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Compare Pardot vs KISSmetrics

What is better Pardot or KISSmetrics? You have such a wide range of Marketing Software choices in today’s state of that industry that selecting the best product is often frustrating. On our comparison page, you can easily examine the features, pricing conditions, available plans, and more details of Pardot and KISSmetrics. It’s also possible to check their score (9.0 for Pardot vs.

8.8 for KISSmetrics) and user satisfaction level (97% for Pardot vs. 93% for KISSmetrics). The scores and ratings present you with a general idea how both these software products perform. Additionally, check if the application can integrate with existing business apps to promote greater productivity.

People who don't have much time or could use a Marketing Software advice from our team might want to try out these top choices for this year: HubSpot Marketing, Pardot, HasOffers.

NOAWARDS
YET

SmartScore™

OUR SCORE 9.0

User Satisfaction

CUSTOMER EXPERIENCE 97%

Pricing

Starting from $1,250

Pricing Model

Free

Monthly payment

One-time payment

Annual Subscription

Quote-based

List of Features

  • Lead management
  • Lead generation
  • Email marketing
  • Email builder
  • Automated engagements
  • Personalized messaging
  • Optimized sending
  • Sales alignment
  • Engage campaigns
  • Real time alerts
  • Activity tracking
  • CRM integration
  • ROI reporting
  • Lifecycle reporting
  • B2B marketing analytics
  • Customizable dashboards
  • Multi-task attribution dashboard
  • Custom views
  • Shareable insights
  • Third party data connection
  • Analytics mobile app
  • Social media marketing
  • Landing page builder
  • Smart forms
  • Organic and paid search
  • Social posting & profiling

Pricing Info

Pardot offers 3 pricing plans that are billed annually:

GROWTH – $1,250/month/up to 10,000 contacts

  • Email Marketing
  • 50 Forms
  • 50 Landing Pages
  • Tracked Social Posts
  • 50 Automation Rules
  • Variable Tags
  • Engagement Programs
  • Lead Nurturing
  • In-depth Prospect Tracking
  • Lead Deduplication
  • Lead Scoring & Grading
  • ROI Reporting
  • 10 Competitor Monitoring
  • 100 SEO Keyword Monitoring
  • Custom Fields
  • 100 MB File Hosting
  • User Forum
  • On-demand Training Videos
  • Live, Weekly Training
  • User Management
  • Success Specialist Team
  • bit.ly Pro Connector
  • EventBrite Integration
  • Native CRM Integration
  • Olark Chat Integration
  • Webinar Integration
  • 3 SSL Vanity Domains
  • Fully customizable URLs

Included in the plan with additional cost:

  • Multivariate Landing Page Testing
  • Email rendering & Preview Analysis
  • Advanced Dynamic Content
  • Social Profiling & Lookups
  • Advanced Email Analytics
  • Google AdWords Integration
  • Salesforce Engage

PLUS – $2,500/month/up to 10,000 contacts

  • All GROWTH plan features, plus:
  • Forms
  • Landing Pages
  • Integrated Marketing Calendar
  • Email A/B Testing
  • 100 Automation Rules
  • Multiple scoring categories
  • Social Profiling & Lookups
  • Advanced Email Analytics
  • 25 Competitor Monitoring
  • 250 SEO Keyword Monitoring
  • Multi-touch attribution models
  • 25K API Access — Calls per day
  • 500 MB File Hosting
  • 10 SSL Vanity Domains
  • B2B Marketing Analytics

Included in the plan with additional cost:

  • Custom Object Integration
  • Custom user roles and permissions
  • Dedicated IP Address
  • Salesforce Engage

ADVANCED – $4,000/month/up to 10,000 contacts

  • All PLUS plan features, plus:
  • 150 Automation Rules
  • 100 Competitor Monitoring
  • 1000 SEO Keyword Monitoring
  • 100K API Access — Calls per day
  • 10 GB File Hosting
  • Custom user roles and permissions
  • 20 SSL Vanity Domains
  • Dedicated IP Address
  • Salesforce Engage (additional cost)

Languages Supported

English

Chinese

German

Hindi

Japanese

Spanish

French

Russian

Italian

Dutch

Portugese

Polish

Turkish

Swedish

Prominent Clients

Coca Cola Enterprises, Unilever, Financial Times

Integrations

The Pardot platform can be extended with third party apps using Connectors which allows data to be passed back and forth between the two applications. The following apps and services integrate with Pardot:

  • Google Analytics
  • Google Ads
  • Twitter
  • Facebook
  • LinkedIn
  • Bit.ly
  • UserVoice
  • Twilio
  • Wistia
  • Olark
  • Eventbrite
  • WordPress.org Sites
  • Webinar Services
  • Third-party Site Search
  • Tracking Search Keywords & Competitor SEO

Available Devices

Windows

Linux

Android

iPhone/iPad

Mac

Web-based

Windows Mobile

Company Size

Small Business

Large Enterprises

Medium Business

Freelancers

Available Support

email

phone

live support

training

tickets

General Info

Marketing automation software designed to connect with Salesforce CRM to help with marketing and lead generation.

Company Email

Contact No.

Company's Address

950 E. Paces Ferry Rd.
Suite 3300
Atlanta, GA 30326

NOAWARDS
YET

SmartScore™

OUR SCORE 8.8

User Satisfaction

CUSTOMER EXPERIENCE 93%

Pricing

Starting from $400

Pricing Model

Free

Monthly payment

One-time payment

Annual Subscription

Quote-based

List of Features

  • Free Setup Guidance
  • Unlimited Funnel Reports
  • Unlimited Cohort Reports
  • Unlimited Retention Reports
  • Unlimited Customer Profiles
  • Unlimited Group Contact Lists
  • Unlimited A/B Test Reports
  • No-Limit Conversion Periods
  • Email Support
  • Unlimited Testing/Staging Sandboxes
  • Segment Data By Any Point in Time
  • Real Time Data Monitoring/Debugger Tool
  • Multi and Cross Platform/Device Support
  • Data Export

Pricing Info

KISSmetrics offers three SMB and enterprise pricing packages to meet the needs of different users. Give the details a look, and select your plan:

Growth – $500/month or $400/month (billed annually)

Analyze Reports

  • Metrics, Activity, People, Funnel, Cohort

Populations

  • Up to 5 active

Campaigns

  • Unlimited Profiles
  • Up to 250,000 Emails/month

Services

  • Onboarding
  • Success webinars
  • Partner services

Power – $850/month or $680/month (billed annually)

Analyze Reports

  • Metrics, Activity, People, Funnel, Cohort, A/B Test, SQL

Populations

  • Up to 20 active

Campaigns

  • Unlimited Profiles
  • Up to 1,000,000 Emails/month

Services

  • CSM
  • Set-up, onboarding and consulting
  • Partner services

EnterpriseBy quote

Analyze Reports

  • Metrics, Activity, People, Funnel, Cohort, A/B Test, SQL

Populations

  • Custom

Campaigns

  • Unlimited Profiles
  • Above 1,000,000 Emails/month

Services

  • CSM
  • Set-up, onboarding and consulting
  • Partner services

Languages Supported

English

Chinese

German

Hindi

Japanese

Spanish

French

Russian

Italian

Dutch

Portugese

Polish

Turkish

Swedish

Prominent Clients

Campaign Monitor, Optimizely, Square Trade, LiveChat, About.Me, Twilio, UberConference, MailChimp

Integrations

KISSmetrics integrates with the following business apps and systems:

  • Marketo
  • CallRail
  • WordPress
  • Qualaroo
  • Help Scout
  • MailChimp
  • Shopify
  • Magento
  • Optimizely
  • Recurly
  • Chargify

Available Devices

Windows

Linux

Android

iPhone/iPad

Mac

Web-based

Windows Mobile

Company Size

Small Business

Large Enterprises

Medium Business

Freelancers

Available Support

email

phone

live support

training

tickets

General Info

KISSmetrics is a software product that powers the science of marketing so you can go back to the art of marketing.

Company Email

support@kissmetrics.com

Contact No.

Company's Address

847 Sansome St., Lower Level
San Francisco, CA 94111
USA

No Marketing Software will be perfect enough to cover all the needs of a specific team. While key features of Pardot and KISSmetrics are obviously a priority you should also thoroughly explore the integrations offered by a given product. In many cases your team will already be working with some other B2B software in your company and it’s much wiser to opt for solutions that integrate well with each other. With that approach you will be able to ensure a smooth transfer of data between your teams and services, which can significantly reduce time wasted on migrating between one service and the other.

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