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Compare Nielsen Marketing Cloud vs Segment

What is better Nielsen Marketing Cloud or Segment? If you’re experiencing a tough time choosing the right Business Intelligence Software product for your situation, it’s a good idea to compare and contrast the available software and find out which tool offers more advantages. For example, here you can compare Nielsen Marketing Cloud (overall score: 8.8; user rating: 89%) vs. Segment (overall score: 9.0; user rating: 95%) for their overall performance.

You can also see which one provides more functions that you need or which has more suitable pricing plans for your current situation. Working with a clear table to compare their features will significantly boost the odds of obtaining the right product for your company. Pay attention to other factors of the software for example intuitiveness, adaptability, scalability, and pricing terms.

Currently, the leading solutions in our Business Intelligence Software category are: Sisense, Hotjar, Looker.

NOAWARDS
YET

SmartScore™

OUR SCORE 8.8

User Satisfaction

CUSTOMER EXPERIENCE 89%

Pricing

By quote

Pricing Model

Free

Monthly payment

One-time payment

Annual Subscription

Quote-based

List of Features

  • Media Planning
  • Consumer Insights
  • Audience Segmentation
  • Cross-Platform Targeting
  • Programmatic Buying
  • Sequential Messaging
  • Marketing ROI Analysis
  • Real-Time Intent Analysis
  • Creative and Channel Effectiveness Analysis
  • Data Management
  • In-Flight Analytics
  • Multi-Touch Attribution

Pricing Info

Contact Nielsen Marketing Cloud for more information on their basic and enterprise pricing packages as well as other product details.

Languages Supported

English

Chinese

German

Hindi

Japanese

Spanish

French

Russian

Italian

Dutch

Portugese

Polish

Turkish

Swedish

Prominent Clients

National CineMedia, Scripps Network Interactive, AIMIA

Integrations

No information available.

Available Devices

Windows

Linux

Android

iPhone/iPad

Mac

Web-based

Windows Mobile

Company Size

Small Business

Large Enterprises

Medium Business

Freelancers

Available Support

email

phone

live support

training

tickets

General Info

An easy-to-use cloud software that enables you to manage every phase of the marketing process in a single place.

Company Email

Contact No.

Company's Address

The Nielsen Company LLC
85 Broad St.
New York, NY 10004
USA

NOAWARDS
YET

SmartScore™

OUR SCORE 9.0

User Satisfaction

CUSTOMER EXPERIENCE 95%

Pricing

Starting from $10

Pricing Model

Free

Monthly payment

One-time payment

Annual Subscription

Quote-based

List of Features

  • Historical Import
  • Alerts and Monitoring
  • Object API
  • Schedule Loads
  • Business Intelligencce
  • Built to Scale
  • Data Collection for Multiple Sources
  • Third-Party Integratins
  • Data Warehousing
  • Optimized for Mobile Devices

Pricing Info

Segment offers the following SMB and Enterprise pricing plans:

Developer – Free

  • Limited to 1,000 Monthly Tracked Users (MTUs)/month
  • Unlimited Integrations
  • 1 Source limit
  • 1 Warehouse limit
  • 1 sync a day
  • 1 Seat

Team – $10/1000 MTUs

  • Starts at $100/month
  • Unlimited Integrations
  • Unlimited Sources
  • 1 Warehouse limit
  • 2 syncs a day
  • 7 Seats

Business – Enterprise Pricing (Annual Contract)

  • Unlimited Integrations
  • Filtering
  • Unlimited Sources
  • Custom Source Data API
  • Unlimited Warehouses
  • Custom Sync Schedule
  • Filtering
  • Automatic Redshift Vacuuming
  • Hosted Redshift Instance
  • Unlimited Seats
  • Access control
  • Alerting
  • Data Replay
  • Premium Support

Languages Supported

English

Chinese

German

Hindi

Japanese

Spanish

French

Russian

Italian

Dutch

Portugese

Polish

Turkish

Swedish

Prominent Clients

Draft Kings, Bonobos, Intuit

Integrations

Segment integrates with the following business systems and applications:

  • Aboardly
  • ActiveCampaign
  • Adjust
  • Adwords
  • AdRoll
  • Alexa
  • Amazon S3
  • Bing Ads
  • Branch Metrics
  • Bronto
  • nugSnag
  • Calq
  • Castle
  • Auto Send
  • Drift
  • Drip
  • Elevio
  • Eloqua
  • ComScore
  • Converto
  • Freshdesk
  • Freshsales
  • Gauges
  • GoSquared
  • Heap
  • Hello Bar
  • Google Analytics
  • MailChimp
  • MailJet
  • Marketo
  • Mode
  • Mixpanel
  • Olark

and many more.

Available Devices

Windows

Linux

Android

iPhone/iPad

Mac

Web-based

Windows Mobile

Company Size

Small Business

Large Enterprises

Medium Business

Freelancers

Available Support

email

phone

live support

training

tickets

General Info

Segment provides a single API to track customer data across multiple devices and channels, and send it to third-party tools, internal systems, or a SQL database.

Company Email

Contact No.

Company's Address

Segment.io, Inc.
101 15th St
San Francisco, CA 94103 USA

Sisense

Partner

This product is our partner, which means they paid for being featured as one of the suggestions. Our team takes great care to ensure all sugested products are reliable, top-quality solutions.

SmartScore™

OUR SCORE 9.7

User Satisfaction

CUSTOMER EXPERIENCE 99%

Pricing

by quote

Pricing Model

Free

Monthly payment

One-time payment

Annual Subscription

Quote-based

List of Features

  • Ad-hoc analysis
  • In-house set up
  • Centralized data hub
  • Non-programming/SQL writing business query
  • Data collection, filtering, consolidation & storage
  • Data connectors
  • Data export to various formats
  • Scalable data handling
  • Scalable analytics
  • Drag-and-drop functionality
  • No restrictions on data size
  • Embedabble widgets & dashboards
  • Widgets library
  • Apps & sites integration
  • Single-Sign-On
  • Visualizations
  • Metrics identification

Pricing Info

Sisense pricing is offered on a by quote basis. The vendor provides a flexible annual pricing plan that is scalable and caters to companies of various shapes and sizes. Specific rates are available upon request. Depending on the size of your company and the scale of your operations you’ll receive a proper quote adjusted to your specific needs. If you want to get more details about the enterprise pricing of Sisense you can request a quote here.

There is also a great free trial plan that allows you to test the software’s capabilities and see how profitable it can be for your company. You can easily sign up for Sisense free trial here.

Languages Supported

English

Chinese

German

Hindi

Japanese

Spanish

French

Russian

Italian

Dutch

Portugese

Polish

Turkish

Swedish

Prominent Clients

NASDAQ, Merck, Dannon, Booking, Comcast, NASA, ESPN, Sony

Integrations

Sisense provides APIs and additional developer tools that let you interact with the Sisense platform. These tools give you more options and flexibility for managing, enhancing and customizing the functionality and user experience of the Sisense platform.

Applications:

  • Salesforce
  • Zendesk
  • QuickBase
  • Google Adwords
  • Google Analytics
  • Google Spreadsheets
  • Amazon Redshift
  • Heroku Postgres

Database Servers:

  • MS SQL Server
  • Oracle Database
  • MySQL Database
  • PostgreSQL
  • DB2
  • Generic ODBC Driver
  • Generic OleDB Driver
  • ERP
  • MongoDB

Machine Data:

  • Splunk

Big Data Sources:

  • Hadoop Hive
  • Teradata

Custom:

  • Custom SQL expression
  • Social networks via RSSBus
  • Common CRMs via RSSBus

Available Devices

Windows

Linux

Android

iPhone/iPad

Mac

Web-based

Windows Mobile

Company Size

Small Business

Large Enterprises

Medium Business

Freelancers

Available Support

email

phone

live support

training

tickets

General Info

Sisense is the winner of the 2018 Best Business Intelligence Software Award. It lets you join, analyze, and visualize all the data you want.

Company Email

info@sisense.com

Contact No.

Company's Address

88 Pine Street, 18th Floor, New York, NY 10005, United States

No Business Intelligence Software will manate to cover all the requirements of a company. While main features of Nielsen Marketing Cloud and Segment should matter you should also thoroughly explore the integrations provided by each app. In many cases your team will already be making use of some other SaaS software in your company and it’s always better to opt for products that integrate well with each other. With that approach you will be able to guarantee a reliable transfer of information between your teams and apps, which can considerably reduce time spent on migrating between one product and the next.

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