • Custom views
  • Shareable insights
  • Third party data connection
  • Analytics mobile app
  • Social media marketing
  • Landing page builder
  • Smart forms
  • Organic and paid search
  • Social posting & profiling

Pricing Info

Pardot offers 3 pricing plans that are billed annually:

GROWTH – $1,250/month/up to 10,000 contacts

  • Email Marketing
  • 50 Forms
  • 50 Landing Pages
  • Tracked Social Posts
  • 50 Automation Rules
  • Variable Tags
  • Engagement Programs
  • Lead Nurturing
  • In-depth Prospect Tracking
  • Lead Deduplication
  • Lead Scoring & Grading
  • ROI Reporting
  • 10 Competitor Monitoring
  • 100 SEO Keyword Monitoring
  • Custom Fields
  • 100 MB File Hosting
  • User Forum
  • On-demand Training Videos
  • Live, Weekly Training
  • User Management
  • Success Specialist Team
  • bit.ly Pro Connector
  • EventBrite Integration
  • Native CRM Integration
  • Olark Chat Integration
  • Webinar Integration
  • 3 SSL Vanity Domains
  • Fully customizable URLs

Included in the plan with additional cost:

  • Multivariate Landing Page Testing
  • Email rendering & Preview Analysis
  • Advanced Dynamic Content
  • Social Profiling & Lookups
  • Advanced Email Analytics
  • Google AdWords Integration
  • Salesforce Engage

PLUS – $2,500/month/up to 10,000 contacts

  • All GROWTH plan features, plus:
  • Forms
  • Landing Pages
  • Integrated Marketing Calendar
  • Email A/B Testing
  • 100 Automation Rules
  • Multiple scoring categories
  • Social Profiling & Lookups
  • Advanced Email Analytics
  • 25 Competitor Monitoring
  • 250 SEO Keyword Monitoring
  • Multi-touch attribution models
  • 25K API Access — Calls per day
  • 500 MB File Hosting
  • 10 SSL Vanity Domains
  • B2B Marketing Analytics

Included in the plan with additional cost:

  • Custom Object Integration
  • Custom user roles and permissions
  • Dedicated IP Address
  • Salesforce Engage

ADVANCED – $4,000/month/up to 10,000 contacts

  • All PLUS plan features, plus:
  • 150 Automation Rules
  • 100 Competitor Monitoring
  • 1000 SEO Keyword Monitoring
  • 100K API Access — Calls per day
  • 10 GB File Hosting
  • Custom user roles and permissions
  • 20 SSL Vanity Domains
  • Dedicated IP Address
  • Salesforce Engage (additional cost)

Languages Supported

English

Chinese

German

Hindi

Japanese

Spanish

French

Russian

Italian

Dutch

Portugese

Polish

Turkish

Swedish

Prominent Clients

Coca Cola Enterprises, Unilever, Financial Times

Integrations

The Pardot platform can be extended with third party apps using Connectors which allows data to be passed back and forth between the two applications. The following apps and services integrate with Pardot:

  • Google Analytics
  • Google Ads
  • Twitter
  • Facebook
  • LinkedIn
  • Bit.ly
  • UserVoice
  • Twilio
  • Wistia
  • Olark
  • Eventbrite
  • WordPress.org Sites
  • Webinar Services
  • Third-party Site Search
  • Tracking Search Keywords & Competitor SEO

Available Devices

Windows

Linux

Android

iPhone/iPad

Mac

Web-based

Windows Mobile

Company Size

Small Business

Large Enterprises

Medium Business

Freelancers

Available Support

email

phone

live support

training

tickets

General Info

Marketing automation software designed to connect with Salesforce CRM to help with marketing and lead generation.

Company Email

Contact No.

Company's Address

950 E. Paces Ferry Rd.
Suite 3300
Atlanta, GA 30326

NOAWARDS
YET

SmartScore™

OUR SCORE 9.0

User Satisfaction

CUSTOMER EXPERIENCE 100%

Pricing

by quote

Pricing Model

Free

Monthly payment

One-time payment

Annual Subscription

Quote-based

List of Features

  • Predictive Analytics
  • Recommended Audience segments
  • Behavioral Audience Targeting
  • Simple Visual Editing
  • Mobile Web Compatible
  • Developer Tools
  • Customizable platforms
  • Multivariate Testing
  • Multipage testing
  • Campaign management
  • Efficient enterprise grade security
  • Multi-domain support

Pricing Info

Optimizely is available in three different SMB and enterprise pricing plans, each of them tailored to the specific needs of the user. Here are the plans to choose from:

Standard

  • A/B testing
  • Analytics integration
  • Multi-page experimentation
  • Platform security and compliance
  • Stats Engine
  • Visual editor

Business

  • All Standard features
  • Additional roles and permissions
  • Advanced targeting options
  • Extensions
  • Mutually exclusive experiments
  • Program management

Enterprise

  • All Business features
  • Advanced program management
  • Behavioral targeting
  • Personalized campaigns
  • Product and content recommendations
  • Third-party audiences

Languages Supported

English

Chinese

German

Hindi

Japanese

Spanish

French

Russian

Italian

Dutch

Portugese

Polish

Turkish

Swedish

Prominent Clients

Walt Disney, The New York Times, Microsoft, NetFlix

Integrations

Optimizely integrates with the following business systems and applications:

  • Clicktale
  • Qualaroo
  • CrazyEgg
  • Mixpanel
  • Google Analytics
  • Google AdWords
  • Lotame
  • Krux
  • KISSmetrics
  • BlueKai
  • Demandbase
  • Gigya
  • wywy
  • Lytics
  • Tealium AudienceStream
  • Skymosity
  • Woopra

Available Devices

Windows

Linux

Android

iPhone/iPad

Mac

Web-based

Windows Mobile

Company Size

Small Business

Large Enterprises

Medium Business

Freelancers

Available Support

email

phone

live support

training

tickets

General Info

Optimizely is a software tool that you can invest in to get the best site optimization services.

Company Email

sales@optimizely.com

Contact No.

Company's Address

631 Howard Street, Suite 100
San Francisco, CA 94105
USA

In case you continue having second thoughts about which product will perform best in your case it may be a sound idea to examine each service’s social metrics. Such metrics are usually a way to see how popular a given software is and how extensive is its online presence. For example Pardot Twitter profile has currently 59273 followers. At the same time Optimizely Twitter is followed by 24146 people.

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