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Compare Opteo vs Pardot

What is better Opteo or Pardot? When comparing Opteo and Pardot, it is simple to see which Marketing Software product is the more effective option. This guarantees that your organization can get the most productive and efficient program. You can check the details, such as available tools, prices, plans offered by each vendor, offer terms, and many more

We also let you check their total scores to know which one seems to be more suitable. Opteo has 8.5 points for overall quality and N/A% rating for user satisfaction; while Pardot has 9.0 points for overall quality and 97% for user satisfaction. Likewise, you can also find out which software company is more reliable by sending an email request to both and check which vendor replies faster.

People who are pressed for time or want a Search Marketing Software recommendation from our experts might want to take a look at these top choices for the current year: SEMrush, Serpstat, AgencyAnalytics.

NOAWARDS
YET

SmartScore™

OUR SCORE 8.5

User Satisfaction

CUSTOMER EXPERIENCE N/A

Pricing

Starting from $97

Pricing Model

Free

Monthly payment

One-time payment

Annual Subscription

Quote-based

List of Features

  • Inbox-style interface
  • Task automation
  • Ad performance analysis
  • Ad writing
  • Keyword bid updates
  • Ad pausing
  • Search query analysis
  • Budget optimization
  • Task prioritization
  • Improvement suggestions
  • Continuous account monitoring
  • One-click changes

Pricing Info

Opteo offers four SMB and enterprise pricing plans for users to choose from. Give the details a look, and select the best plan for your company:

Basic – $97/month

  • 30 Connected Accounts
  • $50k Spend /mo
  • Live Chat Support
  • 24hr Refresh Cycle

Professional – $197/month

  • 100 Connected Accounts
  • $150k Spend /mo
  • Priority Support
  • 12hr Refresh Cycle

Agency – $497/month

  • Unlimited Accounts
  • $500k Spend /mo
  • Priority Support
  • 6hr Refresh Cycle

Unlimited – $997/month

  • Unlimited Accounts
  • Unlimited Spend
  • Account Manager
  • 6hr Refresh Cycle

Languages Supported

English

Chinese

German

Hindi

Japanese

Spanish

French

Russian

Italian

Dutch

Portugese

Polish

Turkish

Swedish

Prominent Clients

Integrations

Opteo integrates with the following business systems and applications:

  • Google Adwords

Available Devices

Windows

Linux

Android

iPhone/iPad

Mac

Web-based

Windows Mobile

Company Size

Small Business

Large Enterprises

Medium Business

Freelancers

Available Support

email

phone

live support

training

tickets

General Info

Opteo is an Automate Adwords client management platform with one-click improvement tasks, detailed account monitoring, and real-time alerts.

Company Email

support@opteo.com

Contact No.

Company's Address

Rainmaking Loft, International House,
St. Katharine's Way, London E1W 1UN
United Kingdom

NOAWARDS
YET

SmartScore™

OUR SCORE 9.0

User Satisfaction

CUSTOMER EXPERIENCE 97%

Pricing

Starting from $1,250

Pricing Model

Free

Monthly payment

One-time payment

Annual Subscription

Quote-based

List of Features

  • Lead management
  • Lead generation
  • Email marketing
  • Email builder
  • Automated engagements
  • Personalized messaging
  • Optimized sending
  • Sales alignment
  • Engage campaigns
  • Real time alerts
  • Activity tracking
  • CRM integration
  • ROI reporting
  • Lifecycle reporting
  • B2B marketing analytics
  • Customizable dashboards
  • Multi-task attribution dashboard
  • Custom views
  • Shareable insights
  • Third party data connection
  • Analytics mobile app
  • Social media marketing
  • Landing page builder
  • Smart forms
  • Organic and paid search
  • Social posting & profiling

Pricing Info

Pardot offers 3 pricing plans that are billed annually:

GROWTH – $1,250/month/up to 10,000 contacts

  • Email Marketing
  • 50 Forms
  • 50 Landing Pages
  • Tracked Social Posts
  • 50 Automation Rules
  • Variable Tags
  • Engagement Programs
  • Lead Nurturing
  • In-depth Prospect Tracking
  • Lead Deduplication
  • Lead Scoring & Grading
  • ROI Reporting
  • 10 Competitor Monitoring
  • 100 SEO Keyword Monitoring
  • Custom Fields
  • 100 MB File Hosting
  • User Forum
  • On-demand Training Videos
  • Live, Weekly Training
  • User Management
  • Success Specialist Team
  • bit.ly Pro Connector
  • EventBrite Integration
  • Native CRM Integration
  • Olark Chat Integration
  • Webinar Integration
  • 3 SSL Vanity Domains
  • Fully customizable URLs

Included in the plan with additional cost:

  • Multivariate Landing Page Testing
  • Email rendering & Preview Analysis
  • Advanced Dynamic Content
  • Social Profiling & Lookups
  • Advanced Email Analytics
  • Google AdWords Integration
  • Salesforce Engage

PLUS – $2,500/month/up to 10,000 contacts

  • All GROWTH plan features, plus:
  • Forms
  • Landing Pages
  • Integrated Marketing Calendar
  • Email A/B Testing
  • 100 Automation Rules
  • Multiple scoring categories
  • Social Profiling & Lookups
  • Advanced Email Analytics
  • 25 Competitor Monitoring
  • 250 SEO Keyword Monitoring
  • Multi-touch attribution models
  • 25K API Access — Calls per day
  • 500 MB File Hosting
  • 10 SSL Vanity Domains
  • B2B Marketing Analytics

Included in the plan with additional cost:

  • Custom Object Integration
  • Custom user roles and permissions
  • Dedicated IP Address
  • Salesforce Engage

ADVANCED – $4,000/month/up to 10,000 contacts

  • All PLUS plan features, plus:
  • 150 Automation Rules
  • 100 Competitor Monitoring
  • 1000 SEO Keyword Monitoring
  • 100K API Access — Calls per day
  • 10 GB File Hosting
  • Custom user roles and permissions
  • 20 SSL Vanity Domains
  • Dedicated IP Address
  • Salesforce Engage (additional cost)

Languages Supported

English

Chinese

German

Hindi

Japanese

Spanish

French

Russian

Italian

Dutch

Portugese

Polish

Turkish

Swedish

Prominent Clients

Coca Cola Enterprises, Unilever, Financial Times

Integrations

The Pardot platform can be extended with third party apps using Connectors which allows data to be passed back and forth between the two applications. The following apps and services integrate with Pardot:

  • Google Analytics
  • Google Ads
  • Twitter
  • Facebook
  • LinkedIn
  • Bit.ly
  • UserVoice
  • Twilio
  • Wistia
  • Olark
  • Eventbrite
  • WordPress.org Sites
  • Webinar Services
  • Third-party Site Search
  • Tracking Search Keywords & Competitor SEO

Available Devices

Windows

Linux

Android

iPhone/iPad

Mac

Web-based

Windows Mobile

Company Size

Small Business

Large Enterprises

Medium Business

Freelancers

Available Support

email

phone

live support

training

tickets

General Info

Marketing automation software designed to connect with Salesforce CRM to help with marketing and lead generation.

Company Email

Contact No.

Company's Address

950 E. Paces Ferry Rd.
Suite 3300
Atlanta, GA 30326

SEMrush

Partner

This product is our partner, which means they paid for being featured as one of the suggestions. Our team takes great care to ensure all sugested products are reliable, top-quality solutions.

SmartScore™

OUR SCORE 9.7

User Satisfaction

CUSTOMER EXPERIENCE 94%

Pricing

Starting from $83.28

Pricing Model

Free

Monthly payment

One-time payment

Annual Subscription

Quote-based

List of Features

  • Organic Research 
  • Advertising Research 
  • Display Advertising Tool 
  • Audience Insights 
  • Backlinks 
  • KW research
  • Product Listing Ads 
  • Traffic Analysis
  • Market Explorer
  • KW Difficulty
  • Domain VS Domain
  • Charts
  • My Reports
  • KW Magic tool
  • CPC Map
  • SEO Writing Assistant
  • Position Tracking
  • Site Audit
  • Social Media Tracker 
  • Social Media Poster
  • Brand Monitoring
  • OnPage SEO Checker
  • Backlink Audit Tool
  • Organic Traffic Insights
  • Content Analyzer
  • PPC KW tool
  • Ad Builder

Pricing Info

Available pricing plans:

Pro $99.95/month ($83.28 annually) For freelancers and startups

  • Site Audit
  • On-Page SEO Checker
  • Position tracking
  • Social Media Poster and Tracker
  • Backlink and Audit
  • Brand Monitoring
  • Post Tracking

Guru $199.95/month ($166.62 billed annually) For SMB and developing marketing agencies

  • All Pro Features
  • Content Marketing platform
  • Branded reports
  • Historical Data
  • Extended Limits

Business $399.95/month $333.28 (billed annually) For agencies, E-commerce projects

  • All Guru features
  • White-label reports
  • API access
  • Extended limits and sharing options
  • Google Data Studio Integration

Languages Supported

English

Chinese

German

Hindi

Japanese

Spanish

French

Russian

Italian

Dutch

Portugese

Polish

Turkish

Swedish

Prominent Clients

Booking.com, Morphsites, Vodafone

Integrations

Being a toolkit that covers a lot of platforms, SEMrush is able to integrate with your usual tools for a more organized experience. It is able to integrate with Google Analytics and Google Search Console.

For certain Google Tools, there are specific ways to integrate. For example, with Gmail you have to connect to the Link Building Tool and Backlink Audit. SEMrush has a training tutorial that users can utilize for functionality.

Available Devices

Windows

Linux

Android

iPhone/iPad

Mac

Web-based

Windows Mobile

Company Size

Small Business

Large Enterprises

Medium Business

Freelancers

Available Support

email

phone

live support

training

tickets

General Info

Helps you stay competitive with market and competitor data to reinforce your online marketing strategy.

Company Email

mail@semrush.com

Contact No.

Company's Address

8 Neshaminy Interplex, Ste 207
Trevose, PA 19053
USA

No Marketing Software will be perfect enough to cover all the requirements of a company. Even though core functionalities of Opteo and Pardot are important you should also carefully analyze the integrations offered by every app. In many cases your team will already be making use of various kinds of SaaS software in your company and it’s definitely wiser to opt for apps that integrate well with each other. If you do that you can be certain of a smooth exchange of information between your teams and software used, which can considerably reduce time wasted on migrating between one service and the next.

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